Kate Naturals Dragon Fruit Powder for Baking & Drinks (4oz). Vegan, Gluten Free Dried Pink Pitaya Powder for Dragonfruit Syrup, Smoothies & Food Coloring

It's good

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I used these in my daughter's icing, no food colouring needed, it was the perfect alternative. Does not alter the taste but sure made them pretty pink!

This dragon fruit powder is such a fun and versatile addition to my kitchen! The color alone is amazing—it gives smoothies, yogurt, and baked goods a vibrant pink that looks as good as it tastes. I love that it’s made from dried pitaya and is vegan and gluten-free, so it feels like a clean, simple ingredient. The flavor is mild and slightly sweet, which makes it easy to mix into drinks or recipes without overpowering anything. It blends well and a little goes a long way, especially if you’re using it mainly for color. It’s been great for smoothie bowls, drinks, and even adding a pop of color to frosting or pancakes. Overall, a great natural option for adding both color and a subtle fruity boost—definitely a fun pantry staple!

Great product. Used as a natural food dye. Can be vibrant depending what you use it for and how much you use. No smell but does have a slight sweetness. Is not Organic. Texture is soft smooth and mixes easily.

Great flavor. Will buy again.

I bought this as a recommendation for turning my sourdough bread pink. I've heard other brands can bake out the color and cause a pale loaf, so I tried this brand. It ended up doing a great job at turning my loaf vibrant pink. The plus side is that it does not affect the flavor. It's a little pricey for what you get, but for a specialty loaf, I'd buy again because I can rely on how consistent it is in creating that vibrant color. Plus its super easy to add to the water when mixing the dough.