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✨ Own your roots, own the room! ✨
BOLDIFY Hairline Powder is a water-resistant, pressed root touch-up powder designed for medium brown hair. It instantly covers gray roots and thinning areas with a mess-free application that lasts up to 48 hours. Infused with nourishing Squalene, it offers a gentle, natural finish and comes in 14 shades with a free shade replacement guarantee, making it the ultimate confidence booster between salon visits.








| ASIN | B08N1BTF6F |
| Best Sellers Rank | #85 in Beauty & Personal Care ( See Top 100 in Beauty & Personal Care ) #1 in Hair Mascaras & Root Touch Ups |
| Brand | Boldify |
| Brand Name | Boldify |
| Color | Medium Brown |
| Container Type | Compact |
| Customer Reviews | 4.3 out of 5 stars 41,253 Reviews |
| Full Cure Time | 48 Hours |
| Global Trade Identification Number | 09421905493741 |
| Hair Color Permanence | Temporary |
| Hair Type | Thinning Hair |
| Item Form | Powder |
| Item Weight | 0.1 Ounces |
| Manufacturer | Boldify |
| Manufacturer Part Number | IS05579-1A1 |
| Material Features | Cruelty Free, Unscented |
| Material Type Free | Paraben Free, Peroxide Free, Sulfate Free |
| Model Number | IS05579-1A1 |
| Number of Items | 1 |
| Package Information | Compact |
| Product Benefits | Color Protection, Color Restoring, Dermatologist Tested, Root Touch Up, Shine |
| Recommended Uses For Product | Root Touch-Up |
| Suitable Hair Color | All Hair Colors |
Y**0
Works Best with My Alopecia Bald Spots
I’ve been dealing with alopecia-related bald spots, and finding something that actually looks natural has been a challenge. I decided to try Boldify Hairline Powder, and it has honestly worked better for me than the hair fibers I used before. The biggest difference is how natural it looks once applied. The powder blends really well with my existing hair and scalp, so it doesn’t have that obvious “sprinkled on” look that fibers sometimes give. It also feels lighter and less messy. Coverage is solid, especially for small to medium bald spots. It doesn’t completely replace hair, of course, but it does a great job of reducing contrast so the spots are way less noticeable. I also like that I can build it up gradually without it looking cakey. Another plus is that it seems to stay in place pretty well during the day, even with some sweating. Removal is easy with a normal wash. Overall, if you’re dealing with alopecia or thinning areas and haven’t been satisfied with fibers, this is definitely worth trying. It’s been a more natural-looking and less frustrating option for me.
A**R
Great find
Finally a product that easily covers grays. This is a must have to extend time between colorings. Best l have found for root touch ups. Easy to apply. Great color match. Tossing all of the other products l have tried that don’t work. May try another color of BOLDIFY to play with highlights. It works that well. Thank you!
G**S
Natural-looking coverage once you nail the application technique
I picked up the BOLDIFY hairline powder as an alternative to fiber sprays and it has become a regular part of my routine. The dark brown shade matched my hair color well and the powder blends into the scalp without looking caked on or unnatural, which was my main concern going in. You can build coverage gradually, which I appreciated because it means you have control over how much you apply before it starts to look too heavy. The hold throughout the day is solid. It stays in place through a normal workday and even light activity without crumbling or flaking. It does transfer slightly if you run your fingers through your hair, so a light finishing spray helps lock it in. Washing it out is clean and easy with regular shampoo. I will be honest that if you over-apply, it can look cakey or powdery in certain lighting. The key is light, layered application rather than dumping it on. Once you figure out your technique it looks really natural. I would give this 5 stars if the learning curve were a little easier, but for people dealing with thinning hairlines or temples, this genuinely helps and is worth trying.
R**R
It works without a mess!
This product is excellent..thoroughly covers grays and is quick and mess free! I can extend my root touch ups from 3.5 weeks to 5-6 weeks without much difficulty.
