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✨ Elevate your blonde game with PurePlex — bleach smarter, shine brighter! ⚡
Knight & Wilson PurePlex Bond Reconstructing Cream Bleach is a professional, ammonia-free hair bleach cream that lifts hair color up to 8 shades while repairing and nourishing with Aminofix technology. Its unique powder-free cream formula ensures even application and reduces damage, making it ideal for millennials seeking luminous, healthy blonde hair without compromise.










| ASIN | B08K4CWN84 |
| Benefits | Provides gentle ammonia-free whitening with repairing technology while nourishing and brightening hair up to 8 shades |
| Best Sellers Rank | 11,343 in Beauty ( See Top 100 in Beauty ) 17 in Hair Bleach |
| Brand | Knight & Wilson |
| Brand Name | Knight & Wilson |
| Country Of Origin | Italy |
| Customer Reviews | 4.3 out of 5 stars 1,584 Reviews |
| Global Trade Identification Number | 05055786230672 |
| Hair Type | normal |
| Hair type | normal |
| Item Form | Cream |
| Item Type Name | Knight & Wilson Pureplex Cream Hair Bleach |
| Item Weight | 0.08 Kilograms |
| Item form | Cream |
| Item weight | 0.08 Kilograms |
| Manufacturer | Knight & Wilson |
| Manufacturer Part Number | PLX-CB-80 |
| Material Features | Cruelty Free, Vegan |
| Model Number | PLX-CB-80 |
| Product benefits | Provides gentle ammonia-free whitening with repairing technology while nourishing and brightening hair up to 8 shades Product benefits Provides gentle ammonia-free whitening with repairing technology while nourishing and brightening hair up to 8 shades See more |
| Set Name | PurePlex |
| Special Ingredients | Synthetic beeswax, corn proteins |
| Special ingredients | Synthetic beeswax, corn proteins |
| Unit Count | 1.00 millilitre |
A**Y
Amazing kit!
One of the best items for lightening hair! There's so much more to this kit compared to bleach powder and developer, and you definitely need to read the instructions. There were no brassy/yellow tones to my hair after using this and it lifted to a beautiful platinum/white blonde. For anyone in the reviews saying it didn't work either didn't read the instructions properly or didn't leave it on long enough. I get that everyone's hair is different, but after having gone through lots of snapping and several hair cuts because of bleaching my hair, I can honestly say this stuff is great!
J**E
Superb bleach
I've gone from faded red with a cherry red fringe to a peach blonde! * The last photo is after an ash blonde dye, as there was still a strawberry tone to my fringe and underneath colour. I did love the cherry red colour of my hair originally but found my fringe kept the colour better than the lengths that would loose the colour after one wash! My red dye was a semi permanent conditioner colour but after each wash looked incredibly uneven so I desided to bleach it out over the Easter weekend and go back to a medium ash blonde. I purchased this bleach and a medium ash blonde and also a light ash brown just incase my hair was too red still or it went orange. I left off the clarifying shampoo in the box as I'd washed my hair with my own the day before to strip the reds. I started by putting the bleach on my fringe and roots first as that was where I had most of the darkest red tones then after about twenty minutes I spread more though the lengths. On rinsing out the bleach completely I followed the bond repair steps then put the medium ash blonde on my hair, this sorted out my lengths but only slightly toned my fringe and roots, so I mixed the last bit of dye with a quarter of the light ash brown and some more development fluid. This sorted out my roots and neutralised the redishness of my fringe and the darker parts of the lengths. On throughly rinsing out the bleach I applied the deep conditioner treatment bond repair to work in not frying my hair stopping breakages and crispy ends. I have to point out that my hair has always been on the par with sheeps wool.... It's not "normal hair". There is no weight at all to it and when I was younger I'd iron it to death for that glossy straight look only for it to shrink back at the mearest hint of moisture in the hair. Recently I've embraced it's wooliness, so I was never expecting this bleach and pureplex treatment to give me shiny glossy silky hair. I just didn't want it to be fried or break off completely. Highly recommended as there was definitely no yellow/orange scaryness that I've had in the past bleaching my hair. Remember after bleaching to stick with ash toned dyes to avoid the carrot or neon yellow look.
