---
product_id: 1904504
title: "L'Oreal Excellence HiColor Red 1.19 oz (Pack of 3)"
brand: "l'oreal technique"
price: "฿1636"
currency: THB
in_stock: true
reviews_count: 13
url: https://www.desertcart.co.th/products/1904504-loreal-excellence-hicolor-red-1-19-oz-pack-of-3
store_origin: TH
region: Thailand
---

# Long-lasting vibrant color Bright red lift on dark hair Fast processing under 1 hour L'Oreal Excellence HiColor Red 1.19 oz (Pack of 3)

**Brand:** l'oreal technique
**Price:** ฿1636
**Availability:** ✅ In Stock

## Summary

> 🔥 Own the spotlight with L'Oreal Excellence HiColor Red – where bold meets brilliant!

## Quick Answers

- **What is this?** L'Oreal Excellence HiColor Red 1.19 oz (Pack of 3) by l'oreal technique
- **How much does it cost?** ฿1636 with free shipping
- **Is it available?** Yes, in stock and ready to ship
- **Where can I buy it?** [www.desertcart.co.th](https://www.desertcart.co.th/products/1904504-loreal-excellence-hicolor-red-1-19-oz-pack-of-3)

## Best For

- l'oreal technique enthusiasts

## Why This Product

- Trusted l'oreal technique brand quality
- Free international shipping included
- Worldwide delivery with tracking
- 15-day hassle-free returns

## Key Features

- • **Root-to-Tip Perfection:** Easily touch up roots or full hair for consistent, salon-worthy color every time.
- • **Endurance That Impresses:** Maintains vibrant red hues for months with proper care—stay head-turning longer.
- • **Unmatched Red Brilliance:** Transforms dark hair into vivid fire-engine red with professional-grade lift.
- • **Speedy Salon-Quality Results:** Achieve bold color in less than 60 minutes without damaging your hair.
- • **Trusted by Professionals & Stars:** Preferred choice for theatrical and everyday glam, delivering natural, non-stiff finish.

## Overview

L'Oreal Excellence HiColor Red is a permanent hair color specially formulated to lift and brighten dark hair into a vivid red shade. Designed for professional use, it delivers fast, long-lasting results without compromising hair health. Highly rated by users for its intense color payoff and ease of root touch-ups, this product is a go-to for those seeking a standout red that endures.

## Description

L'Oreal Excellence HiColor Permanent Hair Color is the first permanent hair color specifically created for dark hair

Review: Amazing lift/color for dark hair! - This has consistently been my “go-to” for a nice bright red. I naturally have a dark auburn color. I can go from that to fire engine red in less than an hour. It doesn’t fry your hair. Years ago, I also had luck using this dye with previously box dyed hair. I recommend it to everyone as I receive a lot of compliments on my hair. It lasts a LONG time if you maintain a routine of washing your hair in cool water only. I usually only have to touch up the overall color (using red manic panic) every 2 months. It’s really easy to do root touch ups with this too. I have always used it for all over color rather than highlights.
Review: Ariel Color - Perfect! - Daughter got the role as Ariel in her high school musical and decided she wanted to dye her hair for it. Looked at temporary or 'semi' permanent, but most reviews for that left hair stiff or not as natural. The director wanted her hair to lay natural and if any dying messed it up, she'd rather it stay brown. You can see the before picture of her hair color. The light shows her hair different colors, but overall, she's got brown hair with light blond (natural) color throughout. We did use a 40 volume lifter to mix with this red dye. Yes we needed ALL three red dyes to color all of her hair. We only mixed 2 tubes to start and could have gotten away with 2 1/2 tubes, but needed more than 2 either way. We bought a 12 pack of hair clips to layer her hair for ease of dying it. Started with the ends/tips of the hair, then worked up to the roots. Read other people's 'how-to' and learned the roots take color much easier and it was obvious once her whole head was dyed. The roots looked bright pink and the ends red. She was very nervous after the initial shower that it was too bright, but the picture taken from her back was the red after hours of completely drying. The other 2 pictures are 2 weeks after dying her hair. We also used mostly conditioner for the 2 weeks and minimal shampoo, even though both were specifically for colored hair. The color did tone back from bright red to just red over the weeks. We didn't let the product sit a full 20 minutes after taking 20 minutes to apply the product. She waited 10 minutes after completing the dying process and then got in the shower to just rinse for 10-15 minutes. Then I bleached the shower floor from all the red! After about 5 showers over the next few days/weeks, there wasn't much red on the floor. There was less and less each time. Highly recommend this product if this is the color you are going for.

## Features

- Permanent Hair Color for Professional use only.

