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✨ Unlock your hair’s natural glow with every wash! ✨
OGX Ever-Straight Brazilian Keratin Therapy Shampoo is a 13-ounce sulfate and paraben-free formula enriched with Brazilian keratin, coconut, avocado oils, and cocoa butter. Designed to hydrate, strengthen, and smooth all hair types, it delivers a glossy, frizz-free finish while leaving hair with a subtle, luxurious scent. Ideal for professionals seeking a natural yet effective hair care upgrade.

















| ASIN | B004ISW5YY |
| Active Ingredients | keratin,water,cocoa,coconut oil |
| Best Sellers Rank | #28,282 in Beauty & Personal Care ( See Top 100 in Beauty & Personal Care ) #799 in Hair Shampoo |
| Brand | OGX |
| Brand Name | OGX |
| Customer Reviews | 4.5 out of 5 stars 12,823 Reviews |
| Global Trade Identification Number | 07625905732578, 10022796976021 |
| Hair Type | Fine, Dry, Curly, Frizzy, Coarse, Color Treated |
| Item Form | Liquid |
| Item Weight | 0.81 Pounds |
| Manufacturer | Vogue International |
| Manufacturer Part Number | V97601 |
| Material Type Free | Sulfate Free |
| Model Number | 4095601 |
| Number of Items | 1 |
| Product Benefits | Nourishes, strengthens, and adds shine with natural oils sulfate-free surfactants |
| Scent | Brazilian Keratin Therapy |
| Scent Name | Brazilian Keratin Therapy |
| Set Name | Brazilian Keratin Therapy |
| Special Ingredients | Coconut,Keratin,Coconut Oil |
| Unit Count | 13 Fluid Ounces |
H**R
Great Product!
Makes my hair so smooth and soft. I feel like it has contributed to healthier hair.
M**N
This stuff makes me better looking 😁
My daughter got me hooked on this stuff a while back , been my goto ever since. Im a guy and I have fine hair that gets dried out from most shampoos and im not a fan of greasy moisturizer shampoos and lots of smelly perfume flavors. This stuff is a nice balance of clean & moisturizing w a very subtle natural scent 👍👍👍
S**H
Smelss great and really hydrates hair leaving it soft and silky
Best shampoo and conditioner set for use with chemically straightened hair. Smells great and makes your hair soft and hydrated.
G**O
Buen shampoo
Esta bien pero para mi cabello no resulto
G**E
Excelente producto
Excelente producto
O**R
work well
Smells lovely not overpowering
I**C
too strong scent
it works well but the scent isn't great, it's kind of like a fake/plastic-y smell amd it's really strong, won't buy again
M**R
Very good for long hair and tangles.
This is the only conditioner I use on my hair. I’ve been using it for years now and I will continue to use it. It works well for tangles with my long hair.. Keeps my hair, healthy, and shiny too.
M**X
Sehr angenehmer Duft
Das OGX Brazilian Keratin Smooth Shampoo ist eine echte Entdeckung! Mit einer einzigartigen Mischung aus Keratin, brasilianischem Kokosöl, Avocadoöl und Kokosnussbutter verspricht dieses Shampoo nicht nur sanfte Reinigung, sondern auch glattes und glänzendes Haar. Und ich kann bestätigen, dass es hält, was es verspricht. Das erste, was mir aufgefallen ist, ist der angenehme Duft. Das Shampoo duftet nach Kokos und tropischen Noten, was das Haarewaschen zu einem kleinen Wellness-Erlebnis macht. Aber das Beste ist das Ergebnis: Mein Haar fühlte sich nach der Anwendung spürbar weicher und glatter an, ohne beschwert oder fettig zu wirken. Der Keratin-Anteil scheint wirklich Wunder zu wirken, indem er dem Haar Glanz und Stärke verleiht. Ein großer Pluspunkt ist, dass das Shampoo ohne Sulfate auskommt, was für Menschen mit empfindlicher Kopfhaut oder geschädigtem Haar ideal ist. Und trotz des Verzichts auf aggressive Reinigungsmittel schäumt es gut und reinigt gründlich. Alles in allem kann ich das OGX Brazilian Keratin Smooth Shampoo nur empfehlen. Es ist eine großartige Wahl für alle, die glattes, gesundes und glänzendes Haar wollen, ohne auf natürliche Inhaltsstoffe zu verzichten. Ein echtes Verwöhnprogramm für die Haare!
C**N
The best
Good quality and it cleans efficiently without drying my hair
U**R
Très bon shampoing, cheveux doux et lisses
Ce shampoing m’a vraiment convaincu. Il laisse les cheveux très doux, brillants et faciles à coiffer. Grâce à la kératine, ils sont plus lisses et paraissent en meilleure santé après quelques utilisations seulement. La texture est agréable, il mousse bien et son parfum est vraiment plaisant sans être trop fort. Il nettoie efficacement sans alourdir les cheveux, ce qui le rend adapté à une utilisation régulière. En résumé, c’est un excellent shampoing pour ceux qui cherchent à lisser et nourrir leurs cheveux, tout en leur apportant de la douceur et de la brillance. Je suis très satisfait du résultat.
A**R
Nothing beats the best!!!!
This shampoo and conditioner saved me a ton of money from the salon. This product was so great and definitely makes my hair smooth, shiny and less frizzy. As someone with thick hair, this is my go-to product; it doesn't weigh my hair down or make it flat. This is now my new favourite! Thank you OGx for this product! 💯🙌🏻
B**G
Smooth, Silky Results — Hair Feels Amazing
I’ve been using the OGX Ever Straightening Brazilian Keratin Smooth Shampoo and I’m really impressed with the results. My hair feels noticeably smoother, softer, and easier to manage after just a few washes. It helps reduce frizz and leaves a nice, healthy shine without making the hair feel heavy. The scent is also really pleasant and not too strong. Overall, a great shampoo that does exactly what it promises. Highly recommended!
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1 month ago
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