Software included for Lightroom photoshop....?

No, not needed. Your camera and Lightroom use the this card to set the correct WB. See http://youtu.be/UJRJ-n57h_c

Can a gray paint chip sample from Home depot do the same thing?

In short.... No. There are so many shades of gray that you don't really know what you are getting from a paint chip. The 18% gray reflective is created with a RGB balance that makes it neutral AND reflects 18% of the light that hits it. In the 'old film' world, light meters were calibrated for 18% gray. "By definition 18% gray is the “mid-point between black and white on a logarithmic or exponential curve.” Think of it this way; it is simply halfway between black and white. It is the average in terms of scene brightness and has for many years been the one constant thing that photographers use on which to base their exposures on."

What is the material of the cards? is it just think paper card stock?

Yes, it's basically stiff heavy GSM paper/card. (I ordered two at the time myself when I read others reviews for wear & tear purposes in case they were overly flimsy, so far they have survived.)

Do you provide the rgb or lab or hsv values of the colors? what is the accuracy of the colors?

Yes, the LAB values of the colors are printed on the back of the card. Thanks! The team at DGK Color Tools

Dkk 5 X 7 Set Of 2 White Balance Color

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Description

🎯 Nail perfect color every time with DKK’s pro calibration kit!

TRUSTED WARRANTY - Backed by a 1-year limited warranty for peace of mind and professional reliability.
HANDS FREE CONVENIENCE - Includes a paper frame stand for effortless, stable positioning during shoots or edits.
COMPACT DURABLE DESIGN - 5" x 7" acid-free, archival-quality double-sided charts built to last and fit perfectly in any workflow.
COMPREHENSIVE USER GUIDE - Step-by-step instructions ensure you master color accuracy without guesswork.
PRECISION COLOR CALIBRATION - Achieve flawless white balance with 12% & 18% gray references plus 18 color patches for pro-grade digital correction.

This set includes two 5" x 7" DKK color calibration charts featuring 12% and 18% gray references plus 18 color patches for superior white balance and color correction. Made with archival-quality, acid-free materials, the double-sided charts come with a paper frame stand for hands-free use and a detailed user guide. Ideal for photographers and digital artists seeking precise, consistent color accuracy, all backed by a 1-year limited warranty.

Specifications

ASIN	B00AWT2QCE
Best Sellers Rank	#124,863 in Electronics ( See Top 100 in Electronics ) #66 in Photographic Calibration Charts & Grey Cards
Item model number	FBA_DGK - DKK 5x7
Manufacturer	DGK Color Tools
Product Dimensions	17.27 x 0.3 x 22.86 cm; 20 g

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