---
product_id: 54659090
title: "The Luxury Strategy: Break the Rules of Marketing to Build Luxury Brands Hardcover – 3 Sept. 2012"
brand: "jean-noël kapferervincent bastien"
price: "฿6571"
currency: THB
in_stock: true
reviews_count: 8
url: https://www.desertcart.co.th/products/54659090-the-luxury-strategy-break-the-rules-of-marketing-to-build
store_origin: TH
region: Thailand
---

# The Luxury Strategy: Break the Rules of Marketing to Build Luxury Brands Hardcover – 3 Sept. 2012

**Brand:** jean-noël kapferervincent bastien
**Price:** ฿6571
**Availability:** ✅ In Stock

## Quick Answers

- **What is this?** The Luxury Strategy: Break the Rules of Marketing to Build Luxury Brands Hardcover – 3 Sept. 2012 by jean-noël kapferervincent bastien
- **How much does it cost?** ฿6571 with free shipping
- **Is it available?** Yes, in stock and ready to ship
- **Where can I buy it?** [www.desertcart.co.th](https://www.desertcart.co.th/products/54659090-the-luxury-strategy-break-the-rules-of-marketing-to-build)

## Best For

- jean-noël kapferervincent bastien enthusiasts

## Why This Product

- Trusted jean-noël kapferervincent bastien brand quality
- Free international shipping included
- Worldwide delivery with tracking
- 15-day hassle-free returns

## Description

Full description not available

## Technical Specifications

| Specification | Value |
|---------------|-------|
| Best Sellers Rank | #756,879 in Books ( See Top 100 in Books ) #33 in Product Management #252 in Advertising (Books) #1,970 in Business Management (Books) |
| Customer Reviews | 4.5 4.5 out of 5 stars (380) |
| Dimensions  | 6.54 x 1.06 x 9.49 inches |
| Edition  | 2nd |
| ISBN-10  | 0749464917 |
| ISBN-13  | 978-0749464912 |
| Item Weight  | 1.85 pounds |
| Language  | English |
| Print length  | 408 pages |
| Publication date  | September 25, 2012 |
| Publisher  | Kogan Page |

## Images

![The Luxury Strategy: Break the Rules of Marketing to Build Luxury Brands Hardcover – 3 Sept. 2012 - Image 1](https://m.media-amazon.com/images/I/61Oq-cgZ7GL.jpg)

## Customer Reviews

### ⭐⭐⭐⭐⭐ Really dry, but SO good
*by A***P on 4 December 2023*

If you can get into it, this book is really packed with information. I’ve learned so much, and it’s given me a great deal to think about for our brand. I recommend this one a lot!

### ⭐⭐⭐⭐⭐ The must have book if you work in the luxury sector
*by C***T on 13 March 2013*

This book is a must have if you work or are interested in the luxury sector. It covers all the issues (from the definition of luxury, marketing, brand management, business models, luxury and the internet, etc) and is very practical. The authors are well known within the luxury sector and they poured their experience in this book. I particularly enjoyed the chapter on the anti-laws of luxury marketing (in itself worth the price of the entire book). The book is packed full with examples taken from real luxury brands and flows amazingly: very well written, clear and straight to the point. The examples are still current as the book was published in 2012.Such a shame it contains some minor errors (Ferre' was a designer for Dior and not for Chanel as the authors stated) and several spelling mistakes. Additionally the chapter on brand stretching and brand extension is a little bit messy as the authors keep on jumping from one concept to the other without any clear logic behind it - it starts talking about brand extension then in the next paragraph is brand stretching and then back to brand extension.

### ⭐⭐⭐⭐⭐ Great content, nice ideas and a view of what ...
*by K***K on 23 December 2016*

The BIBLE of Luxury Marketing for every manager in the sector!Great content, nice ideas and a view of what luxury is really about. Especially this version with the updated opinion of Kapferer on how luxury brands should use the internet is marvelous!

## Frequently Bought Together

- The Luxury Strategy: Break the Rules of Marketing to Build Luxury Brands
- Kapferer on Luxury: How Luxury Brands Can Grow Yet Remain Rare
- Rethinking Prestige Branding: Secrets of the Ueber-Brands

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*Product available on Desertcart Thailand*
*Store origin: TH*
*Last updated: 2026-02-20*