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💼 Elevate your skincare game with E45 — hydration that works as hard as you do!
E45 Cream is a dermatologist-tested, hypoallergenic emollient designed to soothe and treat dry, sensitive, and eczema-prone skin. Featuring Medilan® lanolin and a non-greasy formula, it locks in moisture while protecting skin from irritants. Suitable for daily use on face, hands, and body, this fragrance-free cream has been trusted for over 60 years to deliver fast-absorbing, long-lasting hydration for the whole family.





| ASIN | B0038HRRFS |
| ASIN | B0038HRRFS |
| Active Ingredients | White Soft Parafin 14.5 w/w, Light Liquid Paraffin, 12.6% w/w/, and Anhydrous Lanolin (Medilan®) 1% w/w as the ingredients, Also contains Glyceryl Monostearate, Cetyl Alcohol, Sodium Cetostearyl Sulphate, Carbomer, Methyl Hydroxybenzoate (E218), Propyl Hydroxybenzoate (E216), Sodium Hydroxide, Citric Acid Monohydrate, Purified Water |
| Age Range Description | Adult |
| Benefits | Soothing,Eczema Treatment,Hydrating,Moisturizing,Softening |
| Best Sellers Rank | 385 in Beauty ( See Top 100 in Beauty ) 15 in Body Creams |
| Brand Name | E45 |
| Country as Labeled | United Kingdom |
| Customer Reviews | 4.7 4.7 out of 5 stars (2,853) |
| Customer reviews | 4.7 4.7 out of 5 stars (2,853) |
| Is discontinued by manufacturer | No |
| Item Dimensions | 5.5 x 4.5 x 6 centimetres |
| Item Form | Cream |
| Item Type Name | E45 Cream 125g |
| Item Volume | 100 Centilitres |
| Item Weight | 150 Grams |
| Item model number | 000908 |
| Language | English |
| Manufacturer | Reckitt Benckiser |
| Manufacturer | Reckitt Benckiser |
| Manufacturer Contact Information | Wellcroft House Wellcroft Road Slough Sl1 4Aq |
| Manufacturer Part Number | 000908 |
| Material Features | Vegetarian |
| Material Type Free | perfume free |
| Model Name | Moisturiser Cream, Body, Face And Hand Cream |
| Model Number | 000908 |
| Number of Items | 1 |
| Other Special Features of the Product | Hypoallergenic, Moisturising |
| Product Dimensions | 5.5 x 4.5 x 6 cm; 150 g |
| Recommended Uses For Product | Sunburn |
| Scent Name | Unscented |
| Skin Type | Dry |
| Special Ingredients | Glycerin |
| Specific Uses For Product | Dryness, Sunburn |
| Target Use Body Part | Body, Face, Hand |
| Unit Count | 125.0 gram |
N**N
works a treat
love this stuff under makeup, not greasy, used for years, good value for money will buy again
R**I
Moisturising E45 cream
Great for my dry scalp
A**R
Amazing for my baby's eczema!
I’ve been using U45 cream for my one-year-old baby, and I honestly absolutely love it. She has eczema, and this cream has made such a big difference—it really soothes and hydrates her skin, reducing the redness and dryness so much more effectively than anything else we’ve tried. Even though it’s fragrance-free, the smell isn’t bad at all—surprisingly mild and totally fine, especially for a baby product. I appreciate that it’s gentle yet powerful, and it’s safe for daily use on sensitive skin. This cream has become a must-have in our routine. Highly recommended for any parent dealing with baby eczema or dry skin. Truly a great product! 💙
A**R
Good
My go to for the face
I**R
Works well
Good quality, works well , reasonable price
M**E
Good for dry skin
I’ve been using this for my dry skin and it’s been quite good. It’s not too greasy and sinks in nicely. My skin feels softer and less itchy after using it. There’s no scent, which I like. Just simple and does the job.
M**A
Very nice
Very good moisturiser
S**F
Great for dry skin complaints
Great buy as cheaper than the shop . Bought for dry skin/eczema and moisturises really well without any smell or being to greasy.
N**L
very good product but funny enough its not available in the local market
J**N
Seems to be helping this far. I use it for eczema and it definitely keeps the skin from getting dry and ultimately cracking
M**.
I use E45 cream on my always dry face and I love it because I only use a tiny bit of it each day and the dryness is gone! The other good news is that it doesn't cause any negative effects like pimples, etc. I don't use it on my hands because it does cause you to leave finger smudges on everything you touch.
G**E
this is a miracle cream; it removes my eczema flare-up in just a week, no matter where it is on my body and it also targets my chest pimples and back as well. It is multipurpose
K**T
I had an issue with my package not arriving at no fault of the seller, but eventually I received a new one. This cream is AMAZING for those of us with sensitive skin or skin issues-- I have rosacea and this cream is beautifully silky without feeling like a thick, rich cream. No fragrance, no alcohol, no nothing that flares my rosacea like aloe-- great product. Shame I can't buy it locally, but ordering from the UK is worth it.
Trustpilot
1 month ago
2 weeks ago