L**J
Good hair dye
Great product made my hair feel good and a nice blonde.
R**Y
An honest review.
I will go into this review picking apart some things other people have said. 1. Don't expect BLONDE hair, if you're using it ONE time, on DARK hair..Thats not how bleach works. To achieve ice blonde, from dark hair, you will need multiple applications. And 2. I dont know why people are saying its expensive, it's cheap as bleach goes. And for me, it was a decent one. Little bit of background on my hair, I've been dying my hair for 16 years, used many product's, many brands. And can honestly say this bleach has done the least damage on my hair for the best price, facts. I had a VERY minimal breakaway ( It was exclusively a small ammount of my PRE-LIGHTENED ends) I had a neon orange over my hair before I bleached it, hair of course has some of that neon orange resudue on my mid section, as expected with any bleaching at home experience on top of dyed hair, and it will take another application to get the rest out completely, but it has lightened it significantly. Most of my hair though I can say is ICE white, with very small strands of yellowing, which isn't a problem as I was only bleaching it again to brighten to put more whacky colours on top. It is a GOOD PRODUCT for that. Would not recommend if your hair is already fried to death, which I think is what some of the women in these reviews have done and are just blaming this product, but if you have minimal damaged hair, it'll be ok. Also wouldn't recommend, as I said above, if you're expecting blone from using this product ONCE if your hair is dark, it will definitely lighten, but you WILL have ginger/yellow hair, anyone with a brain and logic should know that. But this product is really is good on prelightened based hair. So if you're using this product to achieve an ice/platinum blonde right off the bat, you MAY be disappointed based on your hair, but its doable with multiple use. Side note: The two pictures were my hair before and after.
C**E
Excellent at stripping black hair dye
8 years of black box dye was taken to a copper with one application. Lifted about 6 levels with no damage. Started to dry out very quickly but using tin oil and the plastic cap provided with warmth from my head meant when I pulled the foils off it was still runny and I had enough to squeeze out and do a bleach wash just to even it out. I have almost bottom length hair and two packs of this were just enough. Really impressed. Got it in my basket for next month after my hair has rested a bit. Excellent value for money
E**Y
Snapped, straw like and damaged hair
Now I’ve used box bleach before, so by no means am I uneducated on how to use. I read the instructions on how to use this product and had such high hopes. The contents of the box is amazing - the brush, the plastic tub, the actual hair care products too. Amazing. Just wanted to do my hair and feel pretty again, like before when my hair was blonde Left it on for the required time, following the box instructions. Went to wash it out - half of my hair was coming out in clumps. It was horrifying. I could genuinely have made a small doll wig out of the hair it broke. The shampoo, bond treatment and conditioner are incredible. Really beautifully smelling products too. However they did absolutely nothing to salvage the straw that is now my damaged and broken hair. I now have so many layers of snap in my hair from crown to end, and am having an emergency appointment with a friends hairdresser to try and salvage this. It’s also shades of yellow, which are far too dark to be toned out. My hair was a strawberry blonde to begin with, so not even dark!! Such a shame. Really wanted to like this product. Star for the box contents because you get a lot for your money!
