Arm & HammerEssentials Fluoride-Free Toothpaste Whiten + Activated Charcoal-4 Pack of 4.3oz Tubes, Clean Mint- 100% Natural Baking Soda

I don’t do reviews but I have tried so many types of toothpaste and this is my first true show stopper. I’ve tried major brands and alternatives. This is THE BEST toothpaste by far. After months of coffee stains building up, my variations of Crest did nothing. This toothpaste whitened my teeth within days. They feel so smooth. My mouth feels and tastes less acidic now too from the real baking soda.

Bottom line.... fluoride is poison to the human body/brain. This provides a no-fluoride option. Works very well on the grill. Keeps them clean and fresh. The charcoal is a big plus. Excellent toothpaste.

My teeth feel really clean with this product. I see no staining. New or old. I love that it is fluoride free. Good price for 4.

I recently tried the ARM & HAMMER Essentials Fluoride-Free Toothpaste, and here’s my take on it!What I Liked:Clean Feel: After brushing, my mouth feels incredibly fresh and clean. The texture is pleasant, and it foams nicely without being overpowering.Natural Ingredients: I appreciate that it’s fluoride-free and made with more natural ingredients, aligning with my preference for healthier options.Good Flavor: The taste is mild and not overly sweet, making it enjoyable to use daily.What Could Be Improved:Limited Whitening Effect: While it feels great and cleans well, I’m not entirely sure how effective it is for whitening teeth. I haven't noticed a significant change in the whiteness of my teeth after using it.Overall Impressions:The ARM & HAMMER Essentials Fluoride-Free Toothpaste provides a refreshing clean and is a great choice for those looking for a more natural option. However, if you’re specifically seeking strong whitening effects, you might want to consider additional whitening products. Overall, it’s a solid toothpaste!

The gel is soft on the teeth. The box says I will see the difference in three days. I believe the whiteness is improving daily. I love all Arm & Hammer toothpastes, particularly this one. I don't need to worry about drinking too much coffee and tea!

Very natural toothpaste. A little different taste, but not bad at all. Important that it is flouride free!

This is by far the best toothpaste I've ever used. And I like to try a different toothpastes. My whole family really likes this toothpaste. My teeth felt cleaner and looked better after only a few days. I like to use the Hello brand charcoal mouthwash with it.

Excellent quality, taste and no flouride, parabins, no artificial sweetners, just a GREAT toothpaste with natural ingredients of charcoal and baking soda. MY FAVORITE! Makes you teeth feel polished!