---
product_id: 523586326
title: "SAMSUNG 77-Inch Class OLED 4K S90C Series Quantum HDR, Dolby Atmos Object Tracking Sound Lite, Ultra Thin, Q-Symphony 3.0, Gaming Hub, Smart TV with Alexa Built-in (QN77S90C, 2023 Model)"
brand: "samsung"
price: "฿336274"
currency: THB
in_stock: true
reviews_count: 3
category: "Samsung"
url: https://www.desertcart.co.th/products/523586326-samsung-77-inch-class-oled-4k-s90c-series-quantum-hdr
store_origin: TH
region: Thailand
---

# 120Hz Motion Xcelerator Turbo Pro refresh rate 77-inch OLED 4K immersive display Dolby Atmos + Object Tracking Sound Lite SAMSUNG 77-Inch Class OLED 4K S90C Series Quantum HDR, Dolby Atmos Object Tracking Sound Lite, Ultra Thin, Q-Symphony 3.0, Gaming Hub, Smart TV with Alexa Built-in (QN77S90C, 2023 Model)

**Brand:** samsung
**Price:** ฿336274
**Availability:** ✅ In Stock

## Summary

> ✨ Elevate your entertainment — where stunning visuals meet immersive sound and sleek design!

## Quick Answers

- **What is this?** SAMSUNG 77-Inch Class OLED 4K S90C Series Quantum HDR, Dolby Atmos Object Tracking Sound Lite, Ultra Thin, Q-Symphony 3.0, Gaming Hub, Smart TV with Alexa Built-in (QN77S90C, 2023 Model) by samsung
- **How much does it cost?** ฿336274 with free shipping
- **Is it available?** Yes, in stock and ready to ship
- **Where can I buy it?** [www.desertcart.co.th](https://www.desertcart.co.th/products/523586326-samsung-77-inch-class-oled-4k-s90c-series-quantum-hdr)

## Best For

- samsung enthusiasts

## Why This Product

- Trusted samsung brand quality
- Free international shipping included
- Worldwide delivery with tracking
- 15-day hassle-free returns

## Key Features

- • **Sleek LaserSlim Design:** At just 4mm thin with near bezel-free edges, this TV is a statement piece that elevates any modern living space.
- • **Immersive 3D Audio Experience:** Dolby Atmos combined with Object Tracking Sound Lite delivers dynamic sound that moves with the action, pulling you deeper into every moment.
- • **Smart Hub & Sustainable Remote:** Access the Samsung Gaming Hub and all your favorite streaming apps effortlessly, while the SolarCell Remote redefines eco-friendly convenience.
- • **Cinematic Brilliance in 77 Inches:** Experience breathtaking Quantum HDR OLED with Pantone-validated colors that bring every scene to life in vivid, true-to-life detail.
- • **Ultra-Smooth Motion for Gamers & Sports Fans:** 120Hz refresh rate with Motion Xcelerator Turbo Pro ensures razor-sharp, blur-free action whether you're gaming or watching live sports.

## Overview

The Samsung 77-Inch Class OLED 4K S90C (2023) combines cutting-edge Quantum HDR OLED technology with a powerful Neural Quantum Processor for AI-enhanced 4K upscaling. Featuring a 120Hz Motion Xcelerator Turbo Pro refresh rate, Dolby Atmos with Object Tracking Sound Lite, and Pantone-validated colors, it delivers an unparalleled cinematic and gaming experience. Its ultra-thin LaserSlim design and eco-friendly SolarCell Remote make it a stylish, sustainable centerpiece for any smart home.

## Description

Prepare to be captivated. Whether you prefer dramatic thrillers or fantasy football, lose yourself in the viewing adventure with a contrast-rich picture. Let your picture do the talking with the sleek and thin LaserSlim design. You’ll see pure blacks, bright whites and dramatic color, while the audio pulls you into the action thanks to Dolby Atmos™® built-in and Object Tracking Sound Lite. The Samsung OLED experience doesn’t stop there—shifting adventures is a breeze with access to the latest Smart TV apps and Samsung Gaming Hub.*** *Utilizes AI-Based formulas. **S90C 55" - 77" have Quantum HDR OLED. ***Q-Series and S-Series soundbars sold separately. ****S90C 55" – 77” have Motion Xcelerator Turbo Pro (up to 144hz with compatible PC-connected content). *****High speed internet connection, additional gaming service subscriptions and compatible controller required.

