Key Business Analytics: The 60+ Tools Every Manager Needs to Turn Data into Insights: The 60+ Busine

A good concise book providing an overview of business analytics. A little light in places only giving a brief explanation and then saying there are resources/software available but providing full details. Certainly worth the money for initial insight into a fascinating topic.

Nice one to have to refer

Don't hesitate to buy your version. It's one the books recommended for booth students.

Nice intro in sentiment and text analytics but overall simplistic views in many points and far-fetched use of the term analytics. Also, some points are blatantly wrong and very bad practice, for example, what is the point of measuring the time developers spend programming and using that as a KPI in 'performance analytics'? It is as inefficient a metric as it can get. A data scientist, a developer or any other coder can spend 80% of the time reading and solving on paper before actually coding something, how is that less efficient than just writing comments in the screen? The book should have contained 1/3 of the chapters, be more concentrated and cost 1/3 of the price. Analytics is a fantastic new world in the business, but it's not panacea and we can't label everything analytics.

Good