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wet n wild

Q: What is one shade darker then rose ivory?

They have no other cool tones until it gets to the darkest shades. In the matte version peach natural would be the next darkest cool-toned shade. The rose ivory is pale enough for red heads. Very disappointing that companies neglect cool skin tones.

Q: What color is similar to a light/medium?

Again, it’s all about your undertones. If you know your undertone, I could help you choose the proper shade in any foundation! There are good and bad foundations….depending on preference. What works for some doesn’t necessarily work for others because of their skin type. I ordered this foundation just to see what the hype was…I didn’t see it. Other than the price. There are some foundations that don’t have the undertone I need. Such as, Too Faced Cosmetics. They’re most popular foundation does not have my undertone in any of their colors. If you put on á foundation and it looks orange, you’re probably a pink undertone. If it looks yellow, probably an olive undertone….etc. You can go to a makeup counter at a mall or Sephora (in Kohls) and they have this thing that is supposed to tell you your tones. I already know I’m a neutral to cool undertone. I have been doing makeup for years. I love to help you. Do you know if you are “warm”, “cool”, or “neutral”? Or a combination? :)

Q: What are the warm tones

Warm tones are for skin with warm undertones. warm undertone means your skin has hints of yellow, peach or orange instead of pink or red like cool undertones have

Product ID: 181727343

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Details

Item Form
Cream
Color
Soft Beige
Skin Type
All
Recommended Uses For Product
Face Makeup
Material Type Free
Gluten Free

🎨Color matched for all undertones, second-skin finish

🐰100% cruelty-free & vegan options

📸Matte, light-diffusing complex prevents white cast

Frequently Bought Together

wet n wild Photo Focus Dewy Liquid Foundation Makeup, Soft Beige (Packaging May vary)

e.l.f. Hydrating Camo Concealer, Covers Blemishes & Under-Eye Circles, Full-Coverage & Delivers A Satin Finish, Vegan & Cruelty-Free, Light Ivory

wet n wild Color Icon Blush, Effortless Matte Natural Sheer Glow & Seamless Blend, Luxuriously Infused Smooth Jojoba Oil, Cruelty-Free & Vegan - Pinch Me Pink

Description

✨ Your skin’s new BFF for flawless, photo-ready confidence

UNIVERSAL SHADE MATCH - Expertly color-matched for every undertone, delivering a natural, buildable coverage
ETHICAL BEAUTY ALWAYS - Proudly 100% cruelty-free with vegan-friendly makeup and tools
INCLUSIVE ACCESSIBLE - Trusted by beauty lovers of all ages, skin tones, and lifestyles—your perfect match awaits
ALL IN ONE FACE PERFECTION - Complete your look with matching bronzer, blush, primer, and more for a seamless finish
FLAWLESS SELFIE READY GLOW - Matte, light-diffusing formula ensures radiant skin without white cast in photos

wet n wild foundation offers a matte, light-diffusing formula that prevents white cast in photos while providing buildable, second-skin coverage matched to all undertones. Complemented by a full range of cruelty-free, vegan-friendly face makeup products, it’s designed for inclusive, everyday beauty that’s selfie-approved and ethically made.

Have a Question? See What Others Asked

What is one shade darker then rose ivory?

What color is similar to a light/medium?

Is nude ivory lighter than porcelain, because it looks lighter in the photos?

What are the warm tones

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