---
product_id: 6045881
title: "Cutting Edge Marketing Analytics: Real World Cases and Data Sets for Hands On Learning (FT Press Analytics)"
brand: "rajkumar venkatesanpaul farrisronald wilcox"
price: "฿11810"
currency: THB
in_stock: true
reviews_count: 8
url: https://www.desertcart.co.th/products/6045881-cutting-edge-marketing-analytics-real-world-cases-and-data-sets
store_origin: TH
region: Thailand
---

# Cutting Edge Marketing Analytics: Real World Cases and Data Sets for Hands On Learning (FT Press Analytics)

**Brand:** rajkumar venkatesanpaul farrisronald wilcox
**Price:** ฿11810
**Availability:** ✅ In Stock

## Quick Answers

- **What is this?** Cutting Edge Marketing Analytics: Real World Cases and Data Sets for Hands On Learning (FT Press Analytics) by rajkumar venkatesanpaul farrisronald wilcox
- **How much does it cost?** ฿11810 with free shipping
- **Is it available?** Yes, in stock and ready to ship
- **Where can I buy it?** [www.desertcart.co.th](https://www.desertcart.co.th/products/6045881-cutting-edge-marketing-analytics-real-world-cases-and-data-sets)

## Best For

- rajkumar venkatesanpaul farrisronald wilcox enthusiasts

## Why This Product

- Trusted rajkumar venkatesanpaul farrisronald wilcox brand quality
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- 15-day hassle-free returns

## Description

Cutting Edge Marketing Analytics: Real World Cases and Data Sets for Hands On Learning (FT Press Analytics)

## Images

![Cutting Edge Marketing Analytics: Real World Cases and Data Sets for Hands On Learning (FT Press Analytics) - Image 1](https://m.media-amazon.com/images/I/A1PDSAkt5kL.jpg)
![Cutting Edge Marketing Analytics: Real World Cases and Data Sets for Hands On Learning (FT Press Analytics) - Image 2](https://m.media-amazon.com/images/I/A1dsxr5kSjL.jpg)
![Cutting Edge Marketing Analytics: Real World Cases and Data Sets for Hands On Learning (FT Press Analytics) - Image 3](https://m.media-amazon.com/images/I/41lrnpThVeL.jpg)

## Customer Reviews

### ⭐⭐⭐⭐⭐ Every marketer needs to read this book
*by L***I on June 19, 2014*

I couldn't help myself and wait until the printed version come out, so I just bought the kindle version. It is a great book that bridges the gap between relevant theory and real cases. Very good approach.Despite the need for managers to justify marketing expenditures and contribute to bring higher level of profitability to the company, a considerable amount of companies do not have a properly marketing resource allocation analysis. Also, most of marketers have asked for the development of tools and methodologies to support their decisions.This book came out in a perfect time to provide marketers with the necessary knowledge to do that.All chapters are very good and important. One of my favorites is chapter 22 "implementing marketing analytics". This is a great challenge and this chapter helps to move from analytics to action.I am a professor of Marketing at FGV in Brazil and this book will be part of the reading materials in my marketing analytics classes.Very important contribution to our field. Definitely recommend this book. The content corroborates with the title, that is, cutting-edge marketing analytics.

### ⭐⭐⭐⭐⭐ Quiet handy & practical book
*by D***M on October 25, 2018*

I wrote an extremely lengthy review of this book. Took as part of MBA marketing analytics from top 20 national school.. It is both quant heavy and quality writing. I found the reading quiet difficult at first but turns out it provides a lot of insights into marketing analytics. I’ve even made power point slides for few chapters in this book

### ⭐⭐⭐ PRINT QUALITY CONTROL NEEDED
*by M***A on March 24, 2017*

Although I bought the book "Cutting Edge Marketing Analytics" new, some of the pages in the book are so lightly printed you can barely read them. Obviously, I am not happy to have paid $70 for what's supposed to be a new book with poor print quality! Since class is underway, I do not have time to return the book and wait to receive a replacement.

## Frequently Bought Together

- Cutting Edge Marketing Analytics: Real World Cases and Data Sets for Hands On Learning (FT Press Analytics)
- Marketing Analytics: Data-Driven Techniques with Microsoft Excel

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*Product available on Desertcart Thailand*
*Store origin: TH*
*Last updated: 2026-02-22*