DIRECTIONS Violet Semi-Permanent Hair Colour - 88ml Tub

Pleasant vegetable based semi-permanent hair dye. Easy to apply. Beautiful shade with depth & shine. Shade can vary depending how long it is left on the hair. Conditions the hair, so can be applied frequently without fear of damage. Does ‘bleed’ when hair is washed for the first week after application, so avoid white towels! Have used this product for a decade in various colours & it never disappoints. Superior to most other semi-permanent products.

I bought this for my wife, this is her review. Really, really pleased with this colour. I like to colour my hair a very deep black but I find they fade quite quickly and I was doing it every other month which was starting to damage my hair, so I got the ebony to try, when I opened it I was a little worried, I like the blue black type colours and this looked a sort of reddish dark brown colour, when on though (or on your skin or any other surface) it's more of a blue black. I didn't bleach or pre lighten my hair, it was already dyed black, I used two tubs to completely cover my bra strap length hair although I think for reapplications it will only need one, one and a half at most, my hair was washed and towel dried, and I left it on for about two hours. I used Vaseline all around my hairline and on my ears as I know this can really stain your skin, and I wore thick yellow rubber gloves and applied it with my hands rather than a tint brush as I was doing all over. I also had plenty of bleach on hand as this really stains your bath and sink. If you do get it on your skin get it off quickly and it doesn't stain then. The colour is amazing, I'm really pleased with it, I wanted a really Deep black like the pictures of really classy forties film stars, but without chemicals and this is it, my hair is soft and shiny after using too. I will say make sure you rinse it all out properly as I had to go back and do it again as I could feel it still in my hair as I was drying it. It really is worth the extra effort it looks and feels great and you don't have to bleach to get it right. I will admit my scalp is a little blue but that's a small price to pay for the colour I want without the damage, and it hasn't stained my pillow like other reviewers have mentioned, I think they haven't rinsed properly. I'm now thinking of mixing the ebony and midnight blue. Will update as to how long its lasts before needing reapplication. UPDATE: After four boxes of hair colour remover my hair was almost my natural dark brown, I have just applied one tub of midnight blue mixed with a little conditioner, I put it on dry hair and left it on for about two hours and I am sooooo pleased with the result. Its a very dark subtle blue, it almost looks black at a distance then you see the blue as you get nearer, under the light the blue is much more obvious but still subtle. Before deciding to try this I had also had a go at mixing a full pot of ebony with three quarter of midnight blue and got a gorgeous intense blue black. You can experiment with these colours and you don't need bleach.

Love this colour 10/10

The dye overall is pretty great. It's been 2 months and my hair still is dark, however the dye is very much blue based so as it fades, you'll be left with blue hair, for some it's a plus, for some a nightmare to later get out of their hair. A very big warning i give to anyone thinking of buying this product is that you will stain EVERYTHING blue. And i mean EVERYTHING. For at least 4 showers, i would stain everything in my shower, including the bottom of the shower, any bottles laying around, everything. When your hair is wet, you could also stain the back of your t-shirt, like i have done plenty of times. The dye is easy to get out of clothing tho and one wash was all it took. The tub is great, for my shouler length hair i only used half of a tube. Overall, good dye, good colour, awful staining.

I used this products to dip dye my fairly dark brown hair, something I have wanted to do for ages. I was debating for a long time as to whether I should bleach the tips before applying this colour and after reading all the previous reviews that said it wouldn't work as well on unbleached hair I decided to use Jerome Russell Bblonde Hair Lightener (which was also really effective). Firstly I brushed all of my dry hair, fashioned a middle parting and separated all of my hair into 16 sections. Next I tied little hairbands about 15cm from the end of my hair to act as a guideline. After following the instructions on the packet, I left the bleach on for about an hour, washed it all out and used the conditioning shampoo provided and brushed the ends again. Whilst still fairly wet I applied La Riche Directions to the bleached parts and left for around 45 minutes. Finally I washed this out until the water was nearly clear and then left my hair to dry naturally. The results were INCREDIBLE. Not only is the colour a wonderfully bright, almost electric blue with a hint of green, the ends of my hair feel so nourished and not dry at all! So far it hasn't left blue anywhere too which is a bonus. I won't even mind when it fades because I can tell already from the less dyed parts that it's still going to be a lush teal colour. I would say that those on a bit of a tight budget or actually anyone in general should go for this product as I am very satisfied with it! I'll upload a picture of the results too. Hope this helped! :)

