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🎉 Unleash your inner artist with colors as bold as your ambition!
La Riche Directions Hair Colour offers 4 customizable tubs of semi-permanent, demi-permanent hair dye with a 30-minute cure time. Known for its vibrant, long-lasting shades and natural, animal-free formula, it’s perfect for professionals seeking a bold yet flexible style upgrade. Easy to apply on dry hair, it delivers intense color payoff without scalp staining, making it a top choice for millennial trendsetters who want to stand out effortlessly.
| ASIN | B0052DNC46 |
| ASIN | B0052DNC46 |
| Benefits | Hair Coloring |
| Best Sellers Rank | 718 in Beauty ( See Top 100 in Beauty ) 11 in Semi-Permanent Hair Colour |
| Brand Name | La Riche |
| Colour | dark brown |
| Container Type | Jar |
| Customer Reviews | 4.3 4.3 out of 5 stars (14,354) |
| Customer reviews | 4.3 4.3 out of 5 stars (14,354) |
| Full Cure Time | 30 Minutes |
| Hair Color Permanence | Demi-Permanent |
| Hair Type | All |
| Is discontinued by manufacturer | No |
| Item Form | Gel |
| Item model number | A-100 |
| Manufacturer | La Riche |
| Manufacturer | La Riche |
| Manufacturer Part Number | B0052DNC46 |
| Material Features | Natural |
| Material Type Free | Animal-free |
| Model Number | A-100 |
| Number of Items | 4 |
| Package Dimensions | 3 x 2 x 1 cm |
| Package Size Name | Pack of 4 |
| Recommended Uses For Product | Hair coloring and padding |
| Set Name | 4-Pack Directions Hair Dye Set |
| Suitable Hair Colour | Dark Brown |
| UPC | 785923863337 798525632546 |
| Unit Count | 352.0 millilitre |
L**E
Great colour and coverage on brown hair
Really impressed with this! It covered well on natural mousy brown hair and gave a lovely purple colour without needing to bleach first. It lasts a good few washes and then fades nicely. Easy to use and a great option for adding a fun colour. Highly recommend!
J**Y
La Riche Directions
I have used La Riche Directions lots of times and never been disappointed with the colour...easy to use either with a colour brush or put it on like a shampoo....leave for the colour to take affect (mine I leave 30 minutes) rinse off and condition...don't shampoo for at least 3-4 days....a little goes a long way and the price is good
L**T
Amazing...if you follow my instructions
1st photo shows the colour I start with ie my usual hair Colour LIVE vibrant violet. 2nd photo is just after I’ve used these vibrant PINK and CERISE pots. 3rd photo I’ve increased the exposure so you can see the true colour under bright lights. I purchased two of these fab pots, one in cerise and one in flamingo pink . I wanted a maintenance product to use to revive the colour and blend the roots between my monthly full head permanent colour. First time I used these colours was two weeks after my permanent colour and I had a good amount of grey roots with a very wish washy faded burgundy/amber colour on the ends . I followed the instructions to the letter and after rinsing off, most of the colours went down the plug hole, leaving me with neon pink roots and not much elsewhere! So after a few more attempts I found the solution. To get the best from these pots, use on DRY hair. DO NOT apply using fingers. Put disposable gloves on, dip the bristles of an old toothbrush/mascara wand Into the pot. With a generously loaded brush,comb it through your hair from root to tip, making sure that the creme is THICKLY coating the hair shaft. Repeat all over your head, with as many colours as you like! It is soooooooo easy and you can get the colour right up to the roots without MAKING CONTACT WITH SCALP AND SKIN with ease. DO NOT RINSE it off. Either dry it off with a cool hairdryer or leave it to dry naturally. Rinse out the following day or if you applied in the morning, rinse out in the evening. THATS IT! The colour stays true and bright for at least three washes. Not only will this method give you a MUCH better colour, it eliminates a nasty clean up and stained skin. My routine now is to brush through a small amount of product every 2/3 days in the mornings after my shower. I will either give it a quick blast with cool hairdryer or brush it into a high ponytail and leave it on for the rest of the day. I’ve had SO many comments about the lovely colour and no one has realised that most days Ive literally just done a quick touch up straight out the pot lol. I carry the pot in my handbag and often do a little touch up throughout the day if I notice a few stray demon greys😂
J**O
Atlantic blue easy use good coverage on natural hair
Extremely happy with the atlantic blue. Like people say the brightness disappears quite quickly when you wash, but I also love the washed out version, more of a sea green on me (picture two is after two weeks on holiday without any colouring, or care for a long time) I did not bleach my hair before using this. I was like a mid strawberry blonde, and the coverage is great. I put it on straight, leave it on for 40-50 minutes, then wash out. I use conditioner mixed with the colour in between colouring seasions when showering, so the multipack is great. If I want to freshen it up without a full on colour, I wash it, put lots of coloured conditioner in it, cover it with a shower cap while I do the rest of my showering, which will do my roots etc. It will stain your fingernails, it will stain your ears and scalp, it will stain your pillow cases if you're warm at night (just stay away from white ones, you'll be fine), but it's a bright colour, what do you expect. I've used it for 8 months now and I love it, highly recommend it!
