Does the colour go very dark? I am looking for a medium-dark brown colour? Can you make it lighter by leaving it on less time?

There is a lot of indigo content in this shade, so it does go fairly dark. But as l have a lot of greys, l find it works better than lighter shades as long as long as l leave it on long enough - the longer time the darker it goes - usually about 4 hours in my case. Hope this helps.

Is it safe to use over chemical highlights, i have a few dark golden ones in my brown hair, will it go orange or break?

Dear Aurelia,Thank you for your question.You will need to strand test, as bleach changes your hair structure, so it may mean the colour takes to your hair in an unpredictable way, or that it may go more brassy. It is impossible to predict how it will turn out really, the only way to know this is to strand test first.I hope that you have found this helpful.Kind Regards Rebecca

As my commercial dye grows out i will have a line of grey at temples. will the 'it's pure' natural dye cover the grey at temples?

A: It takes two applications to cover grey hair and it has to be left on for nearly three hours each time. So apply it and it will darken it a bit and then apply it again a few days later. I know this because I asked the manufacturers. I would advise you to contact them directly because they’re the experts. I have used this tint for about ten years because it’s brilliant. It keeps your hair glossy.

Hi. my hair is about 70% white. i’m just wondering what coverage i will get with this product. many thanks.

I used this, it will certainly cover the white. On me it came out quite dark and be aware it is permanent and does not wash out so I was left with a regrow this line for ages!

Fully operational. Shipping worldwide, on schedule.Customs & duties included in the price

Help Track order

Account Cart

Fully operational. Shipping worldwide, on schedule.Customs & duties included in the price

Help Track order

Account Cart

Very Dark Brown

Product ID: 47950504

Details

Brand
It's Pure
Colour
Very Dark
Hair type
All
Item form
Powder
Material Type Free
Ammonia Free
Material feature
Gluten Free

🌿Certified Organic Soil Assoc.

🧪Chemical-Free, Ammonia & PPD Free

🇬🇧UK-Blended, Fair Trade Herbs

Buy anything from 5,000+ international stores. One checkout price. No surprise fees. Join 2M+ shoppers on Desertcart.

฿2279

Duties & taxes included

In stock

Sold byAmazon ThailandDelivered byDesertcartCustomer service byDesertcartReturns14 days · 30 with PRO

Buyer Protection · Full refund if your order doesn't arrive as described.

Desertcart purchases this item on your behalf and handles shipping, customs, and support to Thailand.

Secure transaction

Description

🌿 Elevate your hair game with nature’s purest dark brown glow!

TAILORED TO YOU - Unique Very Dark Brown shade adapts to your natural hair for a personalized, authentic look.
PURE ORGANIC POWER - First Soil Association certified herbal hair dye for guilt-free, vibrant color.
SUSTAINABLE ETHICAL - Crafted with fair trade, organic herbs from India, blended in the UK with advanced purity tech.
SENSITIVE SKIN FRIENDLY - Vegan, cruelty-free, gluten & chemical-free formula ideal for allergy-prone scalps.
HEALTHIER HAIR NATURALLY - Boosts shine & volume while restoring dry, damaged hair—ditch harsh chemicals forever.

It's Pure Organic Herbal Hair Dye in Very Dark Brown is a Soil Association certified, vegan, and cruelty-free henna-based powder that delivers a demi-permanent, natural dark brown color. Blended in the UK from fair trade, organic herbs, it enhances hair shine and volume while being free from ammonia, parabens, and PPD—perfect for sensitive skin and anyone seeking a chemical-free, sustainable hair dye solution.

Specifications

ASIN	B01EX1DNCS
ASIN	B01EX1DNCS
Benefits	Shine Enhancing
Best Sellers Rank	1,533 in Beauty ( See Top 100 in Beauty ) 1 in Hair Hennas
Brand Name	It's Pure
Colour	Very Dark Brown
Container Type	Sachet
Country Of Origin	United Kingdom
Country of origin	United Kingdom
Customer Reviews	3.9 3.9 out of 5 stars (2,221)
Customer reviews	3.9 3.9 out of 5 stars (2,221)
Full Cure Time	24 Hours
Hair Color Permanence	Demi-Permanent
Hair Type	All
Is discontinued by manufacturer	No
Item Form	Powder
Item Weight	141 Grams
Item model number	E0634
Manufacturer	It's Pure Organics
Manufacturer	It's Pure Organics
Manufacturer Part Number	E0623
Material Features	Gluten Free, Natural, Organic
Material Type Free	Ammonia Free, Paraben Free, Paratoluenediamine Free
Model Number	E0634
Number of Items	1
Package Dimensions	14 x 7.4 x 5.8 cm; 141 g
Recommended Uses For Product	Darkening hairs (blonde to medium brown or gray)
Unit Count	110.0 gram

Common Questions

Are the products genuine and authentic?+

Yes, all products are sourced directly from authorized retailers in the US, UK, UAE and India. We maintain strict quality control processes and verify each product before shipping. All items come with applicable manufacturer warranties and are covered by our standard return policy.

How long does delivery take and is it reliable?+

Delivery times vary by destination country, typically ranging from 3-9 business days. Each order is fully trackable through our system. We handle all customs clearance and use reliable courier partners for last-mile delivery. You'll receive regular updates about your order status via email and our app.

What is Desertcart? Is it safe to order from?+

Desertcart is an international e-commerce platform operating since 2014. We securely process thousands of orders globally each day. Every product goes through our quality verification process before delivery, and we provide end-to-end order tracking, 24/7 customer support, and a comprehensive returns policy to ensure a safe shopping experience.

How is product pricing calculated?+

Our prices include the product cost, international shipping, import duties, customs clearance, and local delivery charges. We handle all customs and import procedures, ensuring there are no hidden fees upon delivery. PRO members receive additional benefits including free shipping.

Trustpilot

TrustScore 4.5 | 7,300+ reviews

Ayesha M.

The product exactly matches the description. Very satisfied with my purchase.

5 days ago

Sneha T.

Received my product in pristine condition. Great service overall.

1 month ago

View all Trustpilot reviews

Shop Global, Save with Desertcart

Value for Money

Competitive prices on a vast range of products

Shop Globally

Serving millions of shoppers across more than 100 countries

Enhanced Protection

Trusted payment options loved by worldwide shoppers

Customer Assurance

Trusted payment options loved by worldwide shoppers.

Desertcart App

Shop on the go, anytime, anywhere.

Buy anything from 5,000+ international stores. One checkout price. No surprise fees. Join 2M+ shoppers on Desertcart.

฿2279

Duties & taxes included

In stock

Sold byAmazon ThailandDelivered byDesertcartCustomer service byDesertcartReturns14 days · 30 with PRO

Buyer Protection · Full refund if your order doesn't arrive as described.

Desertcart purchases this item on your behalf and handles shipping, customs, and support to Thailand.

Secure transaction

Trustpilot

TrustScore 4.5 | 7,300+ reviews

Zainab N.

Fantastic and great service. Shipping was faster than expected.

1 week ago

Meera L.

Smooth transaction and product arrived in perfect condition.

3 weeks ago

View all Trustpilot reviews