

Desertcart purchases this item on your behalf and handles shipping, customs, and support to Thailand.
✨ Matte perfection that lasts all day—because your glow deserves no interruptions!
L.A. COLORS Truly Matte Foundation in Soft Beige delivers a long-lasting, medium coverage matte finish with a creamy, blendable texture. Designed for all skin types, it controls shine and provides a flawless, natural look that stays put from morning to night. Cruelty-free and budget-friendly, this foundation is a top choice for professionals seeking reliable, camera-ready skin without compromise.



























| ASIN | B077QNY2TD |
| Additional Features | Blendable, Buildable coverage, Creamy texture, Cruelty-free, Long Lasting |
| Age Range Description | Adult |
| Best Sellers Rank | #15,292 in Beauty & Personal Care ( See Top 100 in Beauty & Personal Care ) #153 in Foundation Makeup |
| Brand Name | L.A. COLORS |
| Color | Soft Beige |
| Container Type | Bottle |
| Contour Shade Undertone | Neutral |
| Country as Labeled | China |
| Coverage | Medium |
| Customer Reviews | 4.5 out of 5 stars 2,907 Reviews |
| Finish Types | Cream, Matte |
| Global Trade Identification Number | 00081555793548 |
| Item Dimensions | 1.25 x 1.25 x 4.5 inches |
| Item Form | Liquid |
| Item Type Name | MAKEUP FOUNDATION |
| Item Weight | 2.9 Ounces |
| Manufacturer | L.A. COLORS Cosmetics |
| Manufacturer Part Number | CLM354 |
| Material Type Free | Cruelty-free |
| Model Number | CLM354 |
| Number of Items | 1 |
| Package Information | Bottle |
| Package Type Name | Bottle |
| Product Benefits | Long-wearing |
| Recommended Uses For Product | Face |
| Skin Tone | All |
| Skin Type | All |
| UPC | 081555793548 |
| Unit Count | 1.35 Fluid Ounces |
O**O
Beautiful product, it completely met my expectations.
Great foundation for everyday use. It provides medium to full coverage with a smooth matte finish that lasts all day. Lightweight, easy to blend, and doesn’t feel heavy on the skin. Perfect for oily or combination skin. Excellent quality for the price—highly recommended!
K**Z
Great coverage and long-lasting!
I’m so impressed with this foundation! The coverage is full and flawless without feeling heavy on my skin. It blends beautifully and gives a smooth matte finish that lasts all day — even in the Florida heat! I love that it doesn’t oxidize or make my face look oily after a few hours. For the price, it performs better than some high-end brands. Highly recommend if you want affordable, reliable coverage!
J**T
Good coverage.
Lightweight. Blends well and good quality. Smooth finish and good coverage.
T**.
Works great for the price ❤️
I love how cheap this product is for how well it works! I look a bit powdery in this product but that's bc matte doesn't work for my skin type
M**S
Great Temporary Coverage with a Matte Finish
I’ve been using the LA Colors Truly Matte Foundation for several months now and I’m impressed with how well it performs for the price. It offers solid coverage that evens out my skin tone without feeling heavy or cakey. The matte finish is perfect for my oily skin—it keeps shine under control throughout the day. The pump dispenser is convenient and hygienic, and I appreciate the generous 1.35 oz size. It blends easily with my beauty blender. My only minor complaint is that when first applied, the coverage is amazing, and indeed is full coverage, however, after a few hours it starts breaking down and looking patchy and cakey. I do prep my face well beforehand with a good moisturize and primer. Overall, it’s a fantastic budget-friendly foundation that delivers on some of it's promises. and keeping in mind that you really do get what you pay for, I may have to upgrade to a pricier brand to get an all day full coverage that will stay put.
S**E
Pleasantly surprised : CLM352 Natural
It is difficult to find my shade, I am Asian mix, so I have light olive skin tone. I am fair warm / light. My Clinique shade is Alabaster 10, I got the CLM352 Natural. I am a skeptic about everything, however willing to try. Gave this shade a try, again, pleasantly surprised. I will be buying again. I did apply it on top of my primer (Milk, water based) and did apply my foundation powder (NYX Nude, stay matte not flat.) I have spent a lot of money on makeup for years. I wanted to find makeup less expensive, but same look and quality. This shade does give me both. I applied it with a sponge applicator, it does spread evenly and easily. I recommend anyone curious to give this brand a try! You don’t know until you try it. Update: I stopped applying the foundation over the Milk water based primer. I apply it over Elf Holy Hydration (I tend to use dry skin in the Fall and Winter) after my face lotion has dried enough to where it is slightly “touch sticky,” then I apply this foundation. All other steps are the same. I will be buying my third bottle soon! You gotta give this foundation a try!
T**.
Good foundation at a good price!
Really good budget friendly foundation. This foundation takes a couple coats to completely cover everything but for the price it's worth it! It lasts all day while wearing. This foundation has a pump on it to make application easier. It's lightweight with a good texture. Perfect for my skin when on a budget.
A**E
Beautiful coverage yet not too thick
This makeup has a range of colors for skin tones and looks flawless. I get so many compliments.
V**R
Five stars
Very satisfied. I normally use dior skin forever but i like this better because my skin looks dewy after a couple of hours and it last the whole day. Best of all its very cheap.
S**I
My Holy grail foundation
My foundation search has ended here with this holy grail matte foundation Coverage - Absolutely awesome Blendable - Amazing Cakey - Not at all for any number of layers It's absolutely matte but not very dry yet hydrating. Longevity - 5 to 6hours without primer in Bangalore clime. It's stayed on my oily skin no other foundation. With this range has ever stayed on. Cruelty free and vegan!!!! Its worthier than many high end brands.
A**A
Medium beige
Hands down to this magical foundation which is truly matte for real. Amazing long lasting formula and it just feels like you're second skin. Worth the price.Go for it without a doubt👍🏻
M**A
Great product & fast delivery
Fast delivery, great product. Very securely packed. Would highly recommend! Thanks
Y**A
Excelente!
Muy buena cobertura, deja la piel hermosa, yo la use con una esponja de esas con las que se aplica el polvo y me quedo increíble.
Trustpilot
2 weeks ago
1 week ago