---
product_id: 15124054
title: "The Search: How Google and Its Rivals Rewrote the Rules of Business and Transformed Our Culture"
brand: "john battelle"
price: "฿2070"
currency: THB
in_stock: true
reviews_count: 8
url: https://www.desertcart.co.th/products/15124054-the-search-how-google-and-its-rivals-rewrote-the-rules
store_origin: TH
region: Thailand
---

# The Search: How Google and Its Rivals Rewrote the Rules of Business and Transformed Our Culture

**Brand:** john battelle
**Price:** ฿2070
**Availability:** ✅ In Stock

## Quick Answers

- **What is this?** The Search: How Google and Its Rivals Rewrote the Rules of Business and Transformed Our Culture by john battelle
- **How much does it cost?** ฿2070 with free shipping
- **Is it available?** Yes, in stock and ready to ship
- **Where can I buy it?** [www.desertcart.co.th](https://www.desertcart.co.th/products/15124054-the-search-how-google-and-its-rivals-rewrote-the-rules)

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- john battelle enthusiasts

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## Description

The Search: How Google and Its Rivals Rewrote the Rules of Business and Transformed Our Culture

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## Customer Reviews

### ⭐⭐⭐⭐⭐ 







  
  
    Epic
  

*by P***N on Reviewed in the United States on May 18, 2012*

A few weeks ago, I saw a list of the best business books of all time. I was a bit proud of myself that I had read most of them--at had at least heard of the rest. For whatever reason, though, one book had escape me over the years: The Search: How Google and Its Rivals Rewrote the Rules of Business and Transformed Our Culture. I was more than five years late, but figured that I owed it to myself to give it a read.I'm glad that I did.I had seen Battelle on Bloomberg West and he was particularly smart and articulate. My one initial hesitation with The Search: I had already read many books about Google. (I count Ken Auletta's book among my very favorites.) Did I really need to read yet another book about Larry and Sergey's company?But here's the rub: Battelle's book is hardly Google-specific. Rather, it's about the vast implications of being able to find an increasing amount of information within seconds, a trend that shows no signs of abating. Now, to be sure, you can't write a book about the history of search without delving into Google, but this is a book about so much more than one company. For instance, I learned a great deal about the role of Bill Gross and GoTo.com, a precursor to Google and the guy who cracked the nut on paid placements. I hadn't realized that Larry and Sergey modified Gross' central idea.A Glimpse of What's BeyondWhile I probably should have read this excellent text when it was released, in a way I'm happy that I stumbled upon it now. Sure, AOL and Yahoo! are not nearly as relevant today as they were when Battelle was hammering away on his Mac. But reading books like this years after their release allows you to assess the author's predictions ex post facto. Battelle's vision of then then-future in 2006 is, for the most part, panning out.On a general level, my very favorite business books do the following:* advance a big idea* teach me something new (not that easy to do, since I read many non-fiction, business, and technology books)* tell interesting stories* leave me wanting moreBattelle does all of the above with considerable aplomb. The man is a gifted writer and I can't wait for his next opus.Get. This. Book. Now.

### ⭐⭐⭐⭐⭐ 







  
  
    A Pleasure to Read
  

*by S***H on Reviewed in the United States on February 7, 2006*

This book delivers all it promises and more. "The Search" takes the reader on a walk down memory lane, back when numerous search engines served the Internet's search needs. During the '90s, search engines such as Alta Vista, Lycos, Excite, HotBot, AOL Search, MSN and, of course, Yahoo, served us all the searches we needed-but, alas, they did not work in the long run and are now virtually obsolete.I remember how those SEs were visciously spammed and manipulated by Search Engine "Optimizers" (SEOs.) The search results were seldom relevant and porn links prevailed. (I recall the time when my 7-year-old son searched for "Pokemon" and landed at a hardcore porn site.)There had to be a better way.Then, out of the blue, appeared a new search engine that changed all the rules and introduced "link popularity." Search was never the same again. Now search results are ALWAYS relevant. In fact, Google always returns exactly the sites I look for. Amazingly, it sometimes even suggests what it THINKS I'm looking for.This book tells this story and more, in detail. Although Google is featured prominently in the book, the author discusses in depth the search industry as a whole. You'll read about how ambitious and hungry Google, the company, is and about the power it possesses over Internet users.Very engrossing reading. Highly recommended.

### ⭐⭐⭐⭐⭐ 







  
  
    Google's Meteoric Rise to the Top of the Internet
  

*by J***N on Reviewed in the United States on November 10, 2005*

Less than five years ago, two PhD. candidates, Sergey Brin and Larry Page launched their own search engine.  Naming it Google, after the name of the largest known number, it has literally changed the face of internet searching as we know it.  Gone are the days of multiple hits for basic search inquiries.  With Google's page-ranking system, the searcher gets to see the most relevant searches listed first.This book does a remarkable job of telling Brin's and Page's story.  From humble Silicon Valley students to the owners of the most prosperous company in the world, Brin and Page have changed the playing field for the entire internet.  While many companies died out during the dot com days, Google survived and flourished.  One of the oddities of Google's success is that they have achieved all of thier miraculous growth without a real working marketing plan.  They have let the sheer influence and size of Google do the talking, and it has worked extremely well.Today, Google has become a household name.  People constantly say "I've Googled this", or "I've Googled that".  And they're right.  With Google's method of search, it makes it very easy for the user to type almost anything into the search box and get back a near-perfect response.  But we haven't made it to the "perfect search"; the idea of retrieving exact results for a specific search.  With the way Google is going, it wouldn't be surprising if they solved this enigma.I read this book for a Master's degree course in library science, and I was fascinated by it.  Brin and Page got to live everyone's ultimate dream; find something that will make you insanely rich.  I use Google almost extensively in my own research, and I've been extremely pleased with the results.  I was fascinated with the story of Google's unheard of rise from a small company being housed in a college dorm room to a giant that employs thousands of people.  I highly recommend this book.  Google is a one-of-a-kind company, and their story is truly remarkable.  Read this great book and discover how the brainchild of two students turned into one of the world's most profitable companies.

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*Product available on Desertcart Thailand*
*Store origin: TH*
*Last updated: 2026-02-19*