## Technical Specifications

| Specification | Value |
|---------------|-------|
| ASIN  | B004KEQKR4 |
| Best Sellers Rank | #327,598 in Beauty & Personal Care ( See Top 100 in Beauty & Personal Care ) #2,638 in Hair Color |
| Customer Reviews | 4.8 4.8 out of 5 stars (2,691) |
| Is Discontinued By Manufacturer  | No |
| Item model number  | SG_B004KEQKR4_US |
| Manufacturer  | L'Oreal Paris |
| Product Dimensions  | 6 x 2 x 3 inches; 4.94 ounces |
| UPC  | 657201051029 |

## Product Details

- **Brand:** L'OREAL TECHNIQUE
- **Color:** Red
- **Item Form:** Cream
- **Package Information:** Bottle
- **Product Benefits:** Provides intense, long-lasting color that lifts dark hair in one single step, without brassiness

## Images

![L'Oreal Excellence HiColor Red 1.19 oz (Pack of 3) - Image 1](https://m.media-amazon.com/images/I/61HGbhBey5L.jpg)

## Available Options

This product comes in different **Color, Size** options.

## Questions & Answers

**Q: I am looking for a dark, blood red color. Would this color work or would Magenta be better?**
A: Yes use as directed and you will love the results ! I own two retail stores and intense red ,magenta and red are the hot shades  2nd year running .looking at the chart ,  intense red is what your describing  . Do it you will love the attention .Best Alex Jet

**Q: does it bleed when you wash your hair?**
A: I don’t think so, I made a red conditioner and shampoo, so I don’t think it does but what I am using for my hair it does.   I washed my hair with regular shampoo and conditioner at my dad’s and I didn’t see any color on the tube.  I will say probably the first and second, after that you should be fine.

**Q: Will any brand of developer work or do you have to use L'Oreal?**
A: Other brands will work.

**Q: I have really long hair. How many tubes do i need?**
A: My hair was to the middle of my back and I used 2 to 2 1/2

## Customer Reviews

### ⭐⭐⭐⭐⭐ Amazing lift/color for dark hair!
*by L***I on February 25, 2025*

This has consistently been my “go-to” for a nice bright red. I naturally have a dark auburn color. I can go from that to fire engine red in less than an hour. It doesn’t fry your hair. Years ago, I also had luck using this dye with previously box dyed hair. I recommend it to everyone as I receive a lot of compliments on my hair. It lasts a LONG time if you maintain a routine of washing your hair in cool water only. I usually only have to touch up the overall color (using red manic panic) every 2 months. It’s really easy to do root touch ups with this too. I have always used it for all over color rather than highlights.

### ⭐⭐⭐⭐⭐ Ariel Color - Perfect!
*by G***F on November 20, 2018*

Daughter got the role as Ariel in her high school musical and decided she wanted to dye her hair for it. Looked at temporary or 'semi' permanent, but most reviews for that left hair stiff or not as natural. The director wanted her hair to lay natural and if any dying messed it up, she'd rather it stay brown. You can see the before picture of her hair color. The light shows her hair different colors, but overall, she's got brown hair with light blond (natural) color throughout. We did use a 40 volume lifter to mix with this red dye. Yes we needed ALL three red dyes to color all of her hair. We only mixed 2 tubes to start and could have gotten away with 2 1/2 tubes, but needed more than 2 either way. We bought a 12 pack of hair clips to layer her hair for ease of dying it. Started with the ends/tips of the hair, then worked up to the roots. Read other people's 'how-to' and learned the roots take color much easier and it was obvious once her whole head was dyed. The roots looked bright pink and the ends red. She was very nervous after the initial shower that it was too bright, but the picture taken from her back was the red after hours of completely drying. The other 2 pictures are 2 weeks after dying her hair. We also used mostly conditioner for the 2 weeks and minimal shampoo, even though both were specifically for colored hair. The color did tone back from bright red to just red over the weeks. We didn't let the product sit a full 20 minutes after taking 20 minutes to apply the product. She waited 10 minutes after completing the dying process and then got in the shower to just rinse for 10-15 minutes. Then I bleached the shower floor from all the red! After about 5 showers over the next few days/weeks, there wasn't much red on the floor. There was less and less each time. Highly recommend this product if this is the color you are going for.

### ⭐⭐⭐⭐⭐ L'Oreal HiColor rojo
*by A***A on January 2, 2026*

I loved this product its result is stable and resistant to washing, excellent 👌

## Frequently Bought Together

- L'Oreal Excel Hicolor Highlights Red 34 g (3-Pack)
- L’Oréal Excel Hicolor HiLights Magenta
- Yibaijia 18 Pcs Tools for Hair Colouring Kit, Dying, DIY Beauty Salon Bleaching, Dye Bowl and Brush, including Mixing, Ear Cover, Shawl, Gloves, Clips

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*Product available on Desertcart Thailand*
*Store origin: TH*
*Last updated: 2026-02-27*