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💧 Elevate your skin game with hydration that works as hard as you do!
E45 Daily Hydrating Cream delivers 400 ml of dermatologist-tested, perfume-free moisture designed for all skin types, including sensitive and infant skin. Its fast-absorbing, non-greasy formula uses emollient liquid paraffin and glycerin to soothe, protect, and restore very dry skin, locking in hydration for long-lasting softness. Backed by over 60 years of skincare expertise, this hypoallergenic cream is your essential daily defense against dryness.












| ASIN | B07TVJ5TWB |
| ASIN | B07TVJ5TWB |
| Active Ingredients | Steareth-21 |
| Age Range Description | Adult |
| Benefits | Hydrating |
| Best Sellers Rank | 56 in Beauty ( See Top 100 in Beauty ) 78 in Face Day Care Creams |
| Brand Name | E45 |
| Country Of Origin | United Kingdom |
| Country as Labeled | United Kingdom |
| Country of origin | United Kingdom |
| Customer Reviews | 4.7 4.7 out of 5 stars (17,857) |
| Customer reviews | 4.7 4.7 out of 5 stars (17,857) |
| Item Dimensions | 49 x 20 x 41 millimetres |
| Item Form | Cream |
| Item Volume | 400 Millilitres |
| Item model number | 110575059 |
| Language | English |
| Manufacturer | RB UK Commercial LTD |
| Manufacturer | RB UK Commercial LTD |
| Manufacturer Contact Information | Wellcroft House Wellcroft Road Slough Sl1 4Aq |
| Manufacturer Part Number | 110575059 |
| Material Type Free | Artificial Colour Free |
| Model Name | Daily Cream 400 ml – E45 Cream for Very Dry Skin – Sooth Dryness, Smooth Rough Skin – Non-Greasy Moisturiser - Perfume-Free Body Face Hand Cream - Fast Absorption - Dermatologically Tested |
| Model Number | 110575059 |
| Number of Items | 1 |
| Other Special Features of the Product | Hypoallergenic |
| Product Dimensions | 4.9 x 2 x 4.1 cm; 450 g |
| Recommended Uses For Product | Dryness |
| Scent Name | Unscented |
| Skin Type | Sensitive |
| Special Ingredients | Glycerin |
| Specific Uses For Product | Dryness |
| Target Use Body Part | Body, Face, Hand |
| Unit Count | 400.0 millilitre |
S**S
Perfect as a night cream
I ordered this to use as a face cream after I take my makeup off and it works really well. Lovely and light weight and very inexpensive. Have ordered another tube.
A**A
E45 Cream for Dry and Sensitive Skin
Very nice cream. Clear out skin irritation in few days of application. It's mild and soft in the skin. Good for the whole family.
M**I
Good stuff!
We use E45 because we have found it to be an excellent moisturizer. It helps soothe irritated skin leaving it feel so much better. It is not greasy, and easy to use .A little goes a long way so it is excellent value.
C**N
Good cream
Such a scam. Look at my picture. Shrinkflation in real life. Just make a smaller bottle man. The cream is so good. No need for this bait.
J**Y
A Lifesaver for Dry, Sensitive Skin, Works Every Time
I’ve tried so many creams for my dry, irritated skin, and nothing beats E45. It’s gentle, soothing, and starts working almost immediately. I use it daily on my hands and face, and it absorbs without leaving any greasy residue. My skin feels soft and calm, especially during the winter months when it usually gets flaky and tight. The 500g tub lasts ages and is great value for money. If you have eczema, dermatitis, or just sensitive skin, this is a must-have. Simple, effective, and dermatologist-approved.
H**G
Excellent for Dry and Sensitive Skin
I’ve been using E45 cream for a while now and it’s been very effective for dry and flaky skin. The texture is rich but absorbs well, and it really helps to soothe irritation without causing any stinging. I use it on hands, body and occasionally on the face, and it keeps my skin comfortable throughout the day. The large tub lasts a long time and offers good value for money. A reliable product that I’d happily recommend.
T**F
Good product
Great product, trusted to be used for my children. Pump gives great functionality. Good value for money.
P**R
Excellent as a surface cream!
Not only is this cream a pleasant after shave, etc. it is excellent for smoothness and good for the skin! I have used this product for many many years. It is so effective in protecting your skin! I use it as an aftershave cream every day and for any skin that has sensitive problems! It is therefore a very susessful ointment for many purposes!!
W**E
It's too bad that they only sale this product from the UK. Wish they would store the creme at the Amazon warehouse to enable better parcel tracking and quicker delivery. Having said that, it only took just over 10 days for the product to arrive from UK. It's a light cream and spreads easily. It has no smell and it doesn't sting after application. updated June 15, 2021 There is now a Canadian distribution. Same great quality and quicker delivery time. Thank you.
A**R
I keep a tube in my purse. I do love this product.
M**I
Non greasy suitable for UAE weather
A**R
the lid doesn’t work and doesn’t dispense the cream
S**L
Like the Emollient Wash, the E45 cream has rave reviews for those suffering from severe dry skin and Eczema. Also like the Wash, it is a UK-made product and not available here, as far as I have searched. The cream is pretty much liquid paraffin, which is wax, and while it is soothing and excellent and fragrance-free, you can tell it has a very light, waxy feel to it. It's NOT greasy, just lightly waxy. It doesn't make me shine, either. I think it's absolutely brilliant, because it holds moisture in the skin really well. The front of the bottle says, " White Soft Paraffin", "Light Liquid Paraffin", and "Anhydrous Lanolin (Medilan)". Before I had to resort to Crisco (believe it or not) and petroleum jelly to forcibly hold moisture in my facial problem areas, which are the corners of my mouth, my chin, cheek areas and around the folds of my nose, which worked great, but very shiny and greasy too, which often caused pore-clogging as a side effect. The E45 cream is recommended for "soothing, dry, itching, flaking, chapped, rough and calloused skin, sunburn and detergent hands", according to the wording on the bottle. Also on the bottle's label: "also for more serious dry skin conditions such as eczema, dermatitis, ichthyosis and certain dry cases of psoriasis". Can be used for everyone, including babies unless there's an allergy to the contents. The bottle is huge, it will last quite a while. 500g equals 17.6 oz. Also, this ships from the UK and will take a while (weeks) to arrive. Heads-up to you -to me, it was well-worth it.
Trustpilot
2 days ago
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