--- product_id: 1604233 title: "Universal Principles of Design, Revised and Updated: 125 Ways to Enhance Usability, Influence Perception, Increase Appeal, Make Better Design Decisions, and Teach through Design" price: "฿3537" currency: THB in_stock: true reviews_count: 10 url: https://www.desertcart.co.th/products/1604233-universal-principles-of-design-revised-and-updated-125-ways-to store_origin: TH region: Thailand --- # Universal Principles of Design, Revised and Updated: 125 Ways to Enhance Usability, Influence Perception, Increase Appeal, Make Better Design Decisions, and Teach through Design **Price:** ฿3537 **Availability:** ✅ In Stock ## Quick Answers - **What is this?** Universal Principles of Design, Revised and Updated: 125 Ways to Enhance Usability, Influence Perception, Increase Appeal, Make Better Design Decisions, and Teach through Design - **How much does it cost?** ฿3537 with free shipping - **Is it available?** Yes, in stock and ready to ship - **Where can I buy it?** [www.desertcart.co.th](https://www.desertcart.co.th/products/1604233-universal-principles-of-design-revised-and-updated-125-ways-to) ## Best For - Customers looking for quality international products ## Why This Product - Free international shipping included - Worldwide delivery with tracking - 15-day hassle-free returns ## Description desertcart.com: Universal Principles of Design, Revised and Updated: 125 Ways to Enhance Usability, Influence Perception, Increase Appeal, Make Better Design Decisions, and Teach through Design: 8601200649536: Lidwell, William, Holden, Kritina, Butler, Jill: Books Review: Good high level discussion of Design Principles. - Review is for both the Kindle and hardcover versions of this book. An easy to use, high level reference of various design principles. A good reference for students, designers, user interface experts or anyone involved in creating, maintaining or managing a product. The language is concise, the principles are presented in an easy to understand manner. Each principle is summed up at the highest level in the subtitle with a more detailed description in the body. A list of related principles is included and in some instances visual aids. Footnotes are at the bottom of each section. The hardcover is an attractive book with the blue spine being a glossy finish and the white part being matt. The paper is a medium weight with a nice feel and a matt finish. The Kindle version faithfully follows the book but has the added benefit that e-books have such as search, contents viewable alongside page views, bookmarks, highlights, links, notes etc. which of course makes it much more effective as a reference. I generally use the Kindle version more often on my laptop where the reader is in color and there is greater viewing space for graphics. When reading it on the Kindle Paperwhite the experience is still enjoyable but not to the same level. Pros: - Covers a wide range of design principles - Information is presented in an effective way - Text is concise and clearly written - Related principles are presented for further study - Graphics are informative and directly demonstrate the principle - Hardcover is attractive and has a nice feel to it Cons: - For the hardcover there could be a quicker way to look up principles. The contents do a good job however something like tabs might help for quicker reference without having to return to the contents page - For the Kindle version, the graphics and illustrations often fall well below the text and so lose some of the effectiveness they have in the hardcover edition where they are easily viewed alongside the text. Review: Straightforward primer - A real gem. This book has a very useful structure, almost like an encyclopedia - it takes you to major principles of design in few words per principle, explains them, gives examples, and cites some basic references. I think almost anyone will find something they did not know in there, or something that did at least make them think. This is not a textbook, nor a true professional encyclopedia, but a high level exposition of stuff that works. For what it's worth it obviously takes cues from Christopher Alexander's "A pattern language", by the goal and by the way it is organized. It is less coherent within the realm of design than "A pattern language" is within the realm of architecture - it does not completely form a body of ideas consistent within themselves. But this is simply because the principles covered are of various types and apply across disciplines (say, psychological, physical, etc...). I saw this book in a coffee shop (of all places) and had to buy one for myself almost right away. ## Technical Specifications | Specification | Value | |---------------|-------| | Best Sellers Rank | #334,438 in Books ( See Top 100 in Books ) #461 in Graphic Design Techniques #1,008 in Commercial Graphic Design (Books) #1,193 in Design & Decorative Arts | | Customer Reviews | 4.6 4.6 out of 5 stars (1,091) | | Dimensions | 8.8 x 0.5 x 10.25 inches | | Edition | Updated | | ISBN-10 | 1592535879 | | ISBN-13 | 978-1592535873 | | Item Weight | 2.06 pounds | | Language | English | | Print length | 272 pages | | Publication date | January 1, 2010 | | Publisher | Rockport Publishers | ## Images ![Universal Principles of Design, Revised and Updated: 125 Ways to Enhance Usability, Influence Perception, Increase Appeal, Make Better Design Decisions, and Teach through Design - Image 1](https://m.media-amazon.com/images/I/81-iDPqHXML.jpg) ## Customer Reviews ### ⭐⭐⭐⭐⭐ Good high level