---
product_id: 371975673
title: "Sony Alpha 7IV Full-Frame Mirrorless Camera (33MP, 4K 60p Video, Real- Time Eye AF, Fast Hybrid AF, Vari-Angle LCD, Wi-Fi, Bluetooth, for Hybrid shooters, Content Creators & Professional Photography)"
brand: "sony"
price: "฿308804"
currency: THB
in_stock: true
reviews_count: 13
category: "Sony"
url: https://www.desertcart.co.th/products/371975673-sony-alpha-7iv-full-frame-mirrorless-camera-33mp-4k-60p
store_origin: TH
region: Thailand
---

# 4K 60p Video Recording Real-Time Eye AF & Fast Hybrid AF 33MP Full-Frame Sensor Sony Alpha 7IV Full-Frame Mirrorless Camera (33MP, 4K 60p Video, Real- Time Eye AF, Fast Hybrid AF, Vari-Angle LCD, Wi-Fi, Bluetooth, for Hybrid shooters, Content Creators & Professional Photography)

**Brand:** sony
**Price:** ฿308804
**Availability:** ✅ In Stock

## Summary

> 🚀 Elevate Every Frame — The Sony A7 IV: Where Vision Meets Precision

## Quick Answers

- **What is this?** Sony Alpha 7IV Full-Frame Mirrorless Camera (33MP, 4K 60p Video, Real- Time Eye AF, Fast Hybrid AF, Vari-Angle LCD, Wi-Fi, Bluetooth, for Hybrid shooters, Content Creators & Professional Photography) by sony
- **How much does it cost?** ฿308804 with free shipping
- **Is it available?** Yes, in stock and ready to ship
- **Where can I buy it?** [www.desertcart.co.th](https://www.desertcart.co.th/products/371975673-sony-alpha-7iv-full-frame-mirrorless-camera-33mp-4k-60p)

## Best For

- sony enthusiasts

## Why This Product

- Trusted sony brand quality
- Free international shipping included
- Worldwide delivery with tracking
- 15-day hassle-free returns

## Key Features

- • **Next-Level Autofocus:** Experience precision tracking with real-time Eye AF for humans, animals, and birds—never miss the perfect shot.
- • **Cinematic 4K 60p Video:** Record professional-grade video with 10-bit 4:2:2 color depth and S-Cinetone profiles for effortless post-production.
- • **Stunning 33MP Full-Frame Sensor:** Capture ultra-detailed, high-resolution images with exceptional low-light performance.
- • **Ergonomic Vari-Angle Touchscreen:** Compose creatively from any angle with a 3-inch fully articulating, high-res touchscreen for intuitive control.
- • **Seamless Connectivity & Streaming:** Go live in Full HD 60p directly via USB-C—no capture card needed, keeping you connected with your audience instantly.

## Overview

The Sony Alpha 7 IV is a powerhouse full-frame mirrorless camera featuring a 33MP back-illuminated Exmor R sensor paired with the Bionz XR processor, delivering stunning image quality and exceptional low-light performance. It supports professional 4K 60p video recording with advanced color profiles and boasts industry-leading real-time Eye AF and fast hybrid autofocus for flawless subject tracking. Designed for hybrid shooters and content creators, it offers a versatile vari-angle touchscreen, robust connectivity options including USB-C live streaming, and a refined ergonomic body, making it the ultimate tool for professionals and enthusiasts aiming to push creative boundaries.

## Description

The Alpha 7 IV sets the new benchmark for today's full-frame stills and video cameras by delivering even more exceptional image quality, combining 33-megapixel high definition, low-light image quality, Pro video at 4K 60p, optimal handling, a new simpler and more logical menu, quick sharing capabilities. With premium real-time autofocus for both stills and video, the Alpha 7 IV brings the power of Sony technology within reach of imaging enthusiasts, creators and professionals alike, becoming the ideal full-frame mirrorless camera. Note: The video recording start/stop function is assigned to the MOVIE button in the default settings. Even without changing the shooting mode in step 1, you can start movie shooting from still image shooting mode by pressing the MOVIE button

Review: Exceptional - After using the Sony A7IV for a few months, I feel like I can write a review about it. I recently began my photography journey, and I thought this camera would serve as a good entry-level gear. The first thing that struck me was its stunning image quality. The 33-megapixel sensor captures details with incredible clarity, delivering lifelike images that astound me every time. One of the standout features for me is the lightning-fast autofocus. The autofocus and tracking capabilities are phenomenal. Whether I'm shooting portraits or fast-moving subjects, the A7IV locks onto the subject with precision, ensuring every shot is tack-sharp. Video capabilities are also impressive. The 4K recording at 60fps combined with the in-body stabilization produces smooth, professional-grade footage. It's like having a compact cinema camera in your hands. One caveat, however, is the kit lens that comes with the camera. Kit lenses deliver average-quality images (see my sample photos), so keep in mind that you may need to invest in a better lens. But the kit lens does the job. Overall, the Sony A7IV exceeds expectations. Whether you're a professional photographer or an enthusiast looking to elevate your photography game (like me), this camera is a worthy investment. It's versatile, powerful, and a true joy to use. Highly recommended!
Review: Amazing camera! - After moving to the Sony FX3 for video, I decided to switch to Sony for photography, and well, wow! This is a fantastic camera, I’m using it currently with the standard f1.8 38mm lens and the f1.4 85mm g-master lens and I’m blown away, even with the “standard lens”, but stick a g master lens and it goes up another 10 notches in image quality. It’s not cheap, but it is very good. The eye tracking is decent and can make it easier to get in focus shots, especially if the subject is moving, I’ve used it with human and dog subjects and it really has performed well. You don’t get much in the box, the charger, a strap and a battery, I opted for body only since I had lenses for the FX3 and wasn’t interested in the kit lens since I mostly use prime lenses. It’s not light by any stretch, but it feels sturdy with a metal housing and exudes quality. It can take a full size SD card (just make site it’s fast enough) and also cfexpress type a cards, so there’s options there as well.