Review: Best tv ever owned - The Samsung TV was ordered on a Friday afternoon, delivered Sunday morning. Box was un-damaged, in 5 ⭐️ shape. Had to first remove the 8 year old Sony TV before installing the new Samsung. It is a 2 person job, but only because of the size of the TV, 65”, not the weight, bulky to manage with only one. The Samsung was sitting on the same cabinet as the old Sony, no wall installation. The platform legs the Samsung TV sits on are easily installed, and sturdy. The new tv rested on a table covered with a blanket. It’s best to connect the cables while still on the table, for the HDMI and soundbar. When the tv is upright it is a little more difficult to see the ports. Easily flipped the tv onto the cabinet. Hardware setup complete. Power up the tv, about 20 minutes to configure the software for the tv, as well as the existing Sony soundbar, which works great. Oh, the picture … we have DirectV, absolutely amazing picture. This is the older model Samsung S90C, the S90D was actually on sale briefly for the same price. Compared the ratings for both between the S90C and the S90D, and the S90C somehow performed significantly better, especially for Sports. The S90D did better for gaming, faster processor, but that’s not now how this tv will be used, it’s mainly for movies and sports. Picked the S90C for just that reason. Buying the kids the same for Christmas. Fortunately did not have to contact Samsung support, which is getting poor grades for those that unfortunately need that service. Hoping luck holds out.
Review: Quantum Television - As a videophile. Buying a Television set is a very hard decision. After Plasma sets were discontinued due to energy consumption I thought the color and motion handling was lost forever. In 2016 I made a purchase of the last 3D capable OLED set, the LG 55" C6. The C6 had inky blacks but the color always left something more to be desired. It also had HDMI 2.0 ports which was limited to non-HDR 4K 60hz gaming which was less than ideal in today's high frame rate environment. Enter Quantum Dot OLED. I wanted a set that would dazzle the senses. That meant no compromise image quality and capabilities. I own a gaming PC with a 4090 and a PS5. I wanted to hook up both and enjoy high refresh rate gaming with minimal lag. I wanted to be able to watch any movie in SDR or HDR and be able to pick out every detail in the shadows and experience every shade of 1 Billion colors. This is the TV that does it all. Not only does it do 4K 144hz when connected to my 4090 via a Zeskit HDMI 2.1 certified cable. It also does ALLM and 120hz when connected to the PS5. That is the power of the SoC that is running the display and mainboard. You are getting 48 gbps on all four of the HDMI ports. That means you can easily connect a PC, PS5 and an Apple TV 4K and be able to run lossless audio back to your soundbar or home theater with zero compromise. All of the HDMI-CEC is here. Seamlessly adjust the volume of your soundbar or select "Play Movie" within your PS5 without having to touch the controller. And once you're done, pressing the power button on the Samsung remote turns off all of the connected devices. Many have said that other OLED sets without quantum dot technology do the exact same thing at a lower cost. This to me is the minimum entry price into high end OLED tech in 2023. There is no other set that will provide you with this high of a picture quality. When gaming at 144hz the screen is fluid and smooth. There is minimal tearing when VFR is enabled. On the PS5 Gran Turismo 7 looks stunning. Everything from the audience in the grandstands to the pebbles on the edges of the track are tack sharp and clearly visible. Colors can either drip off the screen in Standard mode or they can be accurate and impactful in Filmmaker mode or in Original PQ Game Mode. Dune 2021 4K UHD is the best disc I have for testing out a set. This S90C passed with flying colors. There was no purple tint to any of the many shades of grey. For a couple of hundred dollars more you can be bleeding edge with the Sony A95L or the Samsung S95C but for all intents and purposes, the S90C is perfect.

