The Adweek Copywriting Handbook: The Ultimate Guide to Writing Powerful Advertising and Marketing Copy from One of America's Top Copywriters
Product ID: 4026021
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Description
Great copy is the heart and soul of the advertising business. In this practical guide, legendary copywriter Joe Sugarman provides proven guidelines and expert advice on what it takes to write copy that will entice, motivate, and move customers to buy. For anyone who wants to break into the business, this is the ultimate companion resource for unlimited success.
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| Best Sellers Rank | #52,916 in Books ( See Top 100 in Books ) #12 in Business Marketing #23 in Market Research Business (Books) #26 in Advertising (Books) |
| Customer Reviews | 4.7 out of 5 stars 1,220 Reviews |
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