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A practical guide to growing your product design career Knowing every vibe-coding tool or Figma trick doesn’t get you promoted. Learn 12 skills that do, like presenting, mentoring, giving feedback, and improving processes. An industry-backed approach to growth Based on how more than 50 companies evaluate designers and employees, including Etsy, Medium, Dropbox, Square, Figma, Zendesk, Intercom, and Coursera. Master the 12 skills by which top companies evaluate UX designers Set career goals within six design career paths Learn which skills top companies require designers to have at each level Build an actionable growth plan to reach your next level Improve 12 crucial design skills with actionable frameworks (mentoring, giving feedback, presenting, managing stakeholders, improving processes, etc.) Put the above into practice at work to get promoted faster Get answers to these questions: What career options do I have as a designer? What career path is right for me? What are the steps to reach my career goal? How do companies evaluate designers? What are my skill levels? What competencies should I be working on? How do I get a promotion? How do I practically improve my skills? What’s inside More than 60 concrete action items on growing your career Six templates and canvases for career planning Printable PDF canvas for your growth plan 14 recommendations for additional resources The skills that outlast the tools Tools change every year – Figma replaces Sketch, AI introduces new tools and workflows. The skills companies actually use to evaluate designers don't. That's why this book is a timeless guide for your career growth. Review: An actionable plan to grow your career - This book demystifies the employee review process, how companies weigh core competencies, and it gives designers an action plan for growing their career by focusing on what matters. A must read for any designer looking to change career tracks, or who is struggling to get promoted to the next level. Review: an extensive guide for the contemporary product designer - The Path to SPD boasts remarkable detail, effortlessly capturing the product designer career struggles and offering a roadmap for growth. With practical tips and an insightful framework reminiscent of the author's previous works, it's essential for both budding and senior designers. I highly recommend it to anyone seeking to strategize their progression or coach their team effectively.










| Best Sellers Rank | #209,080 in Books ( See Top 100 in Books ) #25 in User Experience & Website Usability #60 in Web Design (Books) |
| Customer Reviews | 4.3 out of 5 stars 88 Reviews |
B**.
An actionable plan to grow your career
This book demystifies the employee review process, how companies weigh core competencies, and it gives designers an action plan for growing their career by focusing on what matters. A must read for any designer looking to change career tracks, or who is struggling to get promoted to the next level.
A**H
an extensive guide for the contemporary product designer
The Path to SPD boasts remarkable detail, effortlessly capturing the product designer career struggles and offering a roadmap for growth. With practical tips and an insightful framework reminiscent of the author's previous works, it's essential for both budding and senior designers. I highly recommend it to anyone seeking to strategize their progression or coach their team effectively.
M**O
Las imágenes son de baja calidad
El libro es muy bueno, la información es clara y valiosa. Lo único malo es que las imágenes ilustrativas no se pueden apreciar bien debido a la baja calidad.
I**N
It's gonna be another bestseller
I bought the online version with all the materials, but now I feel I need a paper one as well, as it's definitely a book you want to come back to. First, I want to thank you Artiom for sharing your experience and knowledge. I was figuring out for a while how to approach my career growth and that book was just in time. It's now so clear to me how and what I should do, but not because of concrete "Next steps" (which are extremely valuable) but because of frameworks explained. It's priceless. And the reason why I think it's gonna be another bestseller is because it's so actionable. I think your books are the most (if not the only) practical books in Product design field and it's quite rare. Lastly, thanks for writing about the Product Design career as is. I mean, for some reason it was a relief to read about solo-designers (which is my case) and understand that some processes or issues I see are actually common, that the things I feel are natural to my position too. Everything you wrote just resonated with my current place and how things actually works today, and I feel it's extremely valuable to understands them. As they are rarely shared. Thanks again. It's been one of the best investment of my money and time so far. Can't wait what's your next book gonna be! Best of luck and to any Mid/Solo designer reading this review - highly recommend.
J**.
This book became the mentor that i needed
I bought the online version of "Path to Senior Designer," and it's one of those books you just can't put down, especially if you're in the design world. It's like finding the perfect mentor in book form, full of little nuggets of wisdom that stick with you. Reading it felt like having a light turned on during a confusing time in my career, especially when trying to step up to a senior role. It's packed with knowledge, but it's not just a dry textbook. It's like the Artiom is right there, chatting with you, making the tough stuff easy to understand and super actionable. Every page had something I could use right away, which is pretty rare for these kinds of books. Honestly, it's been a game changer for me. It's like having a career sidekick, always there with a bit of advice or a new way to look at things. I'm super grateful for this book – it's not just helped me grow professionally, but it's also been a huge confidence booster. Kudos to the Artiom for sharing their wisdom in such a cool, approachable way.
J**L
Great material, printing quality is off
The book content is good, but there are far too many pages where it's faded, most likely from poor printing jobs. For the price of the book I expected better quality.
J**E
A must read resource for any UX / Product Designer.
I wish this book existed when I was in college! The topics in this book will help you focus your efforts in a way that will help you grow in your product design career much faster. I recommend buying the "All Access" bundle on Artiom's website. This book along with all the bonus materials that Artiom includes in the bundle are worth their weight in gold.
K**R
Thoughtful and helpful!
I was one of the beta-readers and I highly recommend this book! As the author's previous work, this thougtfully written book provides tons of practical tips and thinking framework. It's helpful for designers on the more junior side to strategize their growth, and can also be an excellent coaching material for senior designers!
M**O
Ottimo, il migliore
Vuoi diventare un product manager? Questo è il libro giusto pet te!
S**N
Excellent guide for Product Designers
This is an AMAZING book. I'm currently creating a "blueprint" of how I want my career to develop and this book has given me all that I needed.
L**K
Practical and actionable
I really enjoyed this book, it’s packed with practical advice, clear frameworks, and insights. A great read for any designer looking to advance beyond mid-level roles with intention and clarity.
E**.
Muy útil para entender el camino en Product Design
Me gustó mucho este libro. En una carrera tan autodidacta como Product Design, a veces cuesta entender cómo se conectan todas las áreas y qué significa realmente crecer hacia un rol senior. Este libro ayuda a tener una visión más clara y estructurada del camino profesional. Muy recomendable si estás buscando dirección y claridad en tu crecimiento.
M**V
Very insightful resource
I read this book and lent it to a colleague of mine and it really helped us both progress in our carreers. Amazing resource of knowledge and insider experience.
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