discussion of Design Principles. *by A***T on August 31, 2013* Review is for both the Kindle and hardcover versions of this book. An easy to use, high level reference of various design principles. A good reference for students, designers, user interface experts or anyone involved in creating, maintaining or managing a product. The language is concise, the principles are presented in an easy to understand manner. Each principle is summed up at the highest level in the subtitle with a more detailed description in the body. A list of related principles is included and in some instances visual aids. Footnotes are at the bottom of each section. The hardcover is an attractive book with the blue spine being a glossy finish and the white part being matt. The paper is a medium weight with a nice feel and a matt finish. The Kindle version faithfully follows the book but has the added benefit that e-books have such as search, contents viewable alongside page views, bookmarks, highlights, links, notes etc. which of course makes it much more effective as a reference. I generally use the Kindle version more often on my laptop where the reader is in color and there is greater viewing space for graphics. When reading it on the Kindle Paperwhite the experience is still enjoyable but not to the same level. Pros: - Covers a wide range of design principles - Information is presented in an effective way - Text is concise and clearly written - Related principles are presented for further study - Graphics are informative and directly demonstrate the principle - Hardcover is attractive and has a nice feel to it Cons: - For the hardcover there could be a quicker way to look up principles. The contents do a good job however something like tabs might help for quicker reference without having to return to the contents page - For the Kindle version, the graphics and illustrations often fall well below the text and so lose some of the effectiveness they have in the hardcover edition where they are easily viewed alongside the text. ### ⭐⭐⭐⭐⭐ Straightforward primer *by M***K on May 28, 2011* A real gem. This book has a very useful structure, almost like an encyclopedia - it takes you to major principles of design in few words per principle, explains them, gives examples, and cites some basic references. I think almost anyone will find something they did not know in there, or something that did at least make them think. This is not a textbook, nor a true professional encyclopedia, but a high level exposition of stuff that works. For what it's worth it obviously takes cues from Christopher Alexander's "A pattern language", by the goal and by the way it is organized. It is less coherent within the realm of design than "A pattern language" is within the realm of architecture - it does not completely form a body of ideas consistent within themselves. But this is simply because the principles covered are of various types and apply across disciplines (say, psychological, physical, etc...). I saw this book in a coffee shop (of all places) and had to buy one for myself almost right away. ### ⭐⭐⭐⭐⭐ But srsly... *by P***Y on January 21, 2015* So here's the thing. I'm a UX/Web Designer. But I'm going to speak to designers of all trades. As a designer you have two options: 1) Keep doing what you're doing copying trends and following the crowd or 2) Get this book and be one unique badess mother fluffin design wizard. That's less than half-kidding. I was introduced to this book via a professor a couple of years ago. We had regular assignments where we had to use certain design principles for our assignments. We were using individual pages, so we were only exposed to around 30 of the 125 contained in this book. But man did it help me. It will really challenge your perceptions of design and encourage you to think critically and intentionally. Now by that, I don't mean this book is some informative how-to. It's strictly set up to give you a principle, the definition, and several clear examples. The best part is that these principles are not only universal, but also immortal. They aren't theories or things that can be disproven. They're principles that you'll be using 5, 20, 50 years from now (assuming you're still designing then...). So do yourself a favor and get this book. ## Frequently Bought Together - Universal Principles of Design, Revised and Updated: 125 Ways to Enhance Usability, Influence Perception, Increase Appeal, Make Better Design Decisions, and Teach through Design - The Design of Everyday Things: Revised and Expanded Edition - Universal Methods of Design, Expanded and Revised: 125 Ways to Research Complex Problems, Develop Innovative Ideas, and Design Effective Solutions (Rockport Universal) --- ## Why Shop on Desertcart? - 🛒 **Trusted by 1.3+ Million Shoppers** — Serving international shoppers since 2016 - 🌍 **Shop Globally** — Access 737+ million products across 21 categories - 💰 **No Hidden Fees** — All customs, duties, and taxes included in the price - 🔄 **15-Day Free Returns** — Hassle-free returns (30 days for PRO members) - 🔒 **Secure Payments** — Trusted payment options with buyer protection - ⭐ **TrustPilot Rated 4.5/5** — Based on 8,000+ happy customer reviews **Shop now:** [https://www.desertcart.co.th/products/1604233-universal-principles-of-design-revised-and-updated-125-ways-to](https://www.desertcart.co.th/products/1604233-universal-principles-of-design-revised-and-updated-125-ways-to) --- *Product available on Desertcart Thailand* *Store origin: TH* *Last updated: 2026-04-24*