Copywriting Secrets: How Everyone Can Use The Power Of Words To Get More Clicks, Sales and Profits . . . No Matter What You Sell Or Who You Sell It To!

I do not write that many reviews but I found this book so helpful I want to give struggling copywriters a helping hand. I’ve probably got 30 or so books on the subject in my library as I’ve been studying the subject for a few years as it’s part of my job now as I need to promote my business. This book is the ONLY book you need to be able to master the subject. It covers everything and I use it every day while writing email copy and web pages. Do yourself a favour and just get this one and save £100’s. There is shameless promoting of Ray Edward’s other businesses but don’t let that put you off - just take it in your stride, it’s business and we’re all adults here ! Thank you Ray, excellent book !

I like this book. I've been in tech sales for over 20 years and even now I get lumbered with writing outbound email cadences. I like the way this book give you a framework to create copy by, with some great examples too. I often refer back to this book when looking for ideas. Worth the money.

Good book but every time i read they push funnel script. Even tho i recommend this book i say its still a tool to specificly market funnel script instead of education. If your a beginner i still recommend this book to start with

Highly accessible, easy to read, full of gems on copy-writing and understanding the drivers, stressors and motivations of your 'avatar' ideal customer. A gem of a book. Both entertaining and thought provoking in equal measure. It's got more highlighter pen strokes than any other book I've read in the last year. I have a feeling I will be referencing and dipping back into Jim's wisdom and hacks on a frequent basis. Massively shortened my learning curve. Highly recommended, excellent value for money.

This is the shining jewel in the crown- a must read book for any wannabe copywriter and who would'nt want to be? it's an exciting profession, great lifestyle, plenty of mony and freedom. If you only read one book on copywriting make it this one, and this is important, dont get it without buying it alongside Russell Brunson's Dotcom Secrets, Expert Secrets and Traffic Secrets, this handsome hardback collection go to gether like ham and eggs. Paul Bacchus esq

At times the writing style was too childish and at others it was frustratingly vague - even with the use of 3rd grade english you're left guessing what exactly he means. But overall the best book on copywriting I've read with some real game-changing gems that I haven't read in the classics. The classics weren't made for the modern age and that's why this book stands out.

Can’t fault Amazon! Delivery took no time at all! As for the book, we’ll I’ve only just started it but have to say am totally gripped! Jim’s understanding of the whole marketing. / sales is second to none & he explains it all in plain English! Superb! ;)

I've never come across a book so packed with value. I knew my copy sucked which is why I bought the book. I spent the next weeks tinkering and rewriting over and over as I made my way through the book. Thanks Jim.

I've read the russell brunson's trilogy box set, and was very happy with the content. The next logical step for me was to get this book by Jim Edwards. Honestly, I could not finish it. The book is basically a long sales letter for his FunnelScript software. Nice try, but NO.

Copywriting Secrets ist ein genialer Einstieg ins Copywriting, aber keine Anleitung, um das Handwerk zu meistern. Im Titel ist das Wort Secret (= Geheimnis) vorhanden, was vermuten ließe, dass es ein Fortgeschrittenes Werk ist. Hier und da ist tatsächlich mal ein Geheimnis zu finden, aber das ist nicht die Regel. Das Buch ist in Wirklichkeit auf Anfänger ausgelegt. Nun etwas mehr zum Aufbau des Buches: Der Autor Jim Edwards gibt in jedem Kapitel eine Einleitung warum der Punkt so relevant ist, erklärt den Punkt und zeigt dir dann anhand von einleuchtenden Beispielen, wie genau du den Teil aufbauen kannst, sodass du sie sofort auf dein Beispiel anwenden kannst. Das heißt du kannst sofort loslegen. Die Beispiele sind praxiserprobt und daher validiert. In späteren Kapiteln bezieht der Autor sich immer wieder auf vorherige Kapitel und zeichnet den Lesern, damit ein abgerundetes Bild, wie die Kapitel miteinander verknüpft sind. Die Reihenfolge der Kapitel ergibt für mich persönlich eine Menge Sinn. Wenn du nach der Psychologie hinter den Texten suchst, bist du mit diesem Buch fehl am Platz. Die Verkaufspsychologie steckt zwar in den Texten drin, aber wird nicht direkt behandelt. Wenn du im Copywriting auf das nächste Level kommen möchtest, ist das Buch vermutlich ungeeignet. Alles in Allem ist das Buch sehr gelungen, wenn du gerade erst anfängst. Es gibt dir alle Tools an die Hand, die du brauchst, um verkaufsstarke Texte zu schreiben. Um aus deinen Texten dann Meisterwerke zu machen, dafür bedarf es weitere Bildung. Kurzum: Für Anfänger, Grundlagenwissen, Leicht in die Handlung zu kommen dank Beispiele

Good read with absolutely great information, Jim gives some great advice that I will use for my business. Well done!

I got a lot of information from scratch to advanced level about copy writing, good book.

Good explanation and practical tips, but doesn't quite show how to get clients as a freelancer. More adapt to an entrepreneur looking to improve his own website copy. Images could have been Improved in my humble opinion but I liked how Jim breaks down everything into very simple terms. It also includes many pitches/advertisements of other digital products, which I liked how he presented (as a passionate copywriter) but it might be annoying to someone else.