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e.l.f. Power Grip Primer + 4% Niacinamide is a hydrating, gel-based face primer designed to extend makeup wear for over 18 hours while brightening and smoothing skin with 4% niacinamide. Suitable for all skin tones and types, it delivers a clear, dewy finish and is 100% vegan, cruelty-free, and free from harmful toxins.




































| ASIN | B0BQQS5GBQ |
| Best Sellers Rank | #1,332 in Beauty & Personal Care ( See Top 100 in Beauty & Personal Care ) #7 in Foundation Primers |
| Brand | e.l.f. |
| Brand Name | e.l.f. |
| Container Type | Bottle |
| Country as Labeled | United States |
| Country/Region Of Origin | United States |
| Coverage | Medium |
| Customer Reviews | 4.6 out of 5 stars 14,169 Reviews |
| Finish Types | Dewy |
| Global Trade Identification Number | 00609332815179 |
| Item Dimensions | 0.94 x 1.57 x 5.71 inches |
| Item Form | Gel |
| Item Volume | 24 Milliliters |
| Item Weight | 41 Grams |
| Manufacturer | e.l.f. Cosmetics |
| Manufacturer Part Number | 81517 |
| Material Features | hydrating |
| Material Type Free | Cruelty-free |
| Model Number | 81517 |
| Number of Items | 1 |
| Package Information | Bottle |
| Package Type Name | Bottle |
| Product Benefits | Even Toning, Smoothening |
| Skin Tone | All |
| Skin Type | All |
| Specialty | Cruelty-free, Vegan |
| UPC | 609332815179 |
P**E
Another HOME RUN for E.L.F!!!!
This product is AMAZING! If you use it correctly, your makeup will stay in place ALL DAY! First and foremost, I’ve read other reviews stating the product is sticky or tacky on the skin. It absolutely is not. Use only ONE full pump, which is a small amount, and PAT it onto your face. Wait at least 30 seconds (I wait about a minute) and it completely dries on my skin. It does not pill, dull or change your complexion in any way. Whatever you looked like before you put it on, will be exactly what you see after you put it on. Before I use ELF Power Grip, I use a moisturizer, a dark spot minimizing cream and finally a sunscreen lotion. I let those settle in after each application then I apply Power Grip by putting one pump onto my fingers and gently dab it onto my face. After 30 seconds to1 minute I apply a small amount of liquid concealer in a few spots. After 30 seconds I brush on a popular mineral powder foundation, then spray with ELF Micro Fine Setting Mist, and I’m done- that’s a total of 15 minutes of my morning routine and holds my look FOR AT LEAST 18 hours!!!! I find I use a lot less powder foundation now and my complexion looks amazing ALL DAY LONG! I live in Florida, where the heat and sweating are a major issue, but my makeup still stays where I put it and the shade doesn’t change at all. It looks as good after a long, hot day as it did when I left the house in the morning. I’ve used other products that promised to do this that were MUCH more expensive, but let me down every time. You simply can’t go wrong with this product unless you don’t follow the directions. I’m beyond impressed with so many ELF products and the quality and value blow me away. I have super sensitive, ultra fair skin and this doesn’t cause any problems. It has no odor that I can detect and is super simple to use. I’m sure that if you try it, you’ll be as pleased as I am!
L**O
Amazing primer, love the glow!
I really love this primer! It gives my skin a beautiful glow and makes my makeup look smooth and flawless. It feels lightweight, not sticky, and helps my makeup last longer. Definitely a must-have in my routine. Highly recommend!
A**C
Mature skin rejoice!
Let's talk about this little wonder, the e.l.f. Power Grip Primer with 4% Niacinamide. As a middle-aged woman who’s seen her fair share of primers, I must say, this one stands out. First things first, the gel base is everything. It’s so refreshing on the skin, and in a world of heavy, silicone-laden primers, this feels like a glass of cold water on a hot day. The hydration factor is undeniable. My skin, which has been pleading for a bit more TLC as the years roll by, drinks this up like it's been wandering in a desert. Now, onto the star ingredient - niacinamide. We’ve all heard the buzz about it, right? But seeing is believing, and I've noticed a visible difference in my skin's texture and tone. It’s like this primer doesn’t just prepare my skin for makeup; it treats it too. My complexion seems brighter, more even, and just generally happier. Who knew a primer could do all that? And of course, there’s the grip. This primer means business. My makeup stays put longer, looking just as fresh in the evening as it did when I applied it in the morning. It’s like I've found the secret to combating time – at least where my makeup is concerned. A big plus is knowing that I’m using something vegan and cruelty-free. It feels good to support brands that align with my values. To wrap it up, the e.l.f. Power Grip Primer is a gem. It’s affordable, effective, and feels like a luxury product without the luxury price tag. Whether you’re dealing with the first signs of aging or firmly in the midst of them, this primer might just become your new best friend. I’m already planning to stock up on a few more bottles, just in case.
M**L
Nice primer
Nice a bit gritty and sticky when applying but holds makeup I place I am 50 years old and I like the gel like feel it is refreshing
D**M
Very good but....
This is very good primer but I will say it is thick and goes on tacky you need to let it dry and then it is still on the tacky side but having said that when you use a powdered makeup base it smooths out the make up really nicely and lasts all day.
