--- product_id: 41257486 title: "Primary Greatness: The 12 Levers of Success" brand: "stephen r. covey" price: "฿2639" currency: THB in_stock: true reviews_count: 13 url: https://www.desertcart.co.th/products/41257486-primary-greatness-the-12-levers-of-success store_origin: TH region: Thailand --- # Primary Greatness: The 12 Levers of Success **Brand:** stephen r. covey **Price:** ฿2639 **Availability:** ✅ In Stock ## Quick Answers - **What is this?** Primary Greatness: The 12 Levers of Success by stephen r. covey - **How much does it cost?** ฿2639 with free shipping - **Is it available?** Yes, in stock and ready to ship - **Where can I buy it?** [www.desertcart.co.th](https://www.desertcart.co.th/products/41257486-primary-greatness-the-12-levers-of-success) ## Best For - stephen r. covey enthusiasts ## Why This Product - Trusted stephen r. covey brand quality - Free international shipping included - Worldwide delivery with tracking - 15-day hassle-free returns ## Description Primary Greatness: The 12 Levers of Success ## Images ![Primary Greatness: The 12 Levers of Success - Image 1](https://m.media-amazon.com/images/I/61ZWp+d3iiL.jpg) ## Customer Reviews ### ⭐⭐⭐⭐⭐ 5.0 out of 5 stars Bunch of Big Ideas. *by B***C on Reviewed in the United States on May 30, 2016* The media could not be loaded. “According to Dr. Stephen R. Covey, primary greatness is the kind of success that comes from contribution. By contrast, the trappings of success—position, popularity, public image—are secondary greatness. When you see the actions and behaviors of celebrities, famous athletes, CEOs, movie actors, or whatever, you’re seeing secondary greatness.Primary greatness is on the inside. It’s about character. Secondary greatness is on the outside. As Dr. Covey taught, ‘Many people with secondary greatness—that is, social recognition for their talents—lack primary greatness or goodness in their character. Sooner or later, you’ll see this in every long-term relationship they have, whether it is with a business associate, a spouse, a friend, or a teenage child going through an identity crisis. It is character that communicates most eloquently. As Emerson once put it, ‘What you are shouts so loudly in my ears that I cannot hear what you say.’”~ Stephen R. Covey’s colleagues from the Preface to Primary GreatnessStephen Covey is one of my favorite teachers.In fact, The 7 Habits of Highly Effective People was *literally* the first book I ever read that introduced me to the idea that we could actually improve our lives and make a difference in the world.On the first pages of my book, I share this quote from 7 Habits as it so powerfully captures the essence of my work:“I believe that a life of integrity is the most fundamental source of personal worth. I do not agree with the popular success literature that says that self-esteem is primarily a matter of mind set, of attitude—that you can psych yourself into peace of mind. Peace of mind comes when your life is in harmony with true principles and values and in no other way.”(Which came right after this Nietzsche quote, btw: “This is my way; where is yours?— Thus I answered those who asked me ‘the way.’ For the way—that does not exist.” :)Stephen Covey passed away in 2012. This book was published posthumously and features a collection of wisdom focusing on the fact that private victory precedes public victory.Primary greatness. It’s all about what’s on the INSIDE.I'm excited to share some of my favorite Big Ideas:1. The 12 Levers of Success - Here they are.2. Esse Quam Videri - "To be rather than to seem."3. Virtues: Meet Your Parents - Humility + Courage.4. Say "YES!!" - If you want to be able to say "No."5. High-Tech Power Saw - = Next purchase.That’s how we want to live—with primary greatness ever in mind.More goodness— including PhilosophersNotes on 300+ books in our ​*OPTIMIZE*​ membership program. Find out more at brianjohnson . me. ### ⭐⭐⭐⭐⭐ 5.0 out of 5 stars Incredible insight into true greatness. *by A***Y on Reviewed in the United States on June 21, 2023* This book gives a life changing perspective on what is truly worth admiring and pursuing in life. A must read. ### ⭐⭐⭐⭐ 4.0 out of 5 stars Get the book *by S***R on Reviewed in the United States on March 6, 2016* If you appreciate Covey, you will not be disappointed in the book. The recording, however, lacks the emphasis and inflection you have come to love of the author's own recordings. The content is thoughtful and well organized. I wish Dr. Covey could be here to record it. ## Frequently Bought Together - Primary Greatness: The 12 Levers of Success - The 7 Habits of Highly Effective People: 30th Anniversary Edition (The Covey Habits Series) - Principle-Centered Leadership --- ## Why Shop on Desertcart? - 🛒 **Trusted by 1.3+ Million Shoppers** — Serving international shoppers since 2016 - 🌍 **Shop Globally** — Access 737+ million products across 21 categories - 💰 **No Hidden Fees** — All customs, duties, and taxes included in the price - 🔄 **15-Day Free Returns** — Hassle-free returns (30 days for PRO members) - 🔒 **Secure Payments** — Trusted payment options with buyer protection - ⭐ **TrustPilot Rated 4.5/5** — Based on 8,000+ happy customer reviews **Shop now:** [https://www.desertcart.co.th/products/41257486-primary-greatness-the-12-levers-of-success](https://www.desertcart.co.th/products/41257486-primary-greatness-the-12-levers-of-success) --- *Product available on Desertcart Thailand* *Store origin: TH* *Last updated: 2026-06-12*