Black Gold Ionic 1 1/4 Inch Flat Iron, Use as Straightener for Sleek Straight Hair or Use Rounded Edges for Shiny Curls and Waves, Stylist-Preferred

I like this hair straightener, it was affordable and works well. I appreciate how easy it is to change temperatures, simple on and off, plus has locking feature to keep it closed. We have used it a few months and it still looks new. No complaints and heats up quickly.

Holy smokes, this baby packs a punch and is worth every penny! I got it on a holiday deal and am so glad I finally decided to upgrade my 15 year old straightener. I had one that was about 80 bucks when I got it, and it's been so amazing to me that I never had a need for any other one. Although it isn't broken yet, the cord is starting to show the wiring and I for sure don't need my littles or myself getting snapped. This new one is insanely sleek, curls and straightens amazingly, is longer than my old one, and legit heats up within 30 seconds. I'm NOT JOKING. Full blown, 355° within 30 seconds. I love the easy adjustable temperature control, the locking feature, the fact it came with a hot glove protector for your hands, AND that it has an incredible cord that is longer than my old one. It doesn't seem to twist up, as of yet, but I really was not expecting to love it this much and figured I would end up returning it and researching what one I'd want. I'm so happy I jumped on the deal when it was shown, because I wasn't even searching for a new one yet- it showed up as a recommended item on my page. If you're hesitant, I get it, but worst case scenario you send it back and get a refund. Best case, you'll love it tremendously like I do!! For sure recommend to others. Cannot believe how quickly I can do my thick hair.

I am SO glad I decided to purchase this flat iron! It exceeded my expectations. I've been wanting a new flat iron for quite a while. The one I had before, I had for at least between 10-15 years. It was time for something new. Note: I mainly use my flat iron to curl my hair, not straighten. No lie, I was initially tempted to purchase one of those automatic hair curlers. But I kept seeing reviews about them suddenly not working. Plus the price was a bit much for me. After seeing this one by Hot Tools, and seeing the great reviews...I went with it. Zero regret :) This flat iron is worth every penny and the quality of it, really, surpasses what it costs. The texture of it is smooth to the touch. Lightweight. I love how it's matte black with the bit of 'gold' near the base. This iron is a bit on the longer side but that doesn't bother me a bit. The cord is LONG! Something cool about this iron - near the base it has a little sliding switch that allows you to lock and unlock the clamps of the iron. You can lock it, which keeps the clamps close together, but there is a tiny gap between the two. Then unlock when you want to use it. This feature helps with it not taking up too much room! Every other flat iron I've had never had this feature. The power button is on the inner side, between the clamps. And no exaggeration...this thing heats up FAST. I'm talking not even 30 seconds. You can easily switch between temps by turning the very bottom of the base, which is practically a dial. It remembers the last temp you used; so even if the dial gets turned around, when you turn the iron back on it is at the last temp you used. In the instruction manual it shows the best temps to use on your hair type - I found that to be very useful. This iron is just great. It's lightweight, sleek. Easy to use. Like I said, I use flat irons to curl my hair - not straighten. But I find this iron gliding effortlessly through my hair, leaving me with beautiful curls. The ONLY thing that took me some time getting used to was that since the very base is the dial that turns to control the temp, I kept placing my hand there to hold the iron, causing the dial to turn. So I have to keep reminding myself to move my hand further up to prevent this from happening. Almost used to it now. So yes. Get this flat iron. It's worth every penny. I'm so glad I got this instead of the other one(s). Gives me great curls! Also cool how it comes with a heat protectant glove.

Wow, I can’t stop raving about the HOT TOOLS Pro Artist Black Gold Ionic 1 1/4 Inch Flat Iron! From the first use, I knew this was a winner. It heats up lightning fast, and the plates glide through my hair like silk—no pulling, no snagging, just smooth perfection. My hair looks shiny, frizz-free, and feels so healthy after styling. I’ve tried other flat irons before, but this one truly feels professional. The adjustable heat settings are a lifesaver—I can go lower for touch-ups or crank it up for stubborn waves. Plus, the ionic technology really works; my hair stays sleek all day, even in humid weather! Pros: ✔ Super quick heat-up ✔ Smooth plates for effortless styling ✔ Frizz control that actually lasts ✔ Salon-quality results at home Cons: ✘ Slightly heavier than some, but honestly worth it for the performance ✘ Price is a bit high, but you get what you pay for—quality! If you’re on the fence, just go for it. This flat iron has completely changed my styling routine. I feel like I just stepped out of a salon every time I use it!

This flat iron heats up very quickly and works really well. It glides smoothly through my hair and leaves it straight, soft, and shiny. I like that I don’t need to pass it many times to get good results. It helps reduce frizz and makes my hair look healthier. The design feels professional and easy to use. I’ve used it on different hair types, and it performs great every time. I’m very satisfied with this purchase and would definitely recommend it.

This is an excellent flat iron. No snags, it’s nice and smooth and also gives a beautiful curl. It gets full temp within minutes and even beeps to tell you it’s ready. My only complaint is the location of the temp dial, it’s right at the end and is very easy to accidentally turn up or down while curling. Other than that this flat iron is too notch and very sleek looking.

This iron is so so good! It heats up in a matter of seconds, and the rounded edges make for easy curling! I also love that it’s super sleek and the temperature control is on the bottom. Absolutely recommend.

I purchased the HOT TOOLS Professional Black Gold Micro-Shine Flat Iron and it is truly Professional! I have thick, course hair and it straightens and curls my hair quickly! This flat iron heats up in seconds and my hairstyle holds for days.

Looooved it , my hair is very thin and this one suits my hair very well, my hair doesn’t stick anymore

100% recomendada. Alisa perfectamente el cabello grueso y ondulado. Y deja un acabado muy bonito.

Heats up very fast and really efficient at straightening my flyaways/curls.

Utilizándola con la temperatura que funciona en mi cabello, una pasada en cada mechón me deja el cabello liso todo el día, aún en este clima. Calienta en segundos y te avisa con un sonido que ya llegó a la temperatura que elegiste. Mi cabello es grueso y naturalmente crespo. No tiene ningún botón que estorbe o que toques accidentalmente al peinarte.