## Features

- Combined with the ultra-powerful Bionz XR processor, the new 3.3-megapixel full-frame, backlit Exmor R sensor guarantees even more exceptional image quality, combining high definition and low light image quality.
- Equipped with the latest technologies for focusing and real-time monitoring of the subject and the Eyes (humans, animals, or birds), the Alpha 7 IV allows you to precisely and effortlessly track your subject while taking the time to frame.
- With its new refined and ergonomic design, the Alpha 7 IV includes a new ultra-realistic 3.69 million dot electronic viewfinder, a 7.6 cm (3”) full-touch adjustable rear screen for a unique photo and video experience.
- For advanced users, the Alpha 7 IV can record internally in 4K, 60p, 4:2:2, 10-bit and integrates S-CINETONE/S-LOG 3 image profiles for cinematic rendering and easy post-production.
- The Alpha 7 IV allows live streaming in Full HD 60p, without an acquisition card, directly via USB-C, so you can stay connected with your audience.
- Image sensor - Aspect ratio: 3:2
- The Alpha 7 IV sets the new benchmark for today's full-frame stills and video cameras by delivering even more exceptional image quality, combining 33-megapixel high definition, low-light image quality, Pro video at 4K 60p, optimal handling, a new simpler and more logical menu, quick sharing capabilities. With premium real-time autofocus for both stills and video.
- The Alpha 7 IV brings the power of Sony technology within reach of imaging enthusiasts, creators and professionals alike, becoming the ideal full-frame mirrorless camera. Note: The video recording start/stop function is assigned to the MOVIE button in the default settings. Even without changing the shooting mode in step 1, you can start movie shooting from still image shooting mode by pressing the MOVIE button

## Technical Specifications

| Specification | Value |
|---------------|-------|
| ASIN | B09JPCB3WR |
| Aperture Modes | F1.8 |
| Autofocus Points | 46 |
| Batteries | 1 AA batteries required. (included) |
| Best Sellers Rank | 8,317 in Electronics & Photo ( See Top 100 in Electronics & Photo ) 17 in Mirrorless Cameras |
| Brand | Sony |
| Camera Lens | telephoto lens |
| Colour | Black |
| Continuous shooting speed | 10 FPS |
| Customer Reviews | 4.7 4.7 out of 5 stars (1,011) |
| Date First Available | 21 Oct. 2021 |
| Delivery information | We cannot deliver certain products outside mainland UK ( Details ). We will only be able to confirm if this product can be delivered to your chosen address when you enter your delivery address at checkout. |
| Effective still resolution | 33 MP |
| Expanded ISO Maximum | 204800 |
| Focus type | Auto Focus |
| Guaranteed software updates until | unknown |
| Has image stabilisation | Yes |
| ISO Range | 50-204800 |
| Included components | A7M4, Rechargeable Battery NP-FZ100, AC adaptor, Power cord, Shoulder strap, Body cap, Accessory shoe cap, Eyepiece cup, USB-A to USB-C cable (USB 3.2) |
| Item Weight | 987 Grams |
| Item model number | ILCE7M4B.CEC |
| Maximum Format Size | Full Frame |
| Maximum shutter speed | 1/8000 Seconds |
| Memory Slots Available | 2 |
| Minimum shutter speed | 1/4 Seconds |
| Model year | 2021 |
| Package Dimensions L x W x H | 24.4 x 16.9 x 16.2 centimetres |
| Package Weight | 1.34 Kilograms |
| Part number | ILCE7M4B.CEC |
| Plug profile | Sony |
| Product Dimensions L x W x H | 7 x 13.1 x 9.6 centimetres |
| Size | A7 IV Body |
| Style | Alpha 7 IV |
| Viewfinder Magnification | 0.70x |
| Water Resistance Level | Not Water Resistant |
| Zoom Type | Optical Zoom |

## Product Details

- **Aspect ratio:** 16:9, 4:3
- **Brand:** Sony
- **Compatible mountings:** Sony E
- **Expanded ISO minimum:** 50
- **Image stabilisation:** Digital, Optical
- **Maximum aperture:** 3.5 f
- **Metering description:** Evaluative
- **Optical zoom:** 2 x
- **Photo sensor technology:** CMOS
- **Supported file format:** MPEG-4

## Images

![Sony Alpha 7IV Full-Frame Mirrorless Camera (33MP, 4K 60p Video, Real- Time Eye AF, Fast Hybrid AF, Vari-Angle LCD, Wi-Fi, Bluetooth, for Hybrid shooters, Content Creators & Professional Photography) - Image 1](https://m.media-amazon.com/images/I/71Vpr9fNaML.jpg)

## Questions & Answers

**Q: Who is this camera for?**
A: The α7 IV is for a wide range of users from professionals and high-end amateurs to entry-level users who want to get into photography and cinematography. Furthermore, its functionality supports today's growing demand for streamed media.