L**A
Works better on lighter hair
So I cut my hair short back in March, was letting it grow but hate my natural brown as it is the darkest brown ever to the point where it has such muted towns and lighter hair does suit me better. I'm only using this bleach to eventually apply a permanent light golden brown, so this is only a bleach result. I was a Bblonde girly before but that doesn't come with all the tools, the pack is awesome and comes with a lot, is time consuming. Left this in for 50 minutes. Bleach has always caused me to have yellowish tones because of how dark my hair is, but this bleach made my already bleached fringe go Targaryan blonde which no bleach has ever achieved. I'd say ideally for really dark hair if you actually wanted to get white light blonde you'd have to use two treatments with space in between as to not fry out your hair as I did lather and use almost the whole contents even though my hair is so short it did end up patchy but I'm not too concerned on the back. Also it has made me lose my fringe (I've let grow out from full fringe) curls :( this does make the length less convenient for me so I will be applying the perm hair dye on the fringe and potentially keeping the side burns bleach blonde, overall I think this will give the perm hair dye texture as some parts will inevitably be lighter than others. Overall great bleach, works better on lighter hair, first pic is for comparison of what I went from :)
K**L
The best there is
This is the only ammonia-free cream bleach forumla on the market that's acquirable by non-professionals, so they better not change or stop making this. The ingredients in this are so good, when other brands have even just one of these ingredients in they push it at you, this brand needs better marketing! I've been using this and the Colour Freedom version (which is the same but without the Pureplex sachets) for over a year now and have no issues besides the tube being rather stiff metal. Shown is when I tested the lifting power on my natural black hair, the roots lift to lightest blonde level and a white-blonde was easily achieved with just one Crazy Colour Ultra-Violet purple shampoo afterwards. Going down to below root level you can see it instead achieves a light golden blonde/brown which can be made into lightest blonde after another session. I've gone from natural black hair to white blonde to now pink and have used this for both my all-over bleaching as well my roots every 1.5 months. I'm not in great health and vision and mobility are difficult, so I've made many patchy application mistakes and are actually currently on about my 6th all over bleach with this stuff now including various bleach baths, and my hair is still somehow attached to my head and not breaking off yet (although frizzier). I've also used it to bleach permanent black dye out of #613 extensions (expecting them to be destroyed) and they were completely fine and soft. So I think it must be pretty difficult to destroy your hair with this stuff which is great news for me. I'm also using Colour Freedom Pink Pizazz & Magenta Dream mixed dye in the root photos. Definitely continue to recommend!
E**K
Works perfectly and GENTLY - follow instructions!
I have never bleached my own hair before dyeing it. I usually go to a salon, but poor times and lack of funds call for desperate measures. I watched a thousand YouTube videos on how to bleach my growth before settling on this PurePlex Cream bleach. Good reviews, so I went for it! So glad I chose this one. I bought two boxes, because I had about 7-8 inches of regrowth/virgin hair. I needed two boxes, so just FYI. I followed the directions after practicing sectioning and “painting” my hair before I mixed the product and went for it (recommended). It worked PERFECTLY. I loved the cream consistency because it allowed me to make sure I covered ALL of my hair that I needed to. I went from a dark brown to light gold in 30 minutes. No burning, no missed spots (again, practice, use alligator clips, pick combs and use TWO mirrors). I used about 1 and a half boxes for all my regrowth. See first photo. Second photo is after dyeing it. This bleach formula has a keratin/bond builder you add, so my hair was in excellent shape immediately after. I was able to dye it right away. Dark-ish neon magenta it is!! For now… I will absolutely buy this again and be using this instead of going to the salon from now on. And not waiting so long, I don’t want 8 inch roots again! 😅 Comes with gloves, a small “painting/sectioning” brush, and conditioner. Make sure you’ve got a plastic mixing bowl and probably a couple more (wider and stronger) dyeing brushes. A+, will buy again and recommend.
P**A
Complet et efficace.
Complet et efficace. Le dernier produit réparateur n'est pas très utile mais il sent bon et le reste fait très bien le taf.
P**E
Éclaircit vraiment
Passée de châtain clair à blonde sans reflet orangé si le temps de pause est respecté J utilise ensuite une patine violette pour supprimer les reflets orangés légers Fonctionne très bien mais abîmé les cheveux qui deviennent vraiment secs
M**S
Strong Lift Without the Damage
⭐️⭐️⭐️⭐️⭐️ Strong Lift Without the Damage I was nervous about bleaching at home, but this kit made it easy. The cream formula is so much nicer than powder bleach — no strong ammonia smell, no big mess. It went on smoothly with the brush and bowl they include, and it lifted my hair all the way up to a bright blonde without frying it. The best part? My hair actually felt soft and strong afterwards, not brittle like it usually does with bleach. The bond repair really works — I didn’t get the breakage I’ve had with other products. If you want salon-quality lightening at home but worry about damaging your hair, this kit is absolutely worth it.
M**C
Vente Mensongère
Abime le cheveux autant que la traditionnelle poudre !!! Mais décolore bien.
Trustpilot
2 months ago
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