---
product_id: 4088543
title: "Data Mining Techniques: For Marketing, Sales, and Customer Relationship Management"
brand: "gordon s. linoffmichael j. a. berry"
price: "฿6827"
currency: THB
in_stock: true
reviews_count: 8
url: https://www.desertcart.co.th/products/4088543-data-mining-techniques-for-marketing-sales-and-customer-relationship-management
store_origin: TH
region: Thailand
---

# Data Mining Techniques: For Marketing, Sales, and Customer Relationship Management

**Brand:** gordon s. linoffmichael j. a. berry
**Price:** ฿6827
**Availability:** ✅ In Stock

## Quick Answers

- **What is this?** Data Mining Techniques: For Marketing, Sales, and Customer Relationship Management by gordon s. linoffmichael j. a. berry
- **How much does it cost?** ฿6827 with free shipping
- **Is it available?** Yes, in stock and ready to ship
- **Where can I buy it?** [www.desertcart.co.th](https://www.desertcart.co.th/products/4088543-data-mining-techniques-for-marketing-sales-and-customer-relationship-management)

## Best For

- gordon s. linoffmichael j. a. berry enthusiasts

## Why This Product

- Trusted gordon s. linoffmichael j. a. berry brand quality
- Free international shipping included
- Worldwide delivery with tracking
- 15-day hassle-free returns

## Description

Data Mining Techniques: For Marketing, Sales, and Customer Relationship Management

## Images

![Data Mining Techniques: For Marketing, Sales, and Customer Relationship Management - Image 1](https://m.media-amazon.com/images/I/61C+JUWeopS.jpg)

## Customer Reviews

### ⭐⭐⭐⭐⭐ Good Book - Highly Recommended.
*by G***S on July 2, 2014*

I got this book for a class on Data-Mining and I found it to be a very good book. It has good visuals to help the reader understand the concepts in the book and maintains a good sense of humor throughout so reading it doesn't seem as dense as some of my typical statistics books. My only criticism of the book would be that it never discusses common software platforms for performing these tasks. While I understand that he probably didn't want to favor a particular platform over another, it seems that introducing the major ones could be helpful for people that may be very used to using just one.

### ⭐⭐⭐⭐⭐ I taught myself data mining using this book. I ...
*by @***K on September 9, 2015*

I taught myself data mining using this book. I also was in my MBA Decision Science class the next year and they used the exact same book, but I had already read the book front to back. I aced that class. The book is comprehensive and allows people to grasp all the basic concepts of data mining.

### ⭐⭐⭐⭐ In a field evolving as dynamically as data science, ...
*by Z***A on February 23, 2015*

In a field evolving as dynamically as data science, 2011 seems a long time ago, and I've since bought a number of the newer titles out there. Still, however, I often find myself reverting to Linoff and Barry's text for a lucid explanation of, or interesting take on a particular data mining subject area.The book is thorough (at 800+ pages this should be the expectation) and technical, but isn't really a how-to manual in that it stops short of containing actual code or instructions. That's not an issue, however, as such instructional information is available elsewhere if needed.My only complaint about the work is that it is a little redundant and otherwise verbose at times. I hope a fourth edition is forthcoming, and that it is a little more tightly edited.---Z. KhandwalaInstitute for Advanced AnalyticsBellarmine University - Louisville, KY

---

## Why Shop on Desertcart?

- 🛒 **Trusted by 1.3+ Million Shoppers** — Serving international shoppers since 2016
- 🌍 **Shop Globally** — Access 737+ million products across 21 categories
- 💰 **No Hidden Fees** — All customs, duties, and taxes included in the price
- 🔄 **15-Day Free Returns** — Hassle-free returns (30 days for PRO members)
- 🔒 **Secure Payments** — Trusted payment options with buyer protection
- ⭐ **TrustPilot Rated 4.5/5** — Based on 8,000+ happy customer reviews

**Shop now:** [https://www.desertcart.co.th/products/4088543-data-mining-techniques-for-marketing-sales-and-customer-relationship-management](https://www.desertcart.co.th/products/4088543-data-mining-techniques-for-marketing-sales-and-customer-relationship-management)

---

*Product available on Desertcart Thailand*
*Store origin: TH*
*Last updated: 2026-03-10*