## Features

- SAMSUNG OLED TECHNOLOGY: See movies, games, and more in a whole new light thanks to the mesmerizing picture quality across a full range of gorgeous colors; Only a brand like Samsung can provide incredible detail and unbelievable screen brightness
- NEURAL QUANTUM PROCESSOR W/ 4K UPSCALING: If you’re streaming an HD movie, watching sports, or looking at home videos, experience it all transformed into sharp 4K resolution with our high-performance, AI powered processor*
- QUANTUM HDR OLED: With fine-tuned brightness and optimized contrast made possible by self-illuminating pixels, your picture is instantly enhanced as Quantum HDR OLED analyzes each scene so you can enjoy rich and accurate colors
- PANTONE VALIDATED: Enjoy color validated by industry leading experts at Pantone, so that images on the screen look as incredible as they do in real life
- DOLBY ATMOS & OBJECT TRACKING SOUND LITE: Keep your ears on the action with Dolby Atmos and virtual top speakers that follow the story; When a dragon swoops across the screen, 3D sound moves along with it thanks to Object Tracking Sound Lite
- LASERSLIM DESIGN: On or off, this sleek TV looks beautiful anywhere—with a depth of only 4mm, its virtually bezel-free and with your choice of a near flush-fit wall mount solution or a streamlined Simple Plus Metal stand
- Q-SYMPHONY 3.0: Amp up your audio with the greatest duo of all time—Samsung TVs paired with a Samsung soundbar; With Q-Symphony, your TV speakers paired with Q-Series and S-Series soundbar operate as one**
- MOTION XCELERATOR TURBO PRO: Motion Xcelerator Turbo Pro creates consistently crisp 4K visuals at blazing-fast speeds up to 120hz and Game Motion Plus goes up to 144hz with compatible PC-connected content
- SAMSUNG GAMING HUB: Gaming comes together–bringing the best of console games, streaming games and more–all in one place; Get easier access to games, standalone apps and accessories, get recommendations for other games, adjust settings and more***
- SOLAR CELL REMOTE: Turn up the volume on sustainability with the innovative SolarCell Remote; It features a solar panel for charging, as well as other smart features including a built-in microphone to use with your favorite voice assistant

