---
product_id: 256431112
title: "Blonde Assure Purple Shampoo, For Blonde Hair Color Care Shampoo, Keratin Protein 8.5 oz"
brand: "nexxus"
price: "฿1597"
currency: THB
in_stock: true
reviews_count: 5
category: "Nexxus"
url: https://www.desertcart.co.th/products/256431112-blonde-assure-purple-shampoo-for-blonde-hair-color-care-shampoo
store_origin: TH
region: Thailand
---

# Long-lasting color vibrancy up to 40 washes Violet Pigments neutralize brassiness Keratin Protein infusion for hair strength Blonde Assure Purple Shampoo, For Blonde Hair Color Care Shampoo, Keratin Protein 8.5 oz

**Brand:** nexxus
**Price:** ฿1597
**Availability:** ✅ In Stock

## Summary

> 💜 Keep your blonde bold and brilliantly brass-free — because your hair deserves the spotlight!

## Quick Answers

- **What is this?** Blonde Assure Purple Shampoo, For Blonde Hair Color Care Shampoo, Keratin Protein 8.5 oz by nexxus
- **How much does it cost?** ฿1597 with free shipping
- **Is it available?** Yes, in stock and ready to ship
- **Where can I buy it?** [www.desertcart.co.th](https://www.desertcart.co.th/products/256431112-blonde-assure-purple-shampoo-for-blonde-hair-color-care-shampoo)

## Best For

- nexxus enthusiasts

## Why This Product

- Trusted nexxus brand quality
- Free international shipping included
- Worldwide delivery with tracking
- 15-day hassle-free returns

## Key Features

- • **Salon-Grade Science:** Developed with Proteinfusion technology combining elastin and quinoa proteins for superior color care.
- • **Vibrancy That Lasts:** Scientifically crafted to maintain bright, cool blonde tones for up to 40 washes.
- • **Flexible & Soft Finish:** Leaves hair smooth, shiny, and supple—never dry or brittle, perfect for busy professionals.
- • **Protein-Powered Repair:** Keratin-enriched formula replenishes and strengthens hair without weighing it down.
- • **Brassy-Tone Neutralizer:** Purple pigments expertly balance unwanted yellow and orange hues for salon-fresh blonde.

## Overview

Nexxus Blonde Assure Purple Shampoo is a salon-quality, keratin-infused formula designed to neutralize brassy tones in blonde, silver, and platinum hair. Featuring a PROTEINFUSION blend with violet pigments, it delivers long-lasting color vibrancy for up to 40 washes while repairing and strengthening hair. Ideal for professional millennials seeking a vibrant, healthy blonde look without dryness or dullness.

## Description

As a leader in salon quality products, Nexxus has progressed one of its top-selling collections, Color Assure, to incorporate learnings from science and nature, and introduce new products - with a new look - to help extend color vibrancy for longer. After using Proteomics studies to examine hair damage at the molecular level, Nexxus scientists found that the main cause of color loss and dullness happens the moment hair is colored. Our scientists have developed a one-of-a-kind PROTEINFUSION blend infused with Elastin Protein and Quinoa along with other ingredients to create Color Assure formulas that result in long-lasting color vibrancy for up to 40 washes. Along with an updated look, Nexxus is expanding the Color Assure range to include new formats that create an optimal regimen for color care, making it easier for people to help keep their color looking vibrant for longer. The range will include: a shampoo, conditioner, cleansing conditioner, purple shampoo for blonde and silver shades and a deep treatment masque. Nexxus Blonde Assure Purple Shampoo, Color Care Shampoo, For Blonde Hair Keratin Protein is our premiere purple shampoo for all our blonde hair needs. At Nexxus, we know that hair is made of around 90% proteins, which is why we use advanced scientific methods to identify the protein needs of each hair type. We create customized formulas, with proteins, to bring your hair back to life. Nexxus Blonde Assure Purple Shampoo, with our exclusive PROTEINFUSION blend with Keratin Protein and Violet Pigment, tones down brassiness on blonde or silver hair. Usage: Use 1-2 times a week to help neutralize brassy tone. Leave in for 1-5 minutes each time. Follow with Blonde Assure Conditioner. To learn more about our colored hair products, color-toning products, keratin shampoo, and the entire range of Nexxus products visit nexxus.

Review: Blonde hair requires the use of purple shampoo a couple times per week to avoid looking brassy & Nexus Blonde Assure protects & keeps my blonde hair looking healthy and free of any unwanted brassy or orange tones. I'm picky about my hair products and I refuse to buy anything that isn't sulfate free and Nexus offers a quality product and it's at a very competitive price. The bottle isn't very big but I don't use it daily so I think that it will last enough to justify the $20 price tag. The scent is great and I this shampoo definitely leaves my hair looking very shiny and clean. Nexxus just out performs others. Some purple shampoos have left my hair very dry & brittle but this one leaves my hair feeling very soft. I'm very satisfied with this purchase.
Review: Dulled the yellow somewhat but not as well as the reviews had led me to believe.

