---
product_id: 1825589
title: "Mastering Layout: On the Art of Eye Appeal Paperback – January 1, 1986"
brand: "mike stevens"
price: "฿13229"
currency: THB
in_stock: true
reviews_count: 8
url: https://www.desertcart.co.th/products/1825589-mastering-layout-on-the-art-of-eye-appeal-paperback-january
store_origin: TH
region: Thailand
---

# Mastering Layout: On the Art of Eye Appeal Paperback – January 1, 1986

**Brand:** mike stevens
**Price:** ฿13229
**Availability:** ✅ In Stock

## Quick Answers

- **What is this?** Mastering Layout: On the Art of Eye Appeal Paperback – January 1, 1986 by mike stevens
- **How much does it cost?** ฿13229 with free shipping
- **Is it available?** Yes, in stock and ready to ship
- **Where can I buy it?** [www.desertcart.co.th](https://www.desertcart.co.th/products/1825589-mastering-layout-on-the-art-of-eye-appeal-paperback-january)

## Best For

- mike stevens enthusiasts

## Why This Product

- Trusted mike stevens brand quality
- Free international shipping included
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## Description

Full description not available

## Images

![Mastering Layout: On the Art of Eye Appeal Paperback – January 1, 1986 - Image 1](https://m.media-amazon.com/images/I/41NhjX9lYJL.jpg)
![Mastering Layout: On the Art of Eye Appeal Paperback – January 1, 1986 - Image 2](https://m.media-amazon.com/images/I/315pJUofeFL.jpg)
![Mastering Layout: On the Art of Eye Appeal Paperback – January 1, 1986 - Image 3](https://m.media-amazon.com/images/I/31kGk2hAuLL.jpg)

## Customer Reviews

### ⭐⭐⭐⭐⭐ This is Mike's Groundbreaking Book for the Sign-Painter, Showcard Writer and yes, the Designer!
*by R***K on May 13, 2021*

Back in the day to be a sign-painter and do it well meant many hours of practice, and a lot of it flying blind. The simple act of how to hold a brush discovered in this book would have propelled my work to the level it is now many years ago and made me a finer craftsman.Mike's understanding of all things sign related made him a legend back in the late 1970's and early 1980's before the craft did a nose dive when the guy selling pizzas bought a vinyl cutter and a computer and called himself a sign man. But that is a diatribe I won't burden you with here. However in this book he just pummels the misguided soul that believes sign painting and design are like apples and oranges. They are so intertwined! His examples are graphic mastery, so tightly done.To get an idea of how good Mike Stevens was, one need only look at the a page of his lettering and observe the size at which it was created, many of the plates are very smallThe graphic designer working today with only a mouse and keyboard can benefit greatly by Mike's discussion of color and the understanding of placing copy in hierarchical groups and limiting a given work to three fonts for instance.A final word to the savvy sign-painter who purchased the "Mike Stevens Journal" back in the early 1980's:This book is basically that; bound. There are few more fonts, and the organization of a book over a monthly circular, but this is the journal. If you already have a copy of it, know this. "Mastering Layout" is a more in-depth exploration than the journal which because of its condensed size, was incapable of doing. Mike is a very articulate speaker and even the philosophical when dealing with principles of layout.I now have both. Yes, it is that good.

### ⭐⭐⭐⭐⭐ My #1 Go-To for Professional Design Work
*by J***Z on August 8, 2014*

Best layout book I own! A lot of things I learned in school, but Mike Stevens spells it out in straightforward, digestible terms that will help any graphic designer tighten up their layouts. Although it's geared toward sign and show card writing, I found myself applying it to book, ad, and web layouts all the same. Stevens presents multiple layouts geared toward a similar project and cross-examines them, pointing out their strengths and their flaws. Extremely helpful for both a novice just starting out, or a professional looking to pin-point some areas of weakness in their own work.

### ⭐⭐⭐⭐⭐ Learning is a great thing
*by M***I on March 19, 2025*

I own a custom sign shop, you can never not learn enough.

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*Product available on Desertcart Thailand*
*Store origin: TH*
*Last updated: 2026-02-23*