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🎉 Color that pops, lasts, and loves your hair back!
Pulp Riot Semi-Permanent Hair Color in Velvet is a vegan, ammonia-free direct dye that delivers vibrant, customizable shades lasting up to 42 washes. Designed for pre-lightened hair to maximize brightness, it nourishes and strengthens hair with every use, fading beautifully without damage. Perfect for trendsetters seeking bold, healthy color with effortless application.







| ASIN | B0859H9WHS |
| Best Sellers Rank | #179,947 in Beauty & Personal Care ( See Top 100 in Beauty & Personal Care ) #1,412 in Hair Color |
| Brand | Pulp Riot |
| Brand Name | Pulp Riot |
| Color | Lilac |
| Container Type | Tube |
| Customer Reviews | 4.5 out of 5 stars 1,085 Reviews |
| Full Cure Time | 40 Minutes |
| Hair Color Permanence | Semi-Permanent |
| Hair Type | All |
| Item Form | Cream |
| Item Type Name | Semi-permanent haircolor |
| Item Weight | 4 Ounces |
| Manufacturer | P.R. |
| Manufacturer Part Number | P.R. |
| Material Features | Vegan |
| Material Type Free | Ammonia Free, Gluten Free, Monoethanolamine Free, Paraben Free, Paraphenylenediamine Free |
| Number of Items | 1 |
| Package Information | Tube |
| Product Benefits | Vibrant hair color that lasts longer with vegan ingredients for improved hair integrity. |
| Recommended Uses For Product | Hair coloring, especially for pre-lightened hair, suitable for all hair types |
| Suitable Hair Color | All Hair Colors |
| UPC | 815266010737 |
| Unit Count | 4.00 Ounce |
A**R
Great product!
I was introduced to this hair color a couple months ago, so I gave it a try. First off love the color! I bought Velvet, It’s easy to apply and it cleans up off the skin easily with basic rubbing alcohol, I like that I don’t need to get my hair wet before applying. I was a manic panic girl for several years and this product by far is way better! I love how it fades beautifully and it lasts longer than MP. I still had color after 6 weeks using just regular shampoo and conditioner no color safe shampoo was ever used. I just applied the color jam and I love it! My hair is soft and it doesn’t feel waxy like MP after coloring.I have found my new hair color product and I will continue to buy pulpriot hair color for a long time.
M**L
Amazing color of purple! Crazy plum purple!
I love the color it's a crazy plum purple, very vibrant color. It leaves your hair silky soft. This brand doesn't seem to have all the chemicals that kill your hair! It does wash out after washing it 45 times or more. I'm just lucky that when it's faded it blends real well with all my gray!!💜💜💜💜💜
M**M
Will work on natural gray hair
I have more than 50% gray hair in my level 2 dark hair and wanted a change without the use of bleach. Something temporary. Usually these type of dyes don’t last long on my gray, maybe a few days, if they even work at all to begin with. Well this works. It doesn’t bleed like manic panic and I was surprised enough to see that it has lasted the longest on my gray hair, several weeks, even with daily showers. Faded nicely to a light lilac. No it didn’t do anything to my non gray hair since it’s so dark and I was ok with that. It’s vibrant in the beginning like most of these colors, then fades nicely over the course of weeks. And like I said I wash my hair almost daily cause I work out a lot and don’t care for sweaty dirty hair.
C**L
Favorite Color
Great product. As described
K**M
New go-to
I love this hair dye and would recommend it over Artic Fox any day! Mix it with Splat hair dye and you've got yourselves something magical. Fades like the northern lights and stays in for like a month and a half before it needs to be redone. I'm not gatekeeping this. Seriously, try this. (And always test on a single strand before committing, as everyone's hair reacts differently)
P**A
Lasts the longest
My hair doesn't take color well. Pulpriot lasts the longest for me (nearly 2 weeks), and Velvet, their darkest purple, shows up the brightest. Didn't post a photo because it looks much better in person. Better in daylight than indoors. I have very dark brown hair with a lot of gray. It mostly colors the gray and looks like a highlight. For the first few days, it colors a lot of the brown also.
M**D
literally turned me gray
so i used this color as my first foray into the pulp riot brand and gotta say? not impressed. i used this color to get a nice light lilac purple and what i got instead was a patchy gray brown, the only part being even slightly purple was my vaguely red stained ends (tho even then the purple was more mauve than lilac). i don’t know if something went wrong ir if it just didn’t take? i followed the instructions and did do a test strand that turned out fine so i dont think it was something with my hair specifically. this is just a big blob to say that be careful with this brand it at least this color. who knows? maybe i just got unlucky in my first try but it certainly doesn’t persuade me to give it a second. (photos include the before dye and after)
L**D
Vivid color but not my shade, had problem with return
My stylist put this Velvet- a cool purple color- in my hair and I thought it looked good. But the color fades fast, so I ordered 2 more packages with the intention of shampooing in the color weekly to keep it vibrant. However, at my next appointment, my stylist changed to a warmer magenta shade from Joico that looks so much better with my complexion. I ordered more from Walmart as Amazon doesn’t carry that brand. I returned both unopened Velvet packages to my local UPS, unboxed as Amazon suggested. I was refunded the cost but now Amazon is telling me they did not receive the items and they will charge me for them if they don’t get the items back soon. I’ve ordered from Amazon literally hundreds of times, personally and for work. Never had issues before with the few items I’ve returned; will never return anything “unboxed” again. So, rich, deep color and great product, but buyer beware. I haven’t seen a way to talk to customer service about my issue. The price of this item also fluctuates a lot, I paid $17 per box but I’ve seen it go up to $25 on Amazon.
Trustpilot
2 days ago
1 month ago