S**S
This product has given me new confidence.
This stuff has seriously changed my life. This is a big boost to my self-esteem which has suffered greatly from age, illness, and hair thinning. I’m a senior with thinning hair and a lot of pink scalp showing through. This disguises everything in a very subtle way for me. I don’t go outside now with my scalp glowing in the sunshine. I appreciate that I was able to get a sample kit for grays because my hair is salt and pepper, though the pepper part is not all that dark. Using a mix of the white and light gray is perfect. It gives me a surprising amount of lift so my hair looks fuller all over. It doesn’t transfer to my pillowcase or clothing, and it stays put until I shampoo it out. I’m going to order the full-size now of both the white and light gray. For me this is a great product.
B**R
I ABSOLUTELY LOVE THIS STUFF AND THIS COMPANY!!!
FINALLY! A product that DOES EXACTLY WHAT IT CLAIMS made by a company with SUPERIOR CUSTOMER SERVICE!! I mistakenly ordered the wrong color. Boldify issued a full refund, no questions asked, and without having to go through the hassle of a return. AMAZING! Not knowing which color I should reorder given my multicolor silver and shades of gray hair, I noticed they offered a sample pack with 4 different colors. I got the white, light gray, dark gray and black. PERFECT! Speedy delivery, and I got it tonight, anxious to give it a try. I tried the white first to cover the pink scalp where my hair has a white streak. It was a little too bright so I tried the light gray. I AM BLOWN AWAY! I have been taking a medication for a chronic condition that caused my hair to break and thin and THIS FILLED IN ALL THE THIN AREAS without a trace! I actually cried with joy because this comes directly on the heels of some very bad experiences receiving hair toppers that were not even close to what I ordered with terrible customer service on top of it. I only wish I heard about Boldify before I ordered those!! This simple, easy to apply product is EXACTLY WHAT I NEEDED. In addition, the dark gray works perfectly to fill in my eyebrows (using a brush of my own) without the worry of it running. Although my hair is not as thick as it used to be, now I don't have to worry about wearing a hot hair topper in the summer heat. I only need to dab this miracle powder on my scalp and go!! Being a powder, it won't be as shiny as your natural hair, but it's really unnoticeable. I only just tried it tonight, so I can't speak to the longevity or if it comes off on a pillow, but I tried the black on my eyebrows first. It was too dark and I had to use soap and water to get it off, which is a good indicator that it won't just sweat off or come off in the rain. Please don't ever stop making this. It's a life saver for me! <3
L**O
Great powder to use "in between" coloring
I use a hair dye that is called Violet!! It is an auburn with "violet" hues in the sun if that makes sense. I do like the coverage with this powder, does not blow off in our heavy wind days!! Its just not MY color...but hopefully I won't need to use it between coloring, if I color more often!!! But easy to use, stays put, great color even though its not a perfect match. Easy to carry with me
K**R
Its the best thing on the market. Give it a try, you'll be glad you did
This works better than any root touch up on the market. It looks completely natural and blends easily with surrounding hair. A few of my friends who don't have the same hair color as mine used it and it blended their roots also , so dont stress over the color just get the one close to yours, Its reallya high quality product and doesnt leave any kind of icky residue on your hair
B**S
ottimo
Ottimo prodotto che copre la ricrescita ed è utile per riempire le sopracciglia.
M**C
TOP ! Pour les cheveux clairsemés
Retouche des racines ultra rapide et propre? en toute discrétion
S**S
Fab
Great powder. Very handy to cover up postpartum hair loss and grey coverage.
A**N
Very Good!
Product was good and delivery was fast.
A**N
I’m so impressed with this
This stuff seams really good! I’ve literally just tried it for the first time and I am impressed. It’s giving great coverage and it’s easy to use. The sponge feels really durable and it was fairly cheep so great value for money. I have attached a before and after photo, I hope it’s helpful
Trustpilot
2 weeks ago
1 month ago