ColgateOptic White Renewal Teeth Whitening Toothpaste, Whitening Fluoride Toothpaste, Effectively Removes Tea, Coffee, and Wine Stains, Made with Hydrogen Peroxide, Brilliant Shine, 3 Pack, 3.0 oz

Good value for the money. The cap is tight, easy to use, my teeth feel clean, and it leaves my mouth feeling fresh. Best of all, after using this my teeth are 5 shades whiter. It's quality toothpaste that doesn't irritate my gums. The texture is smooth, similar to regular toothpaste, not overly grainy like some whitening products. It's everything you could want in a toothpaste. However, if you have sensitive gums or teeth (nerves) you might want to use something like Sensodyne a couple of days a week. For example, you could use Colgate Optic White Monday--Friday & Sensodyne on the weekends. Sensodyne also makes a whitening toothpaste, but I prefer Colgate Optic white. Sometimes I experience sensitivity, so I use Sensodyne a couple of days a week. That way, I can whiten my teeth minus sensitivity.Sensitivity is common with whitening products. They make mouthwash too. Like with the toothpaste, you could use the corresponding mouthwash on the days you whiten your teeth and those you don't. Two different toothpastes & mouthwash may seem excessive & expensive, but it's cheaper than getting your teeth whitened at the dentist. And you'll have something for sensitivity if that's an issue. You can still get that done at the dentist & use this as maintenance, but not everyone's got it like that. Without a trip to the dentist, this is a good happy medium. After I brush my teeth and use mouthwash, my mouth feels clean. The Optic White leaves my teeth whiter and brighter. It does what it says. Also, I get some people's apprehension about the lack of a safety seal around the tube, but the box is sealed at the factory. They put the toothpaste in the tube & seal the box. Colgate has been around for a long time, but if you get a box that looks old or like it has got wet, that's different. Just return the product. Bonus, Amazon's customer service is one of the best I've ever dealt with. If you explain the issue, they will help you. I've never had to wait more than 10 minutes to speak with someone. You can Google the direct customer service number. That's the quickest way to call customer service & resolve an issue. I have Amazon customer service saved as a contact on my phone. Hopefully, you won't have an issue & can just use the toothpaste.I'm on my second tube. After the first tube, my teeth were five shades whiter. Colgate Optic White is great. The only issue is the plethora of variations. I think the biggest difference has to do with the amount of hydrogen peroxide used. Either way like the song says, just be thankful for what you've got. The Toothpaste is great 5/5

I love this toothpaste. It's effective, Perfect texture and just the right amount of flavor. Absolutely will buy again!

This is a game changer. I absolutely love this toothpaste. It definitely improve my whiteness and help with a lot of staining when I stopped using it. Wow, my teeth became stained horribly however be aware that you may have sensitivity. If you don’t have a stronger animal, but it taste amazing doesn’t smell badly And I highly recommend.Use it twice a day and you will see improvement within two weeks, especially if you’re every day wine coffee drinker.

I bought this toothpaste to remove plaque and stains from my teeth. I am amazed on how well it works! It leaves your teeth and breath fresh and clean! I use this product daily and it's noticeably working!!

Teeth did become whiter using this toothpaste. Teeth felt clean and breath refreshed for several hours. I would use it again

very good product

This does actually whiten your teeth within a week. Hard on your gums if you have a sensitive mouth.

I buy this toothpaste all the time from Walmart. My package looks like the picture advertised, every time I buy it. You can see from the picture that is not what I got. The box feels cheap compared to the one I buy in the store and so do the tubes, like a knockoff. You can see the one I recieved vs. the one I got in store. I have noticed some minor differences in text/design but the back says that the tubes are now recyclable. That's the only explanation that may be possible. They both have the same expiration date as well, I bought my last box about two weeks ago from Walmart, it was also a double pack. I did some research and I think it's interesting that Colgate doesn't list Amazon as their online retailer for where you can buy this toothpaste, surely if it was legit they would list Amazon? As far as the actual toothpaste I buy in the store, I love it. I have been using it for months even before I got Invisalign and I love how white my teeth have become. Everyone complains about my teeth, my gums, etc. but I don't think they realize how hydrogen peroxide works. You will see white spots on your gums when you brush too hard because it's killing the bacteria, like you do when you use hydrogen peroxide on a wound. The toothpaste in these tubes is the same consistency as the one I buy in store, it's not "watery". That's how it normally is, that's hydrogen peroxide in the paste. Just mix it a little in the tube before you use it and you won't have that problem. It's worth the money when you buy it from the store but this package from Amazon really has me suspicious. I will not be buying this on Amazon again, I will continue to buy from the store.