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๐ผ Elevate your skincare game with clinically proven hydration that keeps you confidently glowing
E45 Moisturising Cream is a dermatologist-tested, non-greasy emollient lotion clinically proven to soothe and hydrate dry, itchy, and sensitive skin. Featuring a potent blend of white soft paraffin (14.5%), light liquid paraffin (12.6%), and lanolin (1%), it provides fast-absorbing relief for eczema, psoriasis, sunburn, and everyday dryness. Suitable for the whole family, including infants over 1 month, this fragrance-free formula has been trusted for over 60 years and is highly rated by thousands of users.













| ASIN | B004AV1J2S |
| Active Ingredients | White Soft Paraffin 14.5% w/w, Light Liquid Paraffin 12.6% w/w and Anhydrous Lanolin (Medilan) 1% w/w |
| Active ingredients | White Soft Paraffin 14.5% w/w, Light Liquid Paraffin 12.6% w/w and Anhydrous Lanolin (Medilan) 1% w/w Active ingredients White Soft Paraffin 14.5% w/w, Light Liquid Paraffin 12.6% w/w and Anhydrous Lanolin (Medilan) 1% w/w See more |
| Age Range Description | Infant |
| Age range (description) | Infant |
| Benefits | Soothing |
| Best Sellers Rank | 3,478 in Beauty ( See Top 100 in Beauty ) 75 in Body Creams |
| Brand | E45 |
| Brand Name | E45 |
| Country as Labeled | United Kingdom |
| Customer Reviews | 4.7 out of 5 stars 5,071 Reviews |
| Item Dimensions | 8.8 x 8.8 x 9 centimetres |
| Item Form | Cream |
| Item Type Name | E45 Cream 500g Pump |
| Item Volume | 0.5 Kilograms |
| Item Weight | 500 Grams |
| Item dimensions L x W x H | 8.8 x 8.8 x 9 centimetres |
| Item volume | 0.5 Kilograms |
| Manufacturer | Reckitt Benckiser |
| Manufacturer Contact Information | MA holder: Karo Pharma AB, Stockholm, Sweden. Reckitt Benckiser Healthcare (UK) Ltd, HU8 7DS, UK. RB NL Brands B.V., WTC Schiphol Airport, Schiphol Boulevard 207, 1118 BH Schiphol, Netherlands. |
| Manufacturer Part Number | 8073093 |
| Material Features | Vegetarian |
| Material Type Free | Alcohol Free |
| Model Name | Moisturising Cream |
| Model Number | 8073093 |
| Number of Items | 1 |
| Other Special Features of the Product | moisturising;dermatologically tested |
| Recommended Uses For Product | Sunburn |
| Scent Name | Unscented |
| Skin Type | Dry |
| Special Ingredients | Glycerin |
| Special feature | moisturising;dermatologically tested |
| Specific Uses For Product | Eczema, Sunburn |
| Target Use Body Part | Body, Face, Hand |
| Unit Count | 500.0 gram |
J**E
Exceptionally good!
This is so good! Makes the roughest skin softer. Easy to apply, non greasy, soaks in quickly. Stopped my skin cracking open, so effective, love E45
T**F
Good product
Great product, trusted to be used for my children. Pump gives great functionality. Good value for money.
J**Y
A Lifesaver for Dry, Sensitive Skin, Works Every Time
Iโve tried so many creams for my dry, irritated skin, and nothing beats E45. Itโs gentle, soothing, and starts working almost immediately. I use it daily on my hands and face, and it absorbs without leaving any greasy residue. My skin feels soft and calm, especially during the winter months when it usually gets flaky and tight. The 500g tub lasts ages and is great value for money. If you have eczema, dermatitis, or just sensitive skin, this is a must-have. Simple, effective, and dermatologist-approved.
C**S
Great Hand Cream
Great Hand Cream, it absorbs quickly into my hands and doesn't leave any sort of residue or greasy feeling. It helps deal with dry skin very well and this 500g bottle lasts a long time, even with regular usage
S**M
Soft lotion
It is a very good and nice lotion which helps the skin from dryness and it also gives your skin a smooth texture and overall I really like this product
A**R
E45 cream
A good sized cream which works well especially on dry skin and was 'cheaper' in comparison to other retailers so can't complain as it's lasted over a month with continuous use. It doesn't have a scent which I don't mind.๐
A**T
Qualify
Fantastic moisturiser good value
H**Y
Combats burning sensations
Helping cool down my skin when it flares up. I spilt scolding hot full kettle of water down my legs. I heal fairly quickly but it often flairs up and is unbearably irradiating this helps me combat this thankfully
A**R
Faulty
the lid doesnโt work and doesnโt dispense the cream
T**K
Better than anything in it's class that I've found in the USA
This is the greatest, I've used E45 since it's introduction, back then I like it as a guy for it not having a scent and working so well. I would use the lotion occasionally for living in dry climates here in the US and because I have always had dry skin. Now I'm older and still have dry skin and have many health issues from thyroid to medication side affects. I use this cream after I towel dry before I dress to prevent abrasions from scratching terrible itchy skin especially in the desert with forced air heat. The pump makes it easier to apply instead of glopping into a jar which works but is a bit messier to deal with. DirectKart makes it easy to obtain this from the UK without always having to ask relatives to send care packages. Everyone is busy these days and buying it from Amazon makes it so that you don't have to feel like a pest asking for family to send it to you.
ู **ู
ุงูู ูุชุฌ ูุตู ุจุญุงูู ุณูุฆู
ุงูู ูุชุฌ ูุตู ุจุญุงูู ุณูุฆู ุฌุฏุง
P**T
Best kept skincare secret
Ignore the title, it doesn't have eucalyptus. I would bathe in this cream if I could. It's unscented and leaves my skin so soft.
F**R
Amazing customer service and amazing product
First let me start by saying I do not usually leave feedback , just buy and go my way. I had ordered two pumps in March and they were sent to me right away, I can tell because I saw the date stamped on the package. Now this is from Europe, so after they do their part, USPS here has to their part..in my case there was a week delay, so thinking that I may not receive my products, I requested a refund. Well, British Goodies answered the same day with an apology and refunded the money ASAP!!! Guess what I got the creams 48h later..I contacted them so they could cancel the refund but it was too late...yeah that is how fast and efficient they are. They offered me to keep the creams and welcome me at anytime as their customer, with, mind you, another apology for a delay that was NOT their fault. If you have to buy this soothing, wonderful, cream that does wonders for your skin: THIS IS THE PLACE TO DO SO! i'll be reordering very shortly! Five full stars! Way to go!
Trustpilot
1 month ago
1 day ago