McGraw-Hill Education Positioning: The Battle for Your Mind: How to Be Seen and Heard in the Overcrowded Marketplace 2nd Edition by Al Ries, Jack Trout - Paperback

Trés bon livre de marketing , plus précisément sur comment positionner sa marque. Anglais accessible, ce qui permet d'être compréhensible sans trop de difficulté. A conseiller aux étudiants et aux professionnels.

Good read about market positioning!

Conocì personalmente al Sr. Trout y me impresionaron sus excelentes conocimientos sobre el marketing y su sentido común. GRAN PERSONA.

This book is excellent—it shows that success comes from winning the battle in the customer’s mind, not just the marketplace. The authors explain the concept of positioning with clarity and back it up with inspiring examples like Avis’s “We’re No. 2” and Volkswagen’s “Think Small.” The stories are thought-provoking, timeless, and make you rethink how products and brands succeed or fail. A true marketing classic and a must-read masterpiece. Now, as we enter the new era of social media, I can’t help but wonder: does this change the rules of positioning? Can the method alone tackle today’s marketing challenges? To explore these questions, I’ve picked up another book to read.

Really interesting. Makes you think about things differently and really see marketing for what it is. Very informative! It also helped me pick a better name for my business.