Social Media Marketing: A Strategic Approach
Product ID: 397959269
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Learn to market effectively using social media with the unique emphasis and best practices found only in SOCIAL MEDIA MARKETING: A STRATEGIC APPROACH, 3E. You learn how to create a strong personal brand that is invaluable at any stage of your career, as you master the social media techniques detailed throughout this popular book. Insightful discussions address both online and offline elements for creating a viable personal branding strategy. Expanded coverage of consumer behavior guides you in identifying with virtual communities and mastering visual storytelling. This edition delves deeper into using content marketing, while new chapters address managing today's digital marketing organization and using paid advertising and social media influencers. A step-by-step planning model leads you through creating an actual social media marketing plan. You also learn how to incorporate important branding strategies within your organization’s overall integrated marketing communication approach. Review: Good quality - This is a good quality paper back book! Nothing more I could ask for. Review: Foundational basics for Social Media marketing - Very complete and easy to follow book. Good summaries at end of chapter.
| Best Sellers Rank | #576,530 in Books ( See Top 100 in Books ) #96 in Business Marketing #1,781 in Marketing (Books) |
| Customer Reviews | 4.2 out of 5 stars 61 Reviews |
A**R
Good quality
This is a good quality paper back book! Nothing more I could ask for.
Z**A
Foundational basics for Social Media marketing
Very complete and easy to follow book. Good summaries at end of chapter.
A**A
Required university textbook
Required reading for a university upper level social marketing class. I like the examples given
A**R
Great Asset To Class
So glad to be able to buy the textbook instead of a digital copy. I am a chronically enhanced woman who needs a real textbook to study with. All fun books are digital but not a textbook. This is not a paid review
P**R
Figures are low resolution screenshots
This books is a terrible textbook, It uses screenshots for all of its figures and they are unreadable. It really makes the book almost useless. If your professor uses the textbook for class, ask them to chose another one. It is impossible to learn when the text itself is unreadable!
A**R
Miss Print
I purchased this book for a class I am currently taking and the first chapter we are to read is 14. Unfortunately, it appears the textbook has a miss print because it is missing the first 5 pages of that chapter. On one side of the page it is 267 and on the other side it is page 272. Hopefully, there are no other miss prints within the book.
K**R
Not quite what was expected
Is the correct book I needed for my course, however the pages are bound in the incorrect order. As much as I dislike them, I will have to resort to the online version.
C**A
Pages not in order, won’t help you, missing material.
The book pages are incorrect, tried many times to get a good book or refund, I kept getting excuses or back and forth. At the end I couldn’t use it because the material needed was not in the correct order or in the book at all.
Trustpilot
1 month ago
3 days ago