Principles of Marketing, 19th Edition
Product ID: 547143406
🌐Focus on digital age & social media impact
📈19th Edition - Latest marketing trends
📊Real-world case studies & brand stories
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Description
📚 Unlock the future of marketing — where strategy meets digital savvy!
- ACCESSIBLE PRACTICAL - Complex marketing concepts broken down into clear, easy-to-understand language with helpful visuals and summaries.
- PANDEMIC ERA MARKETING - Explore how COVID-19 reshaped marketing challenges and opportunities, preparing you for the new normal.
- REAL WORLD BRAND STORIES - Learn from top global and Indian brands like McDonald’s, Patanjali, and Royal Enfield to see marketing in action.
- DIGITAL SOCIAL MEDIA FOCUS - Master the art of customer engagement and value creation in the era of social media and high-tech relationships.
- CUTTING EDGE MARKETING INSIGHTS - Stay ahead with the 19th edition’s updated trends and strategies tailored for today’s digital-first world.
Principles of Marketing, 19th Edition by Pearson Education is a comprehensive textbook that equips students and professionals with foundational and contemporary marketing knowledge. It emphasizes customer value, engagement, and digital transformation, featuring updated case studies from global and Indian brands. This edition addresses the evolving marketing landscape shaped by social media, technology, and pandemic-driven shifts, making it an essential resource for mastering modern marketing principles.
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