Very good pigment and warm purple pinkish colour the only thing is it fades incredibly quick and when i bleached again it went green didnt damage hair but fades very fast

I have been using Rubine for 3 years now (and dying my hair unnatural colours for 28 cough*) and it’s the best one I’ve used (and I’ve used a lot!) , doesn’t dry the hair out, doesn’t stain the bath after rinsing and if you wash your hair once a week it lasts for ages, I will say that the photo shows it on bleached hair, the picture for the colour shows a deep purple colour but it isn’t, it is luminous pink! Photo shows it freshly died on faded bleached hair, it fades to a nice light pink unlike most that make you look like a fruit salad sweet where they fade to yellow, so even when it’s washed out it still looks nice, somethings I think it get more compliments when it need redoing that when it’s freshly done! I have thick shoulder length hair and the little pot is enough for my whole head, it goes so so far! If you’re hesitant, just go for it! It’s only hair, I’ve also used the white too that works so well on bleached hair. Just a great dye all round, never use anything else now.

I remember when this first came out. It was meh then, and it's still meh. Sure it goes on well enough, it smells nice enough and seems to do the job as it's setting. But the moment you rinse your hair, it covers every surface in your bathroom with that colour. It's stained the tiles, it's stained the towels, .. everything but my hair. Top tip, spray cleaner on the surfaces before rinsing. Rinse until the water runs clear? No chance, it never runs clear. Black dye, ran into a mauve (black is made of many colours). And that's the first time rinsing it after application, even if you don't shampoo your hair and just wet and condition it, you the water is coloured every time. Touching your dry hair, shouldn't transfer colour on to your skin. The first time you shampoo your hair, it's nearly all gone. My pillows are covered in dye. My towels are covered in dye. My hair isn't. It doesn't last the number of washes that typical semi-permanent dyes do, it's good on the day and after that depends on how badly you bleached your hair. I used the black dye 10 days ago, I only shampooed once after 8 days. It's practically washed out completely. The only plus side is that it bled down into the other colour and is now a funky blue/purple (it was green). You get what you pay for. I've tried a few non-permanent brands and the best one so far is the ArticFox brand, they don't do a black though on here, which is why I gave Directions one last punt. If your professional salon uses these, walk out of that salon. The very least they should be using Elumen!

I'ts a must have. I love this color and La Riche is the best.

Bel colore, scarica meno del fratello stargazer e ottimo prezzo

Ce produit aide à couper le jaune d'un cheveux décoloré.

Genial!!! De los mejores tintes fantasia, dura mucho. Lo mezclé con apricot para avivar my tono pelirrojo naranja y al primer aclarado quedó muy rojo y flúor, obviamente, pero a los siguientes lavados quedó un tono ginger con un toque coral precioso y que no parecía color fantasía para nada. Además el tono cobre naranja se mantuvo bien durante unos 6-7 lavados. Me aguantó mucho más este tinte fantasía que el igora royal 8.44 que me echaron en la peluquería tantas veces. El igora se va en 2 lavados, literal, y me quedo rubia.

Beautiful colour, starting to fade a bit 7 days after application, bleeding on hands wasn't too bad. Applied to light brown hair ( at roots) I have had my hair green for about a year. This product is very similar to manic panic and you can't beat the price. 88ml almost covered my entire medium length thick head of hair.