## Features

- PURPLE SHAMPOO TO BALANCE BRASSY TONES: Nexxus Blonde Assure Purple Shampoo for blonde, silver, or platinum hair helps neutralize brassy tones and provide long-lasting color care & color vibrancy
- BRIGHTEN YOUR BLONDE HAIR: This hair shampoo for blonde and platinum hair develops cooler, brighter, smoother blonde after just one use. This color toning purple shampoo will leave hair shiny
- SALON-CRAFTED COLOR CARE HAIR CARE: Nexxus Purple Shampoo for blonde hair helps replenish & repair hair, leaving it revitalized without weighing it down, giving it flexibility and suppleness
- KERATIN SHAMPOO FOR YOUR COLORED HAIR: Nexxus Blonde Assure Shampoo combines Keratin Protein with Violet Pigments that can help balance brassy tones
- COLOR CARE SHAMPOO: Born in salons and perfected by science, this color safe shampoo is crafted with exclusive protein mixes and this shampoo for colored hair has proven results.NEXXUS HAIR COLOR CARE PRODUCTS: Custom crafted for bleached, platinum, or silver hair, Nexxus Blonde Assure Treatment Shampoo can be used as a system with Nexxus Color Assure Conditioner

## Technical Specifications

| Specification | Value |
|---------------|-------|
| ASIN | B07M9WGY9R |
| ASIN  | B07M9WGY9R |
| Best Sellers Rank | #49,584 in Beauty ( See Top 100 in Beauty ) #2,297 in Hair Shampoos |
| Customer reviews | 4.5 4.5 out of 5 stars (3,415) |
| Date First Available  | 7 May 2019 |
| Item model number | 605592005893 |
| Item model number  | 605592005893 |
| Manufacturer | Unilever |
| Manufacturer  | Unilever |
| Product Dimensions | 4.95 x 7.62 x 20.96 cm; 273.97 g |
| Product Dimensions  | 4.95 x 7.62 x 20.96 cm; 273.97 g |
| material_composition | Keratin Protein with Violet Pigments |

## Product Details

- **Age range (description):** Adult
- **Brand:** Nexxus
- **Hair type:** Color Treated
- **Item form:** Cream
- **Scent:** Citrus

## Images

![Blonde Assure Purple Shampoo, For Blonde Hair Color Care Shampoo, Keratin Protein 8.5 oz - Image 1](https://m.media-amazon.com/images/I/71xJ1ajgivL.jpg)

## Questions & Answers

**Q: Is this product appropriate for natural blonde/platinum hair?**
A: I think if your  natural blond hair has a tendency to turn  a bit coppery, I think it helps.

**Q: Is there a reason why you don't offer the conditioner on amazon?  Maybe as a set?**
A: The conditioner wasn’t available at the time of the shampoo purchase. Thanks!

**Q: Hello. Is this product tested on animals? Thanks in advance.**
A: Nexxus is NOT cruelty free.  Nexxus is owned by Unilever, a company that tests on animals.

**Q: Does the nexxus blonde assure shampoo and conditioner come in larger bottles? is the blonde assure the same as color assure?**
A: Our Nexxus Blonde Assure Shampoo and Conditioner is only available in one size, at this time. While our Color Assure is good for any color hair, the Blonde Assure is designed specifically for blond or silver hair to reduce any brassy tones.

## Customer Reviews

### ⭐⭐⭐⭐⭐ Review
*by J***G on 8 October 2023*

Blonde hair requires the use of purple shampoo a couple times per week to avoid looking brassy & Nexus Blonde Assure protects & keeps my blonde hair looking healthy and free of any unwanted brassy or orange tones. I'm picky about my hair products and I refuse to buy anything that isn't sulfate free and Nexus offers a quality product and it's at a very competitive price. The bottle isn't very big but I don't use it daily so I think that it will last enough to justify the $20 price tag. The scent is great and I this shampoo definitely leaves my hair looking very shiny and clean. Nexxus just out performs others. Some purple shampoos have left my hair very dry & brittle but this one leaves my hair feeling very soft. I'm very satisfied with this purchase.

### ⭐⭐⭐ Review
*by T***K on 18 June 2025*

Dulled the yellow somewhat but not as well as the reviews had led me to believe.

### ⭐⭐⭐⭐⭐ Review
*by M***S on 23 March 2020*

LO UTILIZO CON EL CABELLO EN SECO PARA MATIZAR MI BALAYAGE.... ME ENCANTA

## Frequently Bought Together

- Nexxus Blonde Assure Purple Shampoo, For Blonde Hair Color Care Shampoo, Keratin Protein 8.5 oz
- Nexxus Blonde Assure Purple Keratin Conditioner for Blonde and Bleached Hair, 8.5 oz
- Nexxus Heat Defense Spray Prep & Protect for 450 degree heat protection, with StyleProtect Technology 6 oz

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*Product available on Desertcart Thailand*
*Store origin: TH*
*Last updated: 2026-01-25*