---
product_id: 30063206
title: "Soft Tales and Hard Asses: One salesman's discovery of the art of Story Telling Paperback – August 15, 2013"
brand: "paul lanigandenis goodbody"
price: "฿1107"
currency: THB
in_stock: true
reviews_count: 13
url: https://www.desertcart.co.th/products/30063206-soft-tales-and-hard-asses-one-salesmans-discovery-of-art
store_origin: TH
region: Thailand
---

# Soft Tales and Hard Asses: One salesman's discovery of the art of Story Telling Paperback – August 15, 2013

**Brand:** paul lanigandenis goodbody
**Price:** ฿1107
**Availability:** ✅ In Stock

## Quick Answers

- **What is this?** Soft Tales and Hard Asses: One salesman's discovery of the art of Story Telling Paperback – August 15, 2013 by paul lanigandenis goodbody
- **How much does it cost?** ฿1107 with free shipping
- **Is it available?** Yes, in stock and ready to ship
- **Where can I buy it?** [www.desertcart.co.th](https://www.desertcart.co.th/products/30063206-soft-tales-and-hard-asses-one-salesmans-discovery-of-art)

## Best For

- paul lanigandenis goodbody enthusiasts

## Why This Product

- Trusted paul lanigandenis goodbody brand quality
- Free international shipping included
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- 15-day hassle-free returns

## Description

Full description not available

## Images

![Soft Tales and Hard Asses: One salesman's discovery of the art of Story Telling Paperback – August 15, 2013 - Image 1](https://m.media-amazon.com/images/I/61X1b-7vAKL.jpg)

## Customer Reviews

### ⭐⭐⭐⭐⭐ 5.0 out of 5 stars







  
  
    The power of story telling in the buiness world
  

*by C***N on Reviewed in the United States 🇺🇸 on October 22, 2013*

I saw this book on the table of a friend and the title intrigued me. I asked about it and he said I most likely would not be interested because it is a book about a technique for selling and the authors use the selling of computer software as an example. I said I actually was interested because I had been on the receiving end of such sales. I borrowed the book and was engaged from page one. The essence of the book is about capturing the interest of people using stories as a catalyst from initial contact through commitment.As I read, it started resonating with me. Before I retired, I was a Project Manager/Business Analyst in Information Technology. I would walk in cold to a meeting room with a group of people who didn't know me (packing flipchart paper and a black marker) and sell them on telling me about what they do. I would start drawing flowcharts and asking questions, and as their piece of business started unfolding on the paper with my black marker scratching, they would become more enthused about telling me their "story." I would go back to my cube and paste the pages around on the metal and start using Visio and graphing their "story." There is much more to this process and I won't go into here, but I loved working with those people. This is the first time I understand the power of helping people tell their story and realizing I was a salesperson.In the business world, we are all in some way or another a salesperson and we use stories in one way or another to get our jobs done. I highly recommend this book, both to people whose profession is that of a salesperson and, as I was, helping people realize greater efficiencies.

### ⭐⭐⭐⭐⭐ 5.0 out of 5 stars







  
  
    Good stuff.
  

*by S***N on Reviewed in the United States 🇺🇸 on May 12, 2016*

Paul's engaging use of narrative and Sandler principles serve as a quick, impactful read on how to package your message in a digestible format for Sales and Business. Good stuff.

### ⭐⭐⭐⭐⭐ 5.0 out of 5 stars







  
  
    A really good read.
  

*by J***E on Reviewed in the United States 🇺🇸 on September 5, 2017*

A really good read.

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*Product available on Desertcart Thailand*
*Store origin: TH*
*Last updated: 2026-03-01*