Adore Shining Semi Permanent Hair Colour, 107 Mocha

I've used this hair dye in various colours over the years. I used 2 bottles this time as I have medium length locs. The method I used was to apply the 2 bottles to clean, DRY hair. Leave it on for one hour, rinse with lukewarm water, then pour diluted conditioner over the hair (2-3 squirts of conditioner in 200ml of water) and leave for a few minutes. Rinse with lukewarm water again, put on a towel for 15-30 minutes, and finally blow dry hair on the lowest heat. I did NOT use shampoo during the application/rinsing process, but I washed my scalp with shampoo 5 days later. The colour has taken really well, as my hair was a medium brown. The photos don't do it justice, but you can see the purple shine in good lighting. My hair looks shiny and healthy and the colour has stuck. Be aware the colour can transfer onto pillow cases, etc. until the hair is washed a few times. It is a messy process dying locs, and there will be some cleaning to do after. The dye will stain lighter coloured fabrics. I usually do the petroleum jelly around the hairline, but couldn't be bothered this time, and found a baby wipe cleared any dye residue from my skin. I typically lay a large plastic bag/bin bag in the bath to reduce the mess. Overall very happy with the results and quality of the product. Update: 2 weeks and 2 hair washes later, the purple is more visible, vibrant, and my hair still looks healthy.

I normally use crazy colour but found it pretty useless lately because it just wasn't sticking to my hair. So delighted I came across this product! The reviews said it was good so went for it, and wow what a result! Easy to apply (thin gel consistency that actually coats hair really well). I used way less than I normally would with Crazy Colour, and got a much better spread of deep, intense colour from this than I actually thought possible. Maybe the heat processing or just a far superior product to CC. Haven't washed it yet but semi's aren't meant to be permanent so it wouldn't surprise me if it washes out a bit. Lovely colour, great product, will definitely buy this again and again!

Awful product. I’ve been dying my hair black for years and wanted to try something gentler for my roots - it turned my roots and scalp green - didn’t take black at all a made everything look worse. Worst dye I’ve ever used. Picture is my hair after 3 washes to try and scrub this off.

I absolutely LOVE this hair dye, i had bleached my hair so many times and the orange tint would not leave my hair, and every time i tried to go blue it would turn teal. This however turned my hair into a beautiful navy blue and it is just what i wanted. I would suggest that you leave it on for longer then the suggested time but otherwise amazing.

I had the purple one - when it’s freshly done, the colour is brilliant. But unfortunately it doesn’t last very well, I’d say 2 washes max, and then becomes various shades of blue.

Firstly completely ignore the instructions on the bottle (shampooing afterwards will strip the colour and its only a temporary so it will only last a few washes) and make sure you have some gloves handy because it doesnt come with any, I put it on over dry clean hair and left for half an hour, rinsed off and conditioned the second time as the first time i followed instructions on bottle and it barely did anything. Im using the 121 jet black over faded red dye, The first bottle I tried smelt really good and the colour came out pure shiny black but only lasted a couple of washes before fading at the roots, the second bottle however smells completely different and I wonder if the formula has changed as its runnier. Its okay for if you want temporary colour or to help remove another colour but I wouldnt rely on it for long lasting result's as its a SEMIPERMINANT/TEMPORARY and none of this type of hair dye lasts more than a few washes

It covers grey hair

excellent stuff - beats temp colour twice the cost. We’ve ( age 56 and 15) been using this in various shades for years - the more you use it the slower it washes out. Applying - use a clarifying shampoo, towel dry, apply for at least an hour, rinse - do not shampoo it out it’s like a conditioner. it leaves your hair super soft and with loads of body. Recommend for thin hair you’ll love it. it doesn’t stain the skin and wipes off with a baby wipe. Obviously if you wash your hair every day it is going to fade quickly but use dry shampoo and wash every few days and it will last weeks. You’ll probably need two bottles for very long hair - mine is short and a bottle lasts at least four applications. Love this stuff - i’ve been dying my hair for 40 years and this is the best temp dye i’ve ever used.