LIVE Intense Colour Red Passion

Long-lasting, looks good

This colour is true to the box likeness. My picture speak for themselves! My natural colour is a little darker than the ‘medium brown’ on the guide, and this is one of the few colours that is recommended for darker hair, or doesn’t require pre-lightening at least. Colour really is ‘chromatic’ in that it shines beautifully in the light. Sure, ‘amethyst’ is never gonna look natural, but it’s not a flat block of red. Beware: be ultra careful in cleaning spills or spatters on sinks etc and skin as you go along - the colour is STRONG when developed but may not be evident beforehand. However, this is true of all reds I’ve used - either use Vaseline around your hairline or have wipes handy!

Beautiful dark purple, I am using it for a while now. It washes out, however, I can't see much of a difference compared to the other price. Good value for money

Used this colour for many years. It’s easy to apply, the colour stays vibrant and only ever needs reapplying when the roots grow out.

This hair dye is a really nice colour and very easy to apply, which makes the process simple and fuss-free. The quality is good and the end result looks lovely. However, it’s not very effective on grey hair, as a few greys nearly always get missed. It’s also worth being careful if you have a sore, sensitive, or dry scalp, as it can irritate and sting. Overall, I would still recommend it for the colour and ease of use, just with those points in mind.

Covered well and looks good

LOVE LOVE LOVE this colour! So easy to follow the instructions, smells great, not like some other hair dyes and it has kept my hair feeling clean and looking shiny for over a couple of weeks now. I’ll show you a before and after picture so you can get a true feel for how it changes depending on the colour of your hair.

Colouring is stunning!! Reminds me of coraline only rating a 4 though due to it nit lasting king and fading within a couple washes.