**Q: Are the subjects supported in Animal/Bird AF for movies the same as those for still pictures?**
A: Eye AF detects facial features of animals like cats and dogs, and continuously tracks them from the side or as pets roll upside-down. Moreover, to detect birds, the AF algorithm has been optimised for photographic conditions peculiar to birds.

**Q: Can I use autofocus transition speed to control how fast the focus shifts?**
A: Yes, you can always keep your subject sharp, thanks to our acclaimed autofocus, which tracks focus on the eyes for both humans and animals. Get cinematic results easily thanks to the unique AF features AF Assist, Breathing Compensation and Focus Map.

**Q: Does it support slow-motion and fast-motion shooting?**
A: Yes, the S&Q mode supports high-speed Full HD recording at 120 fps, and the Super 35mm mode supports 4K at 60p.

**Q: Is the α7 IV compatible with Imaging Edge Desktop and Mobile?**
A: Yes, it's fully compatible and has been fine-tuned to the latest version of the application. The app offers remote shooting, faster transfer of RAW images or videos and enhanced connectivity. The camera is also a full-fledged streaming device.

## Customer Reviews

### ⭐⭐⭐⭐⭐ Exceptional
*by M***N on 26 December 2023*

After using the Sony A7IV for a few months, I feel like I can write a review about it. I recently began my photography journey, and I thought this camera would serve as a good entry-level gear. The first thing that struck me was its stunning image quality. The 33-megapixel sensor captures details with incredible clarity, delivering lifelike images that astound me every time. One of the standout features for me is the lightning-fast autofocus. The autofocus and tracking capabilities are phenomenal. Whether I'm shooting portraits or fast-moving subjects, the A7IV locks onto the subject with precision, ensuring every shot is tack-sharp. Video capabilities are also impressive. The 4K recording at 60fps combined with the in-body stabilization produces smooth, professional-grade footage. It's like having a compact cinema camera in your hands. One caveat, however, is the kit lens that comes with the camera. Kit lenses deliver average-quality images (see my sample photos), so keep in mind that you may need to invest in a better lens. But the kit lens does the job. Overall, the Sony A7IV exceeds expectations. Whether you're a professional photographer or an enthusiast looking to elevate your photography game (like me), this camera is a worthy investment. It's versatile, powerful, and a true joy to use. Highly recommended!

### ⭐⭐⭐⭐⭐ Amazing camera!
*by A***E on 1 April 2024*

After moving to the Sony FX3 for video, I decided to switch to Sony for photography, and well, wow! This is a fantastic camera, I’m using it currently with the standard f1.8 38mm lens and the f1.4 85mm g-master lens and I’m blown away, even with the “standard lens”, but stick a g master lens and it goes up another 10 notches in image quality. It’s not cheap, but it is very good. The eye tracking is decent and can make it easier to get in focus shots, especially if the subject is moving, I’ve used it with human and dog subjects and it really has performed well. You don’t get much in the box, the charger, a strap and a battery, I opted for body only since I had lenses for the FX3 and wasn’t interested in the kit lens since I mostly use prime lenses. It’s not light by any stretch, but it feels sturdy with a metal housing and exudes quality. It can take a full size SD card (just make site it’s fast enough) and also cfexpress type a cards, so there’s options there as well.

### ⭐⭐⭐⭐⭐ My first professional camera - mirrorless - WOW!!!
*by W***H on 9 March 2025*

This was my first professional camera purchase having upgraded from a Nikon DSLR. I have to say I'm impressed, mirrorless is the way forward. Its such a great thing to be able to see a preview of the image in the viewfinder. The camera quality is fantastic, a mixture of metal and plastics. I believe it is good value for money. It is a good weight with the lens included. The menu system and brightness of the screen is good to give an interactive use. Its a great size and has good overall functionality.

## Frequently Bought Together

- Sony Alpha 7 IV | Full-Frame Mirrorless Camera ( 33MP, Real-time autofocus, 10 fps, 4K60p, Vari-angle touch screen, Large capacity Z battery ), Black
- Sony SEL50F18F E Mount Full Frame 50 mm F1.8 Prime Lens, Black
- SanDisk 128GB Extreme PRO SDXC card, SD Card, V30 Memory Card, 4K UHD, up to 200 MB/s, SanDisk QuickFlow Technology, RescuePro Deluxe Data Recovery Software, UHS-I, Class 10, U3, V30

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*Product available on Desertcart Thailand*
*Store origin: TH*
*Last updated: 2026-02-02*