- Black Gold Ionic 1 1/4 Inch Flat Iron

I’ve been using this flat iron consistently for almost a year now, about 3 times a week, and I can confidently say it’s one of the best beauty tools I’ve ever invested in. For context, I have naturally 2c/3a hair — a mix of waves and curls — but I prefer to wear it straight. I actually had my hairstylist choose this for me when I asked for the best straightener under $300, and this is what she recommended. The performance has been incredible. It heats up in under 10 seconds, and I can straighten my entire head in about 15 minutes. That’s faster than my blow-drying time, which honestly surprised me. What really stands out is how well it maintains results. Once I straighten my hair, it stays smooth and straight until my next wash — no constant touch-ups needed. Even better, my stylist regularly comments on how healthy my hair looks. I only need trims about twice a year, and I haven’t experienced the kind of damage I’ve had with other straighteners in the past. It smooths everything out without frying the ends. A few other things I love: •Multiple heat settings with an easy-to-use dial •LED display for clear temperature control •Long swivel cord that doesn’t get in the way •Plates glide smoothly and are easy to wipe clean •Locking feature for easy storage I also appreciate that I only need a heat protectant — I don’t have to rely on extra products to get good results. I actually purchased a second one as a gift, and I fully plan to repurchase this exact model again whenever mine eventually wears out. If you have textured, wavy, or curly hair and want something that straightens quickly without excessive damage, this has been an excellent long-term choice for me. ⭐️I included a video about the straightener, and some before & after photos!

I am SO glad I decided to purchase this flat iron! It exceeded my expectations. I've been wanting a new flat iron for quite a while. The one I had before, I had for at least between 10-15 years. It was time for something new. Note: I mainly use my flat iron to curl my hair, not straighten. No lie, I was initially tempted to purchase one of those automatic hair curlers. But I kept seeing reviews about them suddenly not working. Plus the price was a bit much for me. After seeing this one by Hot Tools, and seeing the great reviews...I went with it. Zero regret :) This flat iron is worth every penny and the quality of it, really, surpasses what it costs. The texture of it is smooth to the touch. Lightweight. I love how it's matte black with the bit of 'gold' near the base. This iron is a bit on the longer side but that doesn't bother me a bit. The cord is LONG! Something cool about this iron - near the base it has a little sliding switch that allows you to lock and unlock the clamps of the iron. You can lock it, which keeps the clamps close together, but there is a tiny gap between the two. Then unlock when you want to use it. This feature helps with it not taking up too much room! Every other flat iron I've had never had this feature. The power button is on the inner side, between the clamps. And no exaggeration...this thing heats up FAST. I'm talking not even 30 seconds. You can easily switch between temps by turning the very bottom of the base, which is practically a dial. It remembers the last temp you used; so even if the dial gets turned around, when you turn the iron back on it is at the last temp you used. In the instruction manual it shows the best temps to use on your hair type - I found that to be very useful. This iron is just great. It's lightweight, sleek. Easy to use. Like I said, I use flat irons to curl my hair - not straighten. But I find this iron gliding effortlessly through my hair, leaving me with beautiful curls. The ONLY thing that took me some time getting used to was that since the very base is the dial that turns to control the temp, I kept placing my hand there to hold the iron, causing the dial to turn. So I have to keep reminding myself to move my hand further up to prevent this from happening. Almost used to it now. So yes. Get this flat iron. It's worth every penny. I'm so glad I got this instead of the other one(s). Gives me great curls! Also cool how it comes with a heat protectant glove.

Wow! I had what I thought was a good flat iron. I always wondered why it took so long and I still did not receive the results as I did at the salon. Well, now I know why . . . THIS Flat Iron is by far AWESOME! It not only heats quickly but takes NO TIME to do my medium/thick, long head of hair. Even my husband commented that it looked like my hair stylist did it. GREAT frizz control. Great size and weight (not heavy). Portable. I am still experimenting with the curling feature. It does have good, rounded plates to help with that.

I’ve gone through many hair irons ranging from luxury very high price brands to different ODM products online, and this iron is the BEST so far. It has every function and quality I desire: smooth feel on hair, both straightening and curling functions, heat up quickly, button to lock/unlock the clamps, screen showing temperature, lightweight, sleek designs, quality materials, and dual voltage (I travel a lot internationally). And prices are reasonable too. I’m hoping this product will also have lower damage on my hair.

Holy smokes, this baby packs a punch and is worth every penny! I got it on a holiday deal and am so glad I finally decided to upgrade my 15 year old straightener. I had one that was about 80 bucks when I got it, and it's been so amazing to me that I never had a need for any other one. Although it isn't broken yet, the cord is starting to show the wiring and I for sure don't need my littles or myself getting snapped. This new one is insanely sleek, curls and straightens amazingly, is longer than my old one, and legit heats up within 30 seconds. I'm NOT JOKING. Full blown, 355° within 30 seconds. I love the easy adjustable temperature control, the locking feature, the fact it came with a hot glove protector for your hands, AND that it has an incredible cord that is longer than my old one. It doesn't seem to twist up, as of yet, but I really was not expecting to love it this much and figured I would end up returning it and researching what one I'd want. I'm so happy I jumped on the deal when it was shown, because I wasn't even searching for a new one yet- it showed up as a recommended item on my page. If you're hesitant, I get it, but worst case scenario you send it back and get a refund. Best case, you'll love it tremendously like I do!! For sure recommend to others. Cannot believe how quickly I can do my thick hair.

Product is good. Heats up fast works well. The issue is this is my third one in 4 years. For whatever reason it's not lasting

Beautiful, reliable, no pull straightener that gets the job done FAST and leaves me feeling satisfied with the time spent. With my old straightener my hair would get frizzy within an hour of straightening and it would get wavy over night while i slept. This straightener will get my hair straight and sleek and it will STAY straight and sleek outdoors or while I sleep. One complaint/suggestion is the temp control is very easy to turn up accidentally. I usually don’t realize til my hair starts steaming or I burn my finger because I am just in the zone. Probably should make that a little less free spinning.

I LOVE this Hot tool, I have curly/wavy thick course hair. It heats up quickly, lightweight and versatile, making beachy waves is easy with how light weight it is. I’ve had it for a few months now and it i’m hoping it holds up long term but currently it is a dream.

I purchased the HOT TOOLS Professional Black Gold Micro-Shine Flat Iron and it is truly Professional! I have thick, course hair and it straightens and curls my hair quickly! This flat iron heats up in seconds and my hairstyle holds for days.

Looooved it , my hair is very thin and this one suits my hair very well, my hair doesn’t stick anymore

Fonctionne comme un charme. Il chauffe à la vitesse "grand V" et glisse superbement bien sur le cheveu. Je ne pouvais pas demander mieux. Je viens de le recevoir et je l'ai essayé tout de suite!! Je suis enchantée. J'espère qu'il sera durable mais la construction semble solide et durable. Petit bémol. Pas d'instruction en français.

Heats up very fast and really efficient at straightening my flyaways/curls.

Works great, easy to handle heats up fast.