Why Fonts Matter: a multisensory analysis of typography and its influence from graphic designer and academic Sarah Hyndman
Product ID: 47967537
🎨Interactive quizzes & case studies
📊120+ typefaces analyzed
🧪Data-driven typography insights
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Description
🔠 Transform your words, transform your world!
- DESIGN MEETS PSYCHOLOGY - Discover how fonts can alter taste, mood, and trust—turning typography into a powerful communication tool.
- UNLOCK THE SCIENCE OF FONTS - Explore how 120+ typefaces influence emotions and decisions with rigorous, crowdsourced research.
- FUTURE PROOF YOUR VISUAL LANGUAGE - Stay ahead with groundbreaking research that transforms typography from art to science.
- MULTISENSORY TYPOGRAPHY EXPERIENCE - Engage with interactive quizzes and tests that reveal how fonts affect your senses and perceptions.
- FOR CREATIVES CURIOUS MINDS ALIKE - Whether a professional or enthusiast, gain fresh insights that make fonts relevant beyond design circles.
Why Fonts Matter by Sarah Hyndman is a groundbreaking, research-driven exploration of typography’s hidden power. Featuring analysis of over 120 typefaces, interactive quizzes, and multisensory case studies, this book reveals how fonts influence emotions, perceptions, and even taste. Perfect for designers, marketers, and anyone eager to harness the science behind type to elevate communication and brand impact.
Specifications
| ASIN | 0753557231 |
| Best Sellers Rank | 231,921 in Books ( See Top 100 in Books ) 42 in Branding & Logo Design 60 in Web Design Applications 68 in Web Graphics & Animation |
| Customer reviews | 4.6 4.6 out of 5 stars (456) |
| Dimensions | 19 x 1.4 x 22 cm |
| Edition | 1st |
| ISBN-10 | 9780753557235 |
| ISBN-13 | 978-0753557235 |
| Item weight | 516 g |
| Language | English |
| Print length | 144 pages |
| Publication date | 28 Jan. 2016 |
| Publisher | Virgin Books |
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