---
product_id: 16779054
title: "If You Build It Will They Come?: Three Steps to Test and Validate Any Market Opportunity"
brand: "rob adams"
price: "฿1940"
currency: THB
in_stock: true
reviews_count: 11
url: https://www.desertcart.co.th/products/16779054-if-you-build-it-will-they-come-three-steps-to
store_origin: TH
region: Thailand
---

# If You Build It Will They Come?: Three Steps to Test and Validate Any Market Opportunity

**Brand:** rob adams
**Price:** ฿1940
**Availability:** ✅ In Stock

## Quick Answers

- **What is this?** If You Build It Will They Come?: Three Steps to Test and Validate Any Market Opportunity by rob adams
- **How much does it cost?** ฿1940 with free shipping
- **Is it available?** Yes, in stock and ready to ship
- **Where can I buy it?** [www.desertcart.co.th](https://www.desertcart.co.th/products/16779054-if-you-build-it-will-they-come-three-steps-to)

## Best For

- rob adams enthusiasts

## Why This Product

- Trusted rob adams brand quality
- Free international shipping included
- Worldwide delivery with tracking
- 15-day hassle-free returns

## Description

Full description not available

## Images

![If You Build It Will They Come?: Three Steps to Test and Validate Any Market Opportunity - Image 1](https://m.media-amazon.com/images/I/41NlioDdpGS.jpg)

## Customer Reviews

### ⭐⭐⭐⭐ 







  
  
    Foundation for Entrepreneurial Success
  

*by N***. on Reviewed in the United States 🇺🇸 on September 14, 2012*

This book by Dr. Rob Adams will provide you the insight you need to build stuff that customers will actually pay hard earned money for.In this important book, Rob Adams discusses market validation or the process in which entrepreneurs and intrapreneurs validate the quintessential product idea before pushing forward and releasing it to the market. The risk of not following Rob's advice is to build and ship products that MAKE NO MONEY. Often the excitement of building something cool can give way to the cold, harsh reality that no one wants it! Market validation is about finding out this important fact before spending and investing enormous amounts of energy and resources on building an unwanted product.The market validation process is broken down into an easy-to-remember 3 step process - Ready, Aim, and Fire. The Ready stage asks the potential product producer to complete a back-of-the-envelope validation to prove that a market exists and is ripe for your product. The Aim stage asks the entrepreneur to dig a little deeper and interview potential customers to determine if they have a real pain or need for your product. Lastly, the Fire stage takes what you learned in both of the two prior stages and uses it to quickly build a minimum feature product that will satisfy the needs of your target market segment.I am a new entrepreneur and learning the ropes. I feel this book will be a good starting point for anyone with an idea and the desire to learn. I feel so confident that I am taking Rob Adams advice to heart and implementing it in my own entrepreneurial efforts. Followers of the Lean Startup (i.e. Running Lean by Ash Maurya, The Lean Startup by Eric Ries) will see similarities between Rob's approach and the approach advocated by Lean Startup.I definitely recommend this book for any entrepreneur or intrapreneur looking to get his or her idea off the ground and into the hands of real customers!

### ⭐⭐⭐⭐ 







  
  
    Read before building
  

*by M***P on Reviewed in the United States 🇺🇸 on July 16, 2020*

This book is a great companion to the Strategyzer book series. Going into this book I had already read Clayton Christensen as well and I still got a lot out of this one.The book is a little bit dated(published in 2010) but overall it's still relevant for the 2020 business landscape. I also found the writing a bit dry(even compared to other business books) but at least the author gets to the point pretty quickly.

### ⭐⭐⭐⭐ 







  
  
    short answer? not necessarily!
  

*by M***I on Reviewed in the United States 🇺🇸 on April 7, 2017*

This was recommended by a friend, who knows that I have an idea for a new startup which I am pursuing.  I'm very grateful that she recommended it, because it has really given me a very clear idea of how to best test my business concept before going too deep into it and wasting time and money.  I HIGHLY recommend this to anyone with their own plans to start a business, or people with a managerial or marketing job.

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*Product available on Desertcart Thailand*
*Store origin: TH*
*Last updated: 2026-02-24*