Clairol Bold & Bright Permanent Hair Dye, V3 Intense Passion Plum Hair Color | Intense Vibrancy + Moisturizing Shine | Includes Color Boost Glaze to Amplify Color Anytime | Pack of 1

This hair dye is a great product as I was looking to cover a few grays. It completely covered the stubborn wiry gray hair (dare I say platinum?) that were starting to form around my temples. I have coily hair and this product did what henna, and that new 'shampoo in hair color' that is popular right now, could NOT do. This permanent dye was easy to apply, and the directions were fun to read. (Do a little dance while you shake the bottle, ha-ha). My hair was black, and I left it on for 25 minutes and got the most beautiful dark cinnamon brown color! Just lighter enough but not shockingly different. The gray hairs transformed into a shiny lighter color, and it looked like highlights. I wish I had a photo! I will use this every time I want to cover grays! p.s. IF THE PERSON ON THE BOX DOESN'T LOOK LIKE YOU BUT YOU FEEL THE COLOR IS A GOOD CHOICE, GO FOR IT! That's what I did, and I am happy with my results!

Really liked the ease of this coloring kit. Comes with gloves, developer bottle, color in squeeze tube, conditioner and a glaze for shine to be used in a week or so. The smell is nice and not amonia or toxic smelling. I used a chocolate color and put it all over (done mind the color on the forehead). Has a really nice and much needed added shine to my hair.

Best hair color I have ever used in my twenty plus years of dyeing. Remarkable color. Just wish the price wouldn't keep going up.

Went from blonde to this beautiful plum! Because of the length of my hair I got three boxes the first time and thank god I did! After washing and drying I was able to see the blonde that I missed and was able to fix it right away. It did lighten quite a bit just because I was so blonde to start and got very purple. But when I did my roots four week later I brushed it through and it’s been good this time around. The packet of booster was great to get me a couple of extra weeks before dying it again. In the past dark colors didn’t cover my greys which was why I was blonde for so many years. This covers everything!!

The color and shine is fantastic! But I think I'm allergic to the formula, I got really itchy on my scalp after using it and it took a few weeks to not feel it. I have used it three times on three different time periods, when my roots would show, a span of six months. Unfortunately I'm still allergic to the formula. The guava color is beautiful, but make sure your not sensitive to this particular hair dye, do the color patch test first instead of finding out the hard way, like I did. So good color, but may not be for you if you have sensitive skin.

My hair is frazzled from getting blonde highlites so I wanted to try something new for fall/winter. I like this color it’s pretty dark, esp for having really light hair before (my hair was a dark blonde light brown before I used this) still came out pretty dark. This is the “guava/magenta”. It did dye my greys pretty good. Only thing I didn’t like is when I run my fingers through it my hands are pink. UPDATE! I’ve had this color for months and I get nothing but compliments. Even from hair dresser who curled my hair for a party. Love this color!

The color was lovely but it washed out really fast and I don’t feel it was as good a product as other brands that I have used.

I used the chocolate and needed two boxes for my thick hair. The first bottle mixed up to almost a fluorescent orange. The second bottle looked like blood. I don’t know why there was a difference in two bottles of the same color, but thankfully it developed into a rich, chocolate brown. My hair feels very soft and shiny. I didn’t use the included conditioner, but used my own. I would repurchase, the color has lots of dimension.