J**S
Love This Primer So Much
This primer honestly surprised me with how well it grips makeup without making my skin feel heavy or sticky. The gel texture feels really hydrating and smooth, and it gives my makeup a more even appearance throughout the day. I also noticed my skin looked brighter after consistent use, which I think is from the niacinamide. The size is decent for the price because a little bit goes a long way, so it feels like good value for money. It’s easy to apply, layers nicely with other products, and doesn’t pill under foundation. I also love the clean and simple appearance of the packaging because it looks cute on my vanity. Overall, it’s comfortable on the skin and works really well for everyday makeup looks.
A**R
Great Sticky Primer
I really love this stuff. I have several scars on my face, one of which is indented. Nothing worked to cover it until I found this primer. It definitely makes your skin sticky. I use it all over my face, then tap more with my finger on the scar, then foundation and the difference it's made has given me some more confidence. It also gives my 50-year-old skin a younger, dewy look. The low price is a bonus too.
S**A
A Must-Have! E.l.f. Power Grip Primer - My Skin's Best Friend
I have finally found my holy grail product - the e.l.f. Power Grip Primer! This gem has become an absolute essential in my beauty routine, and I can confidently say I can't go without it. It's like magic in a bottle, making my skin feel fantastic and look incredibly smooth. Instant Skin Love: From the moment I apply this primer, my skin instantly falls in love with its texture. It goes on smoothly and effortlessly, creating the perfect canvas for my makeup. Lasting Power: What sets the e.l.f. Power Grip Primer apart from others is its impressive staying power. My makeup stays fresh and flawless throughout the day, without any signs of fading or creasing. I no longer worry about touch-ups or midday makeup meltdowns - this primer truly delivers what it promises. Skin Nourishment: Beyond its exceptional makeup-holding abilities, the primer seems to work wonders in nourishing my skin. It feels lightweight and breathable, never clogging my pores or causing breakouts. Instead, it leaves my skin feeling hydrated and refreshed, which is especially beneficial during dry weather. Budget-Friendly: The cherry on top is the affordable price of this primer. Considering its remarkable performance, it's a total steal. I'm thrilled that I don't have to break the bank to enjoy a top-notch primer. Conclusion: The e.l.f. Power Grip Primer is a true game-changer for me. Its skin-loving formula, impeccable staying power, and budget-friendly price make it a winner in every way. I wholeheartedly recommend it to everyone looking for a primer that not only enhances makeup but also nourishes and cares for the skin. Without a doubt, it's a perfect 10/10 in my book!
M**I
Great hold and smooth finish!
I recently tried this primer, and I’m pretty impressed! The texture is smooth and gel-like, and it feels a bit tacky when you apply it, which really helps my foundation stay in place all day. My makeup looks fresh for hours, especially around my T-zone, where I usually get oily. The formula also has niacinamide, which I love because it gives my skin a little extra glow without feeling greasy. I haven’t experienced any breakouts, which is always a win for me! My only slight downside is that it’s a bit more “tacky” than I expected, so it takes a minute to fully settle into the skin before applying foundation. But once it does, the grip is strong, and my makeup doesn’t budge! For the price, this is definitely a solid primer. I’ll probably repurchase it and try it with other foundations to see how it holds up.
F**O
E.L.F. Power Grip: Il miglior alleato per un make-up immobile tutto il giorno
I prodotti e.l.f. Cosmetics sono ormai un punto di riferimento per chi cerca performance elevate. Questo primer conferma la regola: è un investimento che ripaga in termini di durata, anche se richiede un piccolo sforzo economico rispetto alla quantità di prodotto offerta. Texture e Applicazione "Power Grip" Non lasciatevi ingannare dalla densità: la formulazione è studiata per massimizzare l'aderenza. Effetto "Grip": Il prodotto è cremoso e decisamente "appiccicoso" nel senso più positivo del termine. È questa sua natura che permette di ancorare il trucco alla perfezione. Nonostante il forte potere aggrappante, la texture rimane leggera e delicata. Non dà mai l'effetto "colla" e non occlude la pelle. Consiglio d'uso: Essendo denso, richiede un pizzico di manualità e velocità nella stesura, usatene pochissimo per coprire il viso e massaggiate delicatamente Packaging e Dosaggio Un dettaglio tecnico che giustifica il prezzo è l'erogatore a molla: È progettato magistralmente per evitare sprechi, permettendo di dosare con precisione millimetrica la quantità necessaria. Data la quantità contenuta di prodotto, questa efficienza è fondamentale. Tenuta e Performance finale Il vero "miracolo" avviene una volta applicato il make-up: che si tratti di fondotinta o cipria, il trucco rimane strutturato e impeccabile per l'intera giornata. Non migra e non perde consistenza. Rimozione e Tollerabilità: A fine giornata, una volta struccati, la pelle appare riposata. Non lascia residui, non causa rossori e conferma l'alta qualità degli ingredienti utilizzati. In conclusione È un prodotto che "costa molto perché vale molto". Sebbene il prezzo per quantità sia superiore alla media, l'affidabilità e il risultato professionale lo rendono un must-have per chi ha bisogno che il trucco resti perfetto da mattina a sera.
M**S
Perfekter Primer
Perfekter Primer. Super Konsistenz, leicht aufzutragen und ein ein perfekter Grip. Absolute Empfehlung!
N**I
Best grip for sweaty face.
Its my second tube.grip will be consistantly fantastic throughout the end if the tube. Gets over quickly if everyday makeup is done. Apply it and Allow it to set in face for 1 -2 mins before applying makeup otherwise it feels heavy and washes away in sweat.
B**E
GREAT
GREAT
Trustpilot
2 weeks ago
2 weeks ago