RITUAL ZERO PROOF Rum Alternative | Award-Winning Non-Alcoholic Spirit | 25.4 Fl Oz (750ml) | Only 5 Calories | Sustainably Made in USA | Make Alcohol Free Cocktails

I feared the worst based on all the reviews of rum substitutes. I used to drink rum and whiskey with diet coke (admiral Nelson and jack daniels, so nothing high class). I was a moderate to heavy drinker. This is genuinely a good tasting substitute. To me it tastes like a hybrid of jack and admiral. I get more of a sour mash note, I expect from the clove. I drank this with coke zero. It gave me the substitute rum/whiskey taste I have been missing but gave up due to health and addiction reasons. I also drink plenty of NA beer so this is a nice change. It is also 0% alcohol so no worries about getting a hint of alcohol like you may with 0.5% beer, if that's your worry. It also smells like rum/whiskey. Of course you're not going to get the same burning sensation as you would from alcohol, but as someone who drank whiskey and rum with coke, this is not much of a worry. I did not try it on the rocks. As a former rum and whiskey drinker, will 100% be purchasing this again.

This is my second Ritual Zero Proof purchase. I also have their tequila alternative which, although it is nothing like tequila, I've been able to come up with other ingredients to make some interesting non-alcoholic mocktails. This, their rum alternative however, is near undrinkable! Like their zero proof tequila, their rum alternative tastes absolutely NOTHING like rum and there is not going to be any combination of ingredients to make it be a replacement for actual rum. I expected that, and was hoping to at least be able to use it to create some interesting mixed drinks, but, unfortunately, the flavor is something I just can't enjoy. The aroma was a little like watered down root beer with a hint of molasses. Promising! And even though it's aroma is kind of weak, it made me hopeful that the taste might be something I'd be able to work with! Nope!! On first sip it tasted like I had taken a sip of a diluted, sweet bbq sauce mixed with a chemical campfire smoke additive. The chemical smoke flavor stuck around too!! Wanting to give it the benefit of the doubt I tried several more tastes and eventually the chemical smoke/BBQ flavor gave way to a very subtle dark chocolate but the chemical smoke aftertaste was always there! Still giving it a chance I tried it in several mocktail recipes (some from the ritual site and some of my own) and none of them are any good. There is just no getting past the campfire/BBQ taste! Try making a piña colada or rum punch with something that tastes like a campfire! Not happening! The only thing a could find that helped mask the nastiness was to top off the drinks with ginger beer and to make sure to always include lime juice. So there may be something there that will save this from going down the drain, but I'm not getting my hopes up!

Great replacement for alcoholic drinks to relax with when you’re just don’t feel like drinking but want the ambiance of doing having a drink and relaxing. Great bold flavor

Had the nice smell of rum. Flavor, so-so. Not quite the rum taste. Still, for going AF, I'd order this again.

I found the taste of the rum to be delicious. It is unique in its flavor. I used the rum to make a family friendly no alcohol rum cake. It turned out great. I'll keep this rum on hand.

It’s what most reviewers say - tastes nothing like rum, and certainly not meant to be taken in its own. That being said, mixed with a coke and some lime, it gives the semblance of a sort of cocktail. The best mix for me so far was with a pineapple and coconut flavored seltzer. I think unfortunately the taste is too subtle to add much to anything. We will drink it as my partner is sober and we’re trying different mocktails, but I wouldn’t buy again.

Absolutely disgusting! Not even remotely close to the worst rum. I came in with very low expectations and this is not even close to the worst I expected. It’s more of a chemical taste and the only thing that could pass off as rum is the color, and who knows what chemical was used for that. Save your money, absolute NO!

So I got this as a Christmas gift that was meant to be shared by the family for us to try both by itself and to mix, and one of us liked it. It's still sitting on the counter. It has a chemically taste that isn't quite like alcohol, I can't put my finger on it exactly. It tastes too artificial for it to be enjoyed by people more sensitive to that kind of profile, but for people that are used to heavier drinks/drinking in general, it still doesn't taste pleasant either; it's just... Strange. I really wish I could describe what exactly it is that bothers me, especially because the entire point of rating it is based on taste. I wish I could be more helpful to people reading the reviews, I really do, but I just don't think this was worth the price for the taste. You're better off making mocktails.