## Technical Specifications

| Specification | Value |
|---------------|-------|
| ASIN | B0BWFVJVTX |
| Additional Features | Filmmaker Mode, Universal Guide, Ambient Mode+, Multiple Voice Assistants, Samsung TV Plus, Multi View, SmartThings Compatible, Samsung Health, Music Wall, Gaming Hub, Infinity One Design with One Connect Box, Slim OC Stand, AI Upscaling, Motion Xcelerator Turbo Pro, Pantone Validated Color, Ultra Viewing Angle, Real Depth Enhancer, Expert Calibration, FreeSync Premium Pro, Auto Game Mode (ALLM), … |
| Aspect Ratio | 16:9 |
| Audio Encoding | Dolby Atmos |
| Audio Input | HDMI, USB |
| Audio Output Mode | Digital |
| Base Depth | 14.2 Inches |
| Best Sellers Rank | #79,228 in Electronics ( See Top 100 in Electronics ) #42 in OLED TVs |
| Brand | Samsung |
| Built-In Media | Power Cable, Remote Control, User Manual |
| Color | Titan Black |
| Connectivity Technology | Bluetooth, Ethernet, HDMI, USB, Wi-Fi |
| Connector Type | HDMI, USB |
| Contrast Ratio | High |
| Control Method | Remote |
| Controller Type | Remote Control |
| Customer Reviews | 4.2 4.2 out of 5 stars (812) |
| Display Backlight Technology | Self-Luminous |
| Display Language Options | English |
| Display Refresh Rate in Hertz | 120 |
| Display Size Class | 77 Inches |
| Display Technology | OLED |
| HDR Format Supported | HDR10+ |
| Hardware Interface | Bluetooth, Ethernet, HDMI, USB |
| Has Color Screen | Yes |
| Integrated Surround Sound Format | Dolby Atmos |
| Internet Applications | Apple TV+, Samsung TV Plus, Netflix, YouTube, Prime Video, Disney+, Hulu, Xbox, Nvidia GeForce NOW, ESPN and Max |
| Is Electric | Yes |
| Item Dimensions D x W x H | 14.2"D x 67.7"W x 41.1"H |
| Item Type Name | Television |
| Item Weight | 104 Pounds |
| Line Voltage | 110 VAC 60 Hz |
| Manufacturer | Samsung |
| Mfr Part Number | QN77S90CAFXZA |
| Model Name | E1SAMQN77S90CARB |
| Model Number | E1SAMQN77S90CARB |
| Model Series | S90C |
| Model Year | 2023 |
| Motion Enhancement Technology | Motion Xcelerator Turbo Pro |
| Mounting Type | Wall Mount |
| Number of Audio Channels | 2.1 |
| Number of Component Inputs | 4 |
| Number of Component Outputs | 4 |
| Operating System | Tizen |
| Picture Quality Enhancement Technology | OLED |
| Refresh Rate | 120 Hz |
| Remote Required Battery Size | CR2032 |
| Resolution | 4K |
| Screen Finish | Glossy |
| Screen Size | 77 Inches |
| Signal Format | HDMI |
| Size | 77-Inch |
| Speaker Description | Dolby Atmos™® built-in, Object Tracking Sound Lite, Quantum HDR OLED |
| Total Audio Out Ports | 4 |
| Total Number of HDMI Ports | 4 |
| Total Serial Ports | 1 |
| Total USB 2.0 Ports | 2 |
| Total Usb Ports | 2 |
| Tuner Type | ATSC |
| UPC | 887276749365 |
| Unit Count | 1.0 Count |
| VESA Mount Standard | 400 x 300 mm |
| Video Encoding | H.265 (HEVC) |
| Viewing Angle | 178 Degrees |
| Voltage | 120 Volts |
| Warranty Description | 1 Year Manufacturer |
| Warranty Type | 1 Year Warranty |
| Water Resistance Level | Not Water Resistant |
| Wireless Technology | Bluetooth, Wi-Fi |

## Product Details

- **Aspect Ratio:** 16:9
- **Brand:** Samsung
- **Connectivity Technology:** Bluetooth, Ethernet, HDMI, USB, Wi-Fi
- **Display Technology:** OLED
- **Included Components:** Power Cable, Remote Control, User Manual
- **Product Dimensions:** 14.2"D x 67.7"W x 41.1"H
- **Refresh Rate:** 120 Hz
- **Resolution:** 4K
- **Screen Size:** 77 Inches

## Images

![SAMSUNG 77-Inch Class OLED 4K S90C Series Quantum HDR, Dolby Atmos Object Tracking Sound Lite, Ultra Thin, Q-Symphony 3.0, Gaming Hub, Smart TV with Alexa Built-in (QN77S90C, 2023 Model) - Image 1](https://m.media-amazon.com/images/I/81qzesFxZvL.jpg)
![SAMSUNG 77-Inch Class OLED 4K S90C Series Quantum HDR, Dolby Atmos Object Tracking Sound Lite, Ultra Thin, Q-Symphony 3.0, Gaming Hub, Smart TV with Alexa Built-in (QN77S90C, 2023 Model) - Image 2](https://m.media-amazon.com/images/I/61BW+Zh-9+L.jpg)
![SAMSUNG 77-Inch Class OLED 4K S90C Series Quantum HDR, Dolby Atmos Object Tracking Sound Lite, Ultra Thin, Q-Symphony 3.0, Gaming Hub, Smart TV with Alexa Built-in (QN77S90C, 2023 Model) - Image 3](https://m.media-amazon.com/images/I/81e2L95Ad+L.jpg)
![SAMSUNG 77-Inch Class OLED 4K S90C Series Quantum HDR, Dolby Atmos Object Tracking Sound Lite, Ultra Thin, Q-Symphony 3.0, Gaming Hub, Smart TV with Alexa Built-in (QN77S90C, 2023 Model) - Image 4](https://m.media-amazon.com/images/I/811SUDelz4L.jpg)
![SAMSUNG 77-Inch Class OLED 4K S90C Series Quantum HDR, Dolby Atmos Object Tracking Sound Lite, Ultra Thin, Q-Symphony 3.0, Gaming Hub, Smart TV with Alexa Built-in (QN77S90C, 2023 Model) - Image 5](https://m.media-amazon.com/images/I/71nVhgJHhCL.jpg)

