Kinjirushi Neri Ume Plum Paste 250 g

its not pure ume paste... lots of other ingredients (and plum isnt even listed on the ingredients on the bottle- it says japanese apricot but im going to assume thats the plum?!) but it is pretty delicious! the squeezy bottle is handy. will buy again.

It tastes good sour and salty with a trace of plum flavor at the end, just the way it's supposed to taste

Good sauce. Had it last night with my homemade shrimp and salmon nigiri. I liked the flavour and texture very much.

A little saltier than I would like , but still really great

This is definitely a good alternative to whole umeboshi if they are unavailable or just not convenient. It's very convenient to use and lasts a long time because the flavor is very strong so only a little needs to be used at a time (unless you're like me who will down a tablespoon at a time lol). However, I do find that the paste one does not have the same delicious texture as umeboshi, and two does not have the same fruity fragrance or taste. It seems to trade a bit of that for a more salty taste, which is fine but when I'm eating umeboshi rice balls I find using the paste a little underwhelming. All in all, a fine alternative and definitely a more convenient option to get the pickled plum flavor, but it can't beat using real, whole umeboshi.

Product has additives including sugar. Seems waterey compared to other umeboshi paste I've used.