Marketplace Best Practices: Transforming Commerce in the Platform Economy

This is the first book ever written that provides a detailed roadmap for creating a marketplace. Most books simply point at existing platforms and marketplaces without outlining the many facets and design considerations that are critical in the execution and project planning. I have first-hand experience in building a custom marketplace and the complexities to consider are remarkable. I may be biased on this review, because McFadyen Digital is my partner on this project. I read this book to see if Tom McFadyen's organization follows the best practices outlined in this book. I am relieved to report "YES", the McFadyen Digital organization follows every best practice on every page in strategic design, architecture and execution. I could not imagine working with any other organization with the risks inherent and complexity of a marketplace build. Tom McFadyen is the real deal. His organization brings these pages to life with precise execution. This book is not just a book of best practices, it is the essential roadmap for successful planning, written by a man who's organization literally does it by the book.

The book did a great job introducing the concept of a marketplace, what it takes to operate one and things to consider as you investigate whether this model is right for your business. Easy to read, well organized and relevant information.

This book is perfect for Marketplace operators and Sellers or someone who wants to build the next digital Marketplace. The chapters are organized into three parts: WHAT is a marketplace, WHO runs a marketplace (case studies), and HOW to operate a marketplace; I highly recommend this book to anyone interested in learning about Marketplaces and build a thriving online business.

Nothing is harder to build than a two-sided marketplace, but if you can pull it off, nothing is more valuable! This book is a practical guide for those who want to get started integrating marketplaces into your business.

A detailed guide on the marketplace scenario out there. A perfect guide for anyone who wish to get started with marketplaces.

Over the last 20 years, marketplaces (aka platforms) have been hugely transformational across almost all swathes of our economy. The Internet has turbocharged the ancient bazaar into a potent economic model - a platform or marketplace can grow exponentially, once they take off. The latter phrase is key - building a successful marketplace requires close attention to the fundamental drivers of success - it requires not just a close understanding of the specific domain but equally importantly, a partner that knows the intricacies of architecting, designing and building a platform that meets your needs today and for the future. This book, by uber entrepreneur and e-commerce pioneer Tom McFadyen, is the single best primer I've found on marketplaces. If you want to read only one book on platforms/ marketplaces, this is it. Full disclosure: I'm a long-time friend and former forum mate of Tom McFadyen - and have been first-hand experience of the wealth of knowledge and insight he brings to the table.

Bought the book after seeing all the reviews. What a waste of time! Couldn’t find any valuable info in the book. Self-publishing scam

Sehr informativ, wenn man sich mit der Welt des E-Commerce vertraut machen möchte. Man lernt sehr viel und ich konnte es mir sogar ausleihen ohne es zu kaufen. Kann einen Kauf aber auch sehr empfehlen.

We could find many books for ecommerce, but not even a single book on marketplace, I think Best practices for marketplace is first of its kind and covers all most all parts of the marketplace business from catalog, seller onboarding to seller payment reconciliation etc. And it's freely available as an introductory offer!

Simplesmente a bíblia do e-commerce, item obrigatório para quem é do ramo ou quer ingressar.

Brilliant work on what it takes to envision and build an ecommerce marketplace. A must-read for anyone serious about building one for their company. Highly recommend!

Great insights. A must have for anyone planning or running a marketplace.