S**M
Alpine Green = GORGEOUS
Edited*** Stunning colour! I bleached my hair in late September, after a long think about what colour to put on my hair which was light yellow-blonde with dark auburn brown roots (6 weeks of growth while I was considering various greens and blues) I chose the Alpine Green by directions. I purchased two pots, I’m a man with really thick, shoulder length hair. But, upon applying the product, I only needed one pot to fully saturate my hair with its gel-like consistency. The pot says to wash your hair with a PH neutral shampoo before dying your hair with the product… however I used a gentle, cleansing shampoo and towelled my hair until it was damp, moisture helps spread the product in thick hair. Make sure your hair isn’t too wet though, this may cause running and your result may be patchy. Applying the dye on my hair was quite easy! If you’re careful, it doesn’t splatter, even with the extra moisture in my hair from the prior washing. It’s recommended to use a dye brush and section your hair… me being the lazy man that I am, put some gloves on and did it the old-fashioned way with my hands, sectioning my hair with my fingers. The product doesn’t smell bad, but it doesn’t smell particularly good either - it does however smell clean… if that makes sense? Anyway… 😂 The dye covered my hair with only half a pot used, which is fantastic for my thick, bleached hair! So, I worked the remaining half a pot into my hair, just to be certain I had even coverage. I left the dye in my hair for 45/50 minutes, and wrapped my hair in plastic wrap, because I wanted as rich a colour deposit as possible. But, always keep in mind the guideline 20 minute advertised development time! Especially when applying to freshly bleached hair. When rinsed and dried, the colour looks AMAZING!! It’s a cool, almost metallic-looking green. Very blue based, giving an almost-iridescent shine to the colour. I still have another pot left over, for upkeep of colour, too! I’m VERY happy with the product, and ‘directions’ in general! I’ve been using their colours for 15 years and have NEVER been disappointed! They stay in my hair far better than most other brands, this includes some of the permanent hair dyes. Thank you, La Riche!!! Sam, 28, long-time customer! ***one year on I have still been using this colour. Multiple haircuts and styles later, this green really is my favourite hair colour. The only thing I would like to change is to make it darker.
A**S
Tras probar con el fluorescent green y el fluorescent lime green, y quedar muy contenta con el resultado me fui al naranja, mi sorpresa fue que 1.no es naranja fluorescente, sino fluorescente verde que de normal parece naranja, el tinte no se te queda en el pelo, al segundo lavado ya te tira a verde, un desastre.
A**R
I love this hair dye and love that you can choose the colours you want (by contacting the seller). It's good quality and lasts a good amount of time if you treat your hair accordingly.
D**Z
J'utilise ces produits depuis plus de deux ans, jamais déçue!! Le turquoise tiens vraiment longtemps! ( je fais ma couleur tous les deux mois) Livraison rapide, emballages toujours nikels! je recommande!
J**Z
This dye has amazing staying power! I bought it for my son months ago and the color is still vibrant with daily shampoos. When applying be careful, it stains everything!
J**N
It worked but fd up my pillow… like i get that its temporary dye but why is it leaving when im sleeping 🥲 other than that its good, it works, color holds better if you bleached your hair first otherwise it might now show as much or at all.
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