---
product_id: 65375921
title: "Leading Digital: Turning Technology into Business Transformation Hardcover – 14 Oct. 2014"
brand: "andrew mcafeedidier bonnetgeorge westerman"
price: "฿3870"
currency: THB
in_stock: true
reviews_count: 8
url: https://www.desertcart.co.th/products/65375921-leading-digital-turning-technology-into-business-transformation-hardcover-14-oct
store_origin: TH
region: Thailand
---

# Leading Digital: Turning Technology into Business Transformation Hardcover – 14 Oct. 2014

**Brand:** andrew mcafeedidier bonnetgeorge westerman
**Price:** ฿3870
**Availability:** ✅ In Stock

## Quick Answers

- **What is this?** Leading Digital: Turning Technology into Business Transformation Hardcover – 14 Oct. 2014 by andrew mcafeedidier bonnetgeorge westerman
- **How much does it cost?** ฿3870 with free shipping
- **Is it available?** Yes, in stock and ready to ship
- **Where can I buy it?** [www.desertcart.co.th](https://www.desertcart.co.th/products/65375921-leading-digital-turning-technology-into-business-transformation-hardcover-14-oct)

## Best For

- andrew mcafeedidier bonnetgeorge westerman enthusiasts

## Why This Product

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## Description

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## Customer Reviews

### ⭐⭐⭐⭐⭐ Refreshing business perspective on digital transformations
*by D***D on 8 October 2018*

Really good book that outlines in practical terms how a digital transformation should occur to achieve maximum benefits. Enjoyed how digital and technology are seen as enablers and not the end in itself to grow sales and profitability. Buzzword and jargon-free. Refreshing read.

### ⭐⭐⭐⭐ A must read for today's executives on digital transformation
*by D***Y on 16 January 2015*

A critical book for executives on the transformative power of technology. The book is packed full of examples from across industry sectors on the applications of digital to enhance the customer experience, build new business models and improve operation. Westerman gains massive points from me for evidence in the book that digital is connected with greater revenue efficiency and profitability.Overall the book is a very pleasant read and the concepts are presented in a way that will appeal to digital novices and experts.I've dropped one star for two reasons.1) The longevity of this topic. Digital is fashionable at the moment and I think the case studies in the book will age quickly and become irrelevant for tomorrow's leaders.2) There are better books on the topic of business change (XLR8 by John Kotter for example) and this is a crucial element of digital transformationDespite one dropped star, this is a must read for executives in any line of business.

### ⭐⭐⭐⭐⭐ Fascinating account of what lies ahead
*by A***M on 12 November 2015*

This book has significantly aided my understanding of why digital transformation matters and offers great examples of leading organisations that currently benefit from their own transformation.More importantly, the authors have predicted that this will only rapidly increase and is likely to create a lot of exciting opportunities in the future. As a professional working in business advisory, this book has clearly articulated why the pace of digital transformation will continue to increase and the potential dire consequences for those businesses that don't embrace it and be part of the journey.The book is very well structured, easy to read and will be reference companion for the coming months and years ahead to support any form of decision making or business cases for investment.

## Frequently Bought Together

- Leading Digital: Turning Technology into Business Transformation
- The Digital Transformation Playbook: Rethink Your Business for the Digital Age (Columbia Business School Publishing)
- Driving Digital Strategy: A Guide to Reimagining Your Business

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*Product available on Desertcart Thailand*
*Store origin: TH*
*Last updated: 2026-02-12*