---
product_id: 290375319
title: "UNIVERSAL PRINCIPLES OF DESIGN, REVISED AND UPDATED: 125 WAYS TO ENHANCE USABILITY, INFLUENCE PERCEPTION, INCREASE APPEAL, MAKE BETTER DESIGN DECISION By Lidwell, William (Author) Paperback on 01-Jan-2010 Paperback – 1 Feb. 2010"
brand: "william lidwell"
price: "฿2481"
currency: THB
in_stock: true
reviews_count: 8
url: https://www.desertcart.co.th/products/290375319-universal-principles-of-design-revised-and-updated-125-ways-to
store_origin: TH
region: Thailand
---

# UNIVERSAL PRINCIPLES OF DESIGN, REVISED AND UPDATED: 125 WAYS TO ENHANCE USABILITY, INFLUENCE PERCEPTION, INCREASE APPEAL, MAKE BETTER DESIGN DECISION By Lidwell, William (Author) Paperback on 01-Jan-2010 Paperback – 1 Feb. 2010

**Brand:** william lidwell
**Price:** ฿2481
**Availability:** ✅ In Stock

## Quick Answers

- **What is this?** UNIVERSAL PRINCIPLES OF DESIGN, REVISED AND UPDATED: 125 WAYS TO ENHANCE USABILITY, INFLUENCE PERCEPTION, INCREASE APPEAL, MAKE BETTER DESIGN DECISION By Lidwell, William (Author) Paperback on 01-Jan-2010 Paperback – 1 Feb. 2010 by william lidwell
- **How much does it cost?** ฿2481 with free shipping
- **Is it available?** Yes, in stock and ready to ship
- **Where can I buy it?** [www.desertcart.co.th](https://www.desertcart.co.th/products/290375319-universal-principles-of-design-revised-and-updated-125-ways-to)

## Best For

- william lidwell enthusiasts

## Why This Product

- Trusted william lidwell brand quality
- Free international shipping included
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## Description

Full description not available

## Technical Specifications

| Specification | Value |
|---------------|-------|
| ASIN  | B005SN4Y4C |
| Best Sellers Rank | #3,808,513 in Books ( See Top 100 in Books ) #640 in Graphic Design Techniques #1,560 in Commercial Graphic Design (Books) #1,965 in Design & Decorative Arts |
| Customer Reviews | 4.6 4.6 out of 5 stars (1,084) |
| Dimensions  | 8.75 x 0.75 x 10.25 inches |
| Edition  | Second Edition, Revised and Updated |
| Item Weight  | 2.09 pounds |
| Language  | English |
| Print length  | 272 pages |
| Publication date  | January 1, 2010 |
| Publisher  | Rockport Publishers |

## Images

![UNIVERSAL PRINCIPLES OF DESIGN, REVISED AND UPDATED: 125 WAYS TO ENHANCE USABILITY, INFLUENCE PERCEPTION, INCREASE APPEAL, MAKE BETTER DESIGN DECISION By Lidwell, William (Author) Paperback on 01-Jan-2010 Paperback – 1 Feb. 2010 - Image 1](https://m.media-amazon.com/images/I/41nQFR+FSCL.jpg)

## Customer Reviews

### ⭐⭐⭐⭐⭐ Straight and to the point
*by C***J on 17 February 2024*

This book is great because it’s one principle per page. Condensed, no waffling on like other design books. Imagery is quite dated but the principles still stand so it does not matter since we are looking to apply them to our own designs right?!Some principles seemed excessive but there’s 125 to choose from to fit your style, depending on what you are designing for.I personally loved the condensed delivery. Much better than the “design of everyday things” in my opinion since that book waffles on and this has the same points but on a single page.

### ⭐⭐⭐⭐⭐ Awesome book! Not just for designers
*by P***N on 3 May 2013*

This book is something one reads over and over and over again, pick it up read one or to principles let it soak, rince and repeat!I bought it because it was recomended in a video about designing APIs, but the principles in this book apply to a whole range of professions and even on a personal level. Just buying this book to keep in your cofee table makes your living room a more interesting place to be in :-)As a programmer and engineer, reading this book as made me a better professional, no doubt!

### ⭐⭐⭐⭐⭐ A pretty good read and it's simple and easy to follow and understand
*by D***S on 3 February 2016*

A pretty good read and it's simple and easy to follow and understand. Each principle is written over 1-2 pages so far which makes it easy to digest and nip in and out of. Also contains some pretty good real world examples.The only negative point is it does repeat some points within each chapter, it almost feels like there wasn't enough content to bulk out the 1-2 pages. This doesn't put me off though. My underlying reason for buying the ebook was to get a grasp of the principles of design and it does that.

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*Product available on Desertcart Thailand*
*Store origin: TH*
*Last updated: 2026-01-22*