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✨ Cover roots like a pro, stay flawless all day! 💁♀️
COLOR WOW Root Cover Up in Medium Brown is a compact, award-winning mineral powder that instantly conceals grey or dark roots with a natural, multi-dimensional finish. Its water- and sweat-resistant formula lasts until shampooed out, offering a mess-free, precise application that’s wax, dye, and paraben free—ideal for all hair types seeking quick, long-lasting root coverage.





| ASIN | B00FYSZDQ4 |
| ASIN | B00FYSZDQ4 |
| Best Sellers Rank | #9,425 in Beauty ( See Top 100 in Beauty ) #21 in Hair Mascaras |
| Brand Name | COLOR WOW |
| Color | Medium Brown |
| Container Type | Box |
| Customer Reviews | 4.2 4.2 out of 5 stars (19,597) |
| Customer reviews | 4.2 4.2 out of 5 stars (19,597) |
| Date First Available | 27 January 2014 |
| Full Cure Time | 7 Days |
| Global Trade Identification Number | 05060150185434 |
| Hair Color Permanence | Temporary |
| Hair Type | All |
| Is Discontinued By Manufacturer | No |
| Item Form | Powder |
| Item Weight | 2.1 Grams |
| Item model number | CW543 |
| Language | Italian |
| Manufacturer | Federici Brands |
| Manufacturer | Federici Brands |
| Material Features | Long-lasting and smudge-resistant |
| Material Type Free | Paraben Free |
| Number of Items | 1 |
| Product Benefits | Long lasting, natural looking coverage of roots |
| Product Dimensions | 12.45 x 5.4 x 1.4 cm; 2.1 g |
| Unit Count | 1.98 Grams |
K**D
Effective
Yes it looks small compared to its price but it us really effective and cover the white hair fast. I bought the red color and happy with it. Will definitely re_buy.
E**N
Good cover
Good cover , can be used for covering white hair or give the impression of thicker hair
G**E
recommended to purchase
What you see is what u get - recommended to purchase
D**A
It works but if you have black hair go for the black color
This is a great concealer, I had reviews about the dark brown color being ok for black hair but is not, I’d get the black color and write another review. Overall it stays on the hair has good coverage it does not stain everything the brush has 2 sides to cover larger and smaller area.
M**A
Perfect
The product met my expectations
S**H
Not satisfied at all.
Unfortunately I received a broken one and it was not usable so I can’t say how it was .
S**U
Love the brand
Love the brand the shampoo the protector spray but this soecific product , I disn’t really get, felt like it was not sticking on the hair…
A**A
Decent product but application was a challenge
Product worked fine but found it difficult to apply
B**M
Es ist perfekt für grauen Ansätze, deckt schön und ich bin sehr zufrieden. Die Lieferung war auch sehr zügig.
A**R
Perfekt
E**S
Just arrived and I’ve done a patch test and colour red matches perfect for my ginger (coloured) hair and gave good coverage. This will be perfect for my holiday to hide grey as regrowth comes through - can’t wait to use to see how it lasts
S**A
So useless Does nothing. If I could give it zero stars then I would ! Had a bad dye job and wanted to add some blonde highlights here and there. Honestly did nothing at all. And so expensive ! I had actually cancelled the order but it arrived anyway. I thought ‘ok I’ll give it a go now it’s here’. Really wish I hadn’t. What a total waste of money.
M**Y
This product is very good and have used it for years. I use dark brown and it is dark brown and covers grey hair very well. Even though I use the applicator provided to touch up roots on larger areas, you can easily use a smaller thinner brush tool for your temples and even your eyebrows. It works really well for eyebrows with no smudging, using it lightly and to fill unless you want a thicker heavier look, the choice is yours. Easy to remove and reapply if you go wrong too. Will stay on until washed off.
Trustpilot
2 weeks ago
2 weeks ago