## Available Options

This product comes in different **Size, Style** options.

## Questions & Answers

**Q: Is this tv fully compatible with the hw-q950t dolby atmos 9.1.4 soundbar?  is there a better/newer soundbar that would be a better match to this tv?**
A: Yes, the S90C is absolutely compatible with the HW-Q950T; however, if you'd like to take advantage of newly added features like Q-Symphony (TV+Soundbar audio simultaneously), we recommend checking out our 2023 HW-Q990C Soundbar (Amazon ASIN/Product ID: B0C2RDZSFD).
~ Samsung Specialist

**Q: Does this tv have audio digital out (optical) ?**
A: Yes, it does have a digital audio out. Additionally,  it also has 4 HDMI, one of them an ARC, 2 USB, 1 LAN inputs. Overall a great choice that you cannot go wrong with.  Here's a link to the back of this product that show all the available connections: https://image-us.samsung.com/SamsungUS/home/television-home-theater/tvs/oled-tv/03152023/S90C_GALLERY4.jpg?$product-details-jpg$

**Q: Is this made in us?**
A: Thanks for your question. Samsung TVs sold in North America are manufactured in Mexico.
World Wide Stereo – since 1979 – and a proud authorized Samsung dealer.

**Q: What is the best tv with refresher rate 240hz 65"?**
A: The S90C features Motion Rate 240 - the highest available on 2023 Samsung TVs.
~ Samsung Specialist

## Customer Reviews

### ⭐⭐⭐⭐⭐ Best tv ever owned
*by J***C on July 22, 2025*

The Samsung TV was ordered on a Friday afternoon, delivered Sunday morning. Box was un-damaged, in 5 ⭐️ shape. Had to first remove the 8 year old Sony TV before installing the new Samsung. It is a 2 person job, but only because of the size of the TV, 65”, not the weight, bulky to manage with only one. The Samsung was sitting on the same cabinet as the old Sony, no wall installation. The platform legs the Samsung TV sits on are easily installed, and sturdy. The new tv rested on a table covered with a blanket. It’s best to connect the cables while still on the table, for the HDMI and soundbar. When the tv is upright it is a little more difficult to see the ports. Easily flipped the tv onto the cabinet. Hardware setup complete. Power up the tv, about 20 minutes to configure the software for the tv, as well as the existing Sony soundbar, which works great. Oh, the picture … we have DirectV, absolutely amazing picture. This is the older model Samsung S90C, the S90D was actually on sale briefly for the same price. Compared the ratings for both between the S90C and the S90D, and the S90C somehow performed significantly better, especially for Sports. The S90D did better for gaming, faster processor, but that’s not now how this tv will be used, it’s mainly for movies and sports. Picked the S90C for just that reason. Buying the kids the same for Christmas. Fortunately did not have to contact Samsung support, which is getting poor grades for those that unfortunately need that service. Hoping luck holds out.

### ⭐⭐⭐⭐⭐ Quantum Television
*by A***R on November 23, 2023*

As a videophile. Buying a Television set is a very hard decision. After Plasma sets were discontinued due to energy consumption I thought the color and motion handling was lost forever. In 2016 I made a purchase of the last 3D capable OLED set, the LG 55" C6. The C6 had inky blacks but the color always left something more to be desired. It also had HDMI 2.0 ports which was limited to non-HDR 4K 60hz gaming which was less than ideal in today's high frame rate environment. Enter Quantum Dot OLED. I wanted a set that would dazzle the senses. That meant no compromise image quality and capabilities. I own a gaming PC with a 4090 and a PS5. I wanted to hook up both and enjoy high refresh rate gaming with minimal lag. I wanted to be able to watch any movie in SDR or HDR and be able to pick out every detail in the shadows and experience every shade of 1 Billion colors. This is the TV that does it all. Not only does it do 4K 144hz when connected to my 4090 via a Zeskit HDMI 2.1 certified cable. It also does ALLM and 120hz when connected to the PS5. That is the power of the SoC that is running the display and mainboard. You are getting 48 gbps on all four of the HDMI ports. That means you can easily connect a PC, PS5 and an Apple TV 4K and be able to run lossless audio back to your soundbar or home theater with zero compromise. All of the HDMI-CEC is here. Seamlessly adjust the volume of your soundbar or select "Play Movie" within your PS5 without having to touch the controller. And once you're done, pressing the power button on the Samsung remote turns off all of the connected devices. Many have said that other OLED sets without quantum dot technology do the exact same thing at a lower cost. This to me is the minimum entry price into high end OLED tech in 2023. There is no other set that will provide you with this high of a picture quality. When gaming at 144hz the screen is fluid and smooth. There is minimal tearing when VFR is enabled. On the PS5 Gran Turismo 7 looks stunning. Everything from the audience in the grandstands to the pebbles on the edges of the track are tack sharp and clearly visible. Colors can either drip off the screen in Standard mode or they can be accurate and impactful in Filmmaker mode or in Original PQ Game Mode. Dune 2021 4K UHD is the best disc I have for testing out a set. This S90C passed with flying colors. There was no purple tint to any of the many shades of grey. For a couple of hundred dollars more you can be bleeding edge with the Sony A95L or the Samsung S95C but for all intents and purposes, the S90C is perfect.

### ⭐⭐⭐⭐⭐ Amazing Picture Quality
*by R***N on November 30, 2023*

At the time of writing this, this tv provides the most bang for your buck among the higher end tvs. The picture quality is phenomenal, side by side with the s95c the picture looks identical (some feature differences but not enough to justify the large price difference). The sound is pretty good for TV speakers on it as well but still can't compare to a high end sound system. A nice added bonus is if you have a compatible q series Samsung sound bar system then this tv will augment that system and provide more speakers to the center channel (only draw back is that this feature will not work for external devices that are plugged into the sound bar itself while connected over E-arc. Dolby vision is missing which is a point against it but hdr10+ on this looks just as good as this TV gets super bright while running hdr content. Something to be aware of is that there is no dts passthrough support so if you have a plex library or a physical media library you'll need to work around this limitation by having a dts supported streaming device such as an Nvidia shield or Blu-ray player plugged into a sound bar that does support dts and pass the video signal back via E-arc to the TV, the built in plex app on the TV down samples to stereo sound so I would not recommend it. If you use Samsung's smartthings this seamlessly integrates with that environment and can even act as a new smartthings hub. The ability to calibrate the TV with a smart app is a nice touch and does make a significant difference on color accuracy. Overall even with the couple drawbacks I mentioned above I highly recommend this tv as it is a stunning display.

## Frequently Bought Together

- SAMSUNG 77-Inch Class OLED 4K S90C Series Quantum HDR, Dolby Atmos Object Tracking Sound Lite, Ultra Thin, Q-Symphony 3.0, Gaming Hub, Smart TV with Alexa Built-in (QN77S90C, 2023 Model)
- ECHOGEAR MaxMotion TV Wall Mount for Large TVs 42" to 90" - Full Motion Has Smooth Swivel, Tilt, & Extension - Universal Design Works with Samsung, Vizio & More - Includes Hardware & Drill Template

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*Product available on Desertcart Thailand*
*Store origin: TH*
*Last updated: 2026-04-24*