L'Oreal Paris Feria Hyper Platinum Advanced Lightening System Hair Bleach, Lifts Up To 8 Levels, Includes Anti Brass Purple Conditioner, 1 Hair Dye Kit

This does exactly what it says. Lifts at least 8 levels with NO damage. I use this as a base for my color routine. I make my hair light bright silver. Natural color very dark blonde aged from natural very light blonde. Everything I read recommends this or that bleach and that developer but I got tired of the process. Boxed-colors have a reputation for looking cheap but I've always found they leave my hair in better condition than my own combos, especially if I'm messing around with 30 volume developer. I'm not a pro, just cheap and hate the wasted time at the salon. If I mess up, well, hair grows back. Using this along with the toning products I use leaves my hair in great condition and a lovely shining, true silver color. Probably cost several hundred dollars and maybe more than one visit to the hairdresser if I went that route. People tell me all the time I have beautiful hair. If there's slight damage to the ends I don't notice because after coloring is when I thin/trim it with a manual razor comb. USE A LOT. I'm in my 50's with strong coarse heavy hair. I keep it short, kind of a long loose pixie/ layered above the shoulders and use the razor comb to thin it a bit so I have some lift and wave/ slight loose curl. Lately I've just been scrunching with mousse and texturizing spray rather than blow dry and style. I use TWO boxes for that small amount of hair. I mix both and put it all over my head rubbing it in to the new growth (I let it grow out 4 - 6 weeks), making sure it is all thickly covered. No clips or separating, sometimes I'll use a brush on an area but usually just gloved hands. Not the proper procedure I know. I try to avoid the *very* ends but it still thickly covers hair that had been previously bleached. Leave it in for max time no covering, cold room. STLL NO DAMAGE. Of course I use a lot of strengthening and smoothing products between treatments. All silver needs upkeep. 1 drop of silver (purple) toner rubbed all through and left in rather than rinsed out every day out works perfectly. Hope this is helpful. I don't really know how it looks and keeps on its own. Gets mine to the inside of a banana peel. Have fun!

L’Oréal Feria Hyper Platinum delivered impressive results. It lifted my hair several shades while leaving it looking bright and vibrant. The instructions were easy to follow, and the included conditioner helped keep my hair feeling soft. Great option for achieving a bold platinum look at home.

I've gotten a few different kinds of bleach, because I like to do everything myself; bleach, dye, cut, trim, style (because I value money) but am kind of addicted to dyeing my hair. The Platinum dye is my favorite because it's easy to use and understand, it's virtually identical to the process of dyeing your hair normally. This one specifically is quick and easy. I tend to notice that all the bleach strengths for this box type are around the same, but yeah, this one is easy. Photos are of my hair before and after! Please note the second photo was from after bleaching 2-3 times over the course of about a month. Generally you should make sure to wait to re-bleach to avoid damaging your hair for a couple weeks at least. I'm definitely an 'at least' kind of girl though as I tend to want to get it done as quickly as possible. Don't overdo it though! This kind of look is somewhat taxing but it's not that bad. I like when the roots grow out a bit, great for an undercut but if you want white hair all day every day it's gonna probably cost you one of these pretty regularly. It's also great for dying bright and beautiful colors. It's crazy how much color you can do, I did pink gradients and half-head dyed sorta look, even full hair pink, with some temporary color cream to change up the look pretty regularly. What's great about this kit is it comes with a toning conditioner, and if you don't have a massive amount of hair then you can use it maybe a couple days. I highly recommend finding a Violent pigment toner shampoo/conditioner to use every now and then in order to eliminate that brassiness and get it closer to white/blonde, rather the traffic cone color you'll be left with otherwise. Good option, no weird rubber brush or mixing tray, everything you need, right in that lil box! :D

My hair is natural dark brow, I used this hair dye and wow it really did lift it so much, on the roots I was white and on the strands I was yellow but like a horrible yellow, It really does bleach, I used a toner which you MUST! Remember when you go to the hair salon after highlights or bleaching your dark hair to a lighter color they always, always tone it. I used toner 7A from Wella with 10 volume (it said to use 20 volume on the box but I used 10) mix and put on for 15min tops, it will leave you with a medium ash blonde if it’s what you want, next time I’ll use toner 8A because I want it lighter again I’ll be leaving it on for 15min only, because the point of a toner is to deposit a bit not take the whole color in. For platinum blonde I’d use an 18T or 12T, etc. Not the color I was going for, I wanted medium to light ash blonde and it is what I got. But must use toner, if you have dark strands be prepared to have a freakishly orange hair until you dry it and put the toner on then boom beautiful! Please remember to use this bleach platinum blonde color on your mid hair and ends 1st, leave for 10min then add to roots, leave for 20min (so 30min tops on your hair in total) bleach gets activated with heat, so your scalp is warm and will make this product pretty warm = it will process faster on your roots and also leaving this product on for longer than 30min on your hair will damage your hair, If you want it lighter repeat in 3 days or 1 week, then add toner, done. Best of luck, patience!

I purchased this item several times in the past. I love the blond color. I color my hair every 3 to 4 weeks with no damage at all.

I have tried many strategies to lighten my very dark blonde hair to the light blonde color it was in my youth. Most of them fall very short and do not lighten enough while leaving a lot of brass behind. I have disappointed in salons near my house as well. They don't listen the info I try to share and I end up with either very brassy, ashy or very red blonde color and am out $200 for it. My hair color actually has a lot of ash color from my mother's side and red from my father's side embedded in a blonde base that has darkened with every year since puberty to the point of being a very heavy, drab color. If the red and brass and ash aren't lifted evenly the results are not good. I know I am asking a lot here to deal with my freaky natural pigment but it's what I have to work with. I did have experience lightening and coloring hair successfully in the past before my hair had become as dark as it is now. After trying a few other lightening systems with poor results, I stumbled across this and something compelled me to try one last thing before pouring my wallet into new salons or just giving up entirely. It worked! I ended up with a pale butter platinum that will easily tone to the perfect shade. This is about the best one could hope for with my pigment density. My husband and daughter love it which is nice because they have to look at it even more than I do. My hair does not seem damaged and is soft. (I also tried the L'Oreal Ever Pure Glossing system on the 3rd day after lightening and the results were fantastic -- I have never had such shiny, silky looking and feeling hair) I did use a cap to trap warmth and promote full processing. This is a winner for me and I think at least worth a solid try for most. Some tips that you might already know but may be good reminders: Have a few hair clips and a parting comb handy Have a plan for organizing the hair in sections and working quickly Start on areas that have had residual color in previous lightening sessions as they may actually have more pigment and need more time. Leave the bottom 1/3-1/2 inch of the roots unapplied until about 15-20 minutes through the processing time. If hair is more than shoulder length or ultra thick have 2 boxes on the ready -- it is still a bargain compared to salon prices. If you do need 2 boxes, don't mix the second box until the first is used up so the mix isn't aging/losing power in the bowl/bottle. Put a coloring cap over the processing hair at the end of applying the mix (cold spots won't process as well as well as the warmer parts near the scalp and the cap helps even this out) Set your processing timer at the end of application for the maximum time (anything less may give uneven results) you can always add color/tone back in a day or two days later with a toner. Good luck! Finding the right stuff for each hair type can be a trying process. Hope you end up as happy as I am!

I started out using this for bleach highlights and then would do Wella T18 toner all over. I basically followed the instructions for the strand test and could get several uses out of one box. My highlights were level 7 to 9, and my regrowth was about a 6. I pull very red because I was strawberry blond as a child. After about two years of doing this, I decided I was ready to do my whole head. I was able to achieve an eventual all over level 9 and 10, but I needed a lot of other products to get there. If you have dye in your hair you may not be able to get those pigments out, so be aware that it's possible, but I've seen plenty of hair fails from people that went from dye to bleach. I started with 2 boxes of Hyper Platinum and it wasn't enough. It's actually a good product, it's just not going to be adequate if you have long, thick hair. I ended up with a patchy result because I ran out of product. In retrospect, 6 boxes in 2 sessions might have done it for me. Don't forget to mix in all three ingredients. I gave my hair a week to rest, then I moved on to Blonde Me by Swartzkopf with their 20 Volume developer (also on Amazon) to fix it, which was evening it out. Then I did an additional bleaching that same day, doing the roots last. I toned with Wella T18 with 20 volume because there was still some lightening needed, (also available on Amazon) and viola! Pale golden blonde, which is the color that I was going for. 3 different hairdressers have failed to do what I finally did.! Don't freak out if you see orange. You've got to keep going. There is a lot to know about bleaching your hair. It's best if you have someone helping you. Watch a ton of YouTube videos from Hair Buddha and some of the others so that you can learn from others' mistakes as well as expertise before you start. If you end up with orange hair, you need to bleach again, but I would recommend waiting a few days to avoid too much damage. Wear a hat or a wig. It's better to bleach for 30 minutes twice than to leave bleach on your hair for an hour. You need to know when to do the lengths and when to do the roots. There is so much to know, that's why this is one of the most difficult services in hairdressing to master. Does this product work? Yes, it does. It allowed me to dip my toes in before diving into bleaching. It deserves 5 stars for use in at home highlighting or 3 stars as an all-over bleach.

I changed hair color after years and love this upgrade in a platinum color.

It worked great to cover my gray hair, but this was my first time bleaching my hair at home and next time I would need to keep it for 20-30 mins max. I did a test strip to make sure it lightens my hair and it did. But I used foil strips to make sure I don’t cover with bleach the previously bleached hair at the salon. I will do my roots too in a few days as the one box was just enough to do my main hair. The quality of the colour is great. Just make sure you use a purple shampoo and conditioner after and keep it one for 5 mins max. To help with the brassiness. I will add a before and after photo. If you want to do a test strip and wait one day to make sure you see the actual colour when it’s dry you can see then the exact result. I only did it prior colour and kept it separate in foil afterwards/during the colouring process.

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As someone who dyes my hair quite a bunch, this worked like a charm. I had purple hair dye in for about a couple months, it faded to a pink ish red along with my natural brown and refused to leave. This bleach got it out pretty well! My once brown hair with messy pink bits still left legit turned almost natural blonde, now I'm not gonna sugar coat. Some bits did turn orangey pink due to my pink color fading mid bleach with it, but other then that it genuinely worked like a charm. Though he advised, I only bought one box (I was bleaching two sections for raccoon tails.) you WILL need more then one box if you wanna bleach your whole head and do an actual good bleach. After words (after shower), my hair isn't crusty at all, it's actually smoother and softer then before surprisingly! Shipping wise, Wonderful. Came in perfect condition no damage and came a day early! I genuinely would recommend this bleach, it worked wonderfully and took the color perfectly out of my hair : )

I have used to lighten up my brown hair. It became copper like initially but colored again with a lighter brown after highlighting. Did the job for me. Little